The “Blanket Shirt.” Nope, it doesn’t just live in your dreams—it’s a real shirt created by the team at Outerknown, the eco-friendly clothing company committed to designing wearable, well-made clothes while protecting the planet and supporting fair labor in the process. It’s so comfy that it’s sold out time and time again and, ahead of a restock last fall, racked up a 20,000-person waitlist. Good news is it’s not just in stock—it’s marked down 30 percent, along with hundreds of other sustainable styles during the brand’s Blanket Shirt Day
While the need for button-downs has taken a pause this summer, you’ll want this shirt the second it starts to cool down in a couple of months—and now is the best time to snag it. For 24 hours only, the brand is slashing 30 percent on every color of the “Blanket Shirt” in every category, including men’s, women’s, and kid’s sizes.
Out of everything on the Outerknown site, the Blanket Shirt (now $118) is its all-time best-seller, offering unparalleled softness and versatility that make it a year-round wardrobe staple. Made of 100 percent cotton and absolutely no synthetics (even in the buttons), this is an item you will feel good wearing for more reasons than one. It’s designed to be a bit loose, making it easy to layer over tanks and T-shirts, but it tapers and cuts in all the right places, so it looks effortlessly effortless. One shopper calls it their, “live-in shirt,” and states, “If you want a shirt that feels like heaven, you get compliments on, and feel like it’s stylish and comfy at the same time, this my friends is your new go too!” Noted.
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And since it’s made of natural materials, it’s not only a winner for comfort, but for sustainability, too. The 100-percent organic cotton twill provides peak softness and just the right amount of warmth, perfect for chilly nights by the bonfire or throwing on as a shacket to run errands. The buttons swap plastic for corozo, a natural button made from the nuts of a tagua palm tree, another sustainable alternative to traditional timber. Suffice it to say that the Blanket Shirt isn’t just the most comfortable and stylish shirt around, it’s also the most eco-friendly.
The “why” on the Blanket Shirt is clear—now you just have to pick your color. (Good luck, because there are about a zillion colors, patterns, even dresses (!) to choose from.)
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