50+ Best 2023 Prime Day Deals (Shopping Editor-Tested)

Forget Thanksgiving and New Years—Amazon Prime Day is our favorite annual holiday. From July 11-12, thousands upon thousands of Amazon favorites are on sale for majorly discounted prices, which means there’s never a better time to stock up on everything you need (and a few things you simply just “want”). There are literally millions of Prime Day deals happening, which feels far more exciting than a ball dropping over Times Square.

Check out more epic July sales and deals—all curated by W+G editors—here.

With so much to choose from, we sifted through all of the offers to find the best Amazon Prime Day deals worth shopping—across home, health, fitness, food, beauty, and more. Scroll through to see our picks, and get ready to celebrate with some serious savings (and lot of packages on your doorstep.) New sales are being announced both days, with select, early-access deals for high-ticket exclusively for Prime members, as well as “lightning” day-of deals available for 24 hours only. That said, we’ll continue to update this list with every single thing worth shopping for, as soon as the deals hit our inbox.

Home + Tech

iRobot – Roomba

One of the best Prime Day deals is the iRobot’s Roomba J6 Self-Emptying Robot Vacuum (originally $800, now $504) that’s a whopping 37 percent off. This ridiculously powerful smart vacuum will does all the hard work for you, minus the headaches: it’s programmed to automatically avoid things like power cords and pet messes, so you can really sit back and relax. Shop here for all deals. 

Shark 

If you’d rather vacuum yourself, do it with the Shark NV501 Professional Lift-Away Upright Vacuum (originally $300, now $250). With more 15,000 5-star reviews, it’s beloved for its swivel steering system that makes it easy to maneuver around tight spaces, corners, and around furniture. It also works with a HEPA filter to make sure all the grossness goes into the vacuum, not into the air. Shop here for all deals. 

Samsung 

Samsung is throwing some serious can’t-miss deals, too, across everything from phones, vacuums, watches, and of course, TVs. Our pick is the 55″ Frame GLED 4K TV (originally $1,497, now $988) that’s discounted $500 and doubles as a piece of wall art when it’s not in use. Shop here for all deals. 

Yaber

Or, skip the TV altogether and go for a retro vibe with a Yaber projector, which is up to 50 percent off for Prime Day. Top picks include the Yaber K1 (originally $500, now $250) which has ultra-bright 1080P resolution, supports 4K, and has speedy Wi-Fi 6 and 5G connectivity for seamless streaming. Shop here for all deals.

Bissell 

The rumors are true: Bissell’s Little Green Carpet Cleaner (originally $124, now $86) really is as good as they say. Lucky us—it’s 30 percent off for Prime Day, alongside a slew of other home cleaning gadgets, air purifiers, and more. Bissell deals you can’t miss(ell). Shop here for all deals. 

Tineco 

Tineco’s best-selling floor washers and vacuums will be up to 30 percent off July 11-12. Top picks include the Pure One S15 Pet Cordless Vacuum (originally $500, now $350) cleans dirt, dust, and of course, pet dander in the blink of an eye. Shop here for all deals. 

Ruggable 

All of Ruggable’s stain-resistant, pet-friendly, and washable (yes, washable) rugs are 20 percent off on the brand’s Amazon storefront, including top-selling designs from collaborations with Jonathan Adler, Keith Haring, and Disney. Shop here for all deals. 

Casper

Dreaming of a good night’s sleep? Casper’s mattresses and sleep accessories are marked down for Prime Day. Save 30 percent off the brand’s Original Foam Mattress (originally $1,295, now $906) on both days, plus pillows, mattress protectors, and more. Shop here for all deals. 

Coop Home Goods 

Coop Home Goods makes some of our favorite bedding and adjustable pillows. Lucky for us, its famous Adjustable Memory Foam Pillow (originally $92, now $64) is a Deal of the Day on July 11. Snag it while it’s 30 percent off before day’s end for major savings and serious sleep. Shop here for all deals. 

Levoit

Levoit’s expert-approved, premium air purifiers, humidifiers, and fans are on sale for Prime Day, too. Top of our list is the LV-H134 (originally $299, now $259) that’s powerful enough to purify rooms up to 1170 square feet, without taking up too much space, to boot. The LV-600S Smart Humidifier (originally $109, now $93) is 15 percent off, too, and will be the last humidifier you ever buy. Shop here for all deals. 

Sony

Cameras, televisions, headphones, speakers—you name it, and Sony has it on sale for Prime Day. Some of the discounts are the lowest they’ve ever been, like the Wireless Industry Leading Noise Canceling Headphones (originally $400, now $330) which offer a featherlight feel (rare for over-the-ear headphones) and next-level sound quality, plus nose canceling, hands-free calling, and more. Shop here for all deals. 

Dyson

TBD

LG

TBD

Food + Kitchen

Ninja

Now’s the time to save big on Ninja’s premium kitchen appliances including blenders, air fryers, toasters, ice cream makers, and more. Need some ideas? The brand’s Foodi Power Blender & Processor System (originally $200, now $160) features a 1400-watt motor that seamlessly blends whatever you throw in it into smoothie bowls, spreads, doughs, and more. Or, snag the new Woodfire 7-in-1 Master Grill (originally $370, now $300) that’ll be the star of the show at your next barbecue. Shop here for all deals. 

Hamilton Beach

Select Hamilton Beach appliances are marked down for Prime Day, such as the brand’s Professional Quiet Shield Blender (originally $170, now $136) that’s powerful enough to crush frozen fruit, ice, and other “loud” ingredients—all without waking up your partner or kids. Shop here for all deals.

Newair

Newair ice makers are on mega-sale for Prime Day, specifically, the Newair 45 lbs. Countertop Ice Maker (originally $340, now $198) that makes up to 45 pounds of clear, cold ice with the press of a button. It also comes with an intuitive LCD that let’s you choose your ice thickness and let’s you know when you’re running low and need to make more. Shop here for all deals. 

Breville 

Of all the automatic espresso machines discounted for Prime Day, Breville’s Barista Express (originally $750, now $550) is one of the best deals. With more than 22,000 ratings, this fancy coffee maker delivers barista-worthy espresso right at home. Get it while it’s $200 off. Shop here for all deals. 

Cosori

If you haven’t already jumped on the air-fryer bandwagon, now’s your chance: the Cosori 12-in-1 Air Fryer Convection Oven (originally $200, now $160) is 20 percent off and a top Prime Day deal that’s sure to sell out. As you can glean, it features 12 functions, including bake, roast, air fry, broil, and even a rotisserie setting for DIY rotisserie chicken. It also includes a recipe book and six different accessories, including a fry basket and a crumb tray for easy clean-up. Shop here for all deals. 

Aeropress

Aeropress is beloved by over 45,000 Amazon coffee drinkers for good reason: it combines the ease of a French press with the flavor and aroma of pour-over, all in an easy-to-use, packable system that gives you a perfect cup every time. Both days, the Aeropress Original (originally $40, now $32) is 20 percent off and comes with an additional 5 percent off coupon. Shop here for all deals. 

Vitamix

Select Vitamix blenders are 20 percent off July 11-12, including the new Propel Series 750 (originally $630, now $441) that’s loaded with pre-programmed settings for smoothies, soups, frozen desserts, spreads, and even self-cleaning. Shop here for all deals. 

Martha Stewart 

Select Martha Stewart cookware, cutlery, and kitchen tools are up for grabs on Prime Day. We’ve got our eye on the Lockton Premium 10-Piece Nonstick Enamel Set (originally $170, now $120) that’s coated with a triple layer for healthier, happier cooking, or the 14-Piece Stainless Steel Knife Block Set (originally $60, now $42) that’ll stand out on your countertop. Shop here for all deals. 

Contigo

Contigo’s cup-holder-friendly water bottles are on sale, too, and are up to 54 percent off for the shopping-palooza. This includes packs that are perfect for stocking up so you’ll never go thirsty again, like the Ashland 2.0 3-Pack (originally $40, now $28). Shop here for all deals.

Bruvi

Bruvi’s eco-friendly single-serve coffee brewer is on super-sale, too. The Bruvi Bundle (originally $398, now $198) is a whopping 50 percent off and includes a coffee maker that makes seven different beverages, 20 B-pods, a water filter, and a reusable Japanese knot bag for storage. Shop here for all deals. 

Caraway

TBD

KitchenAid

TBD

Health + wellness

Ritual 

All of Rituals traceable, sustainable vitamins and supplements are 30 percent off for Prime Day, including multivitamins, protein powders, probiotics, prenatals, and more. Backed by scientists and rigorous testing, they’re vitamins you can *actually* trust—and they’re discounted for two days only. Shop here for all deals.

Cure 

Cure makes some of our favorite electrolyte mixes on the market, and they’re on sale for Prime Day. Replenish with natural, plant-based hydration supplements in delicious flavors (that don’t have any added sugars or artificial sweeteners, might we add) like Strawberry Kiwi, Lemonade, and Watermelon. Shop here for all deals. 

LifePro 

No room for a full-fledged infrared sauna? Snag a sauna blanket—LifePro’s Infrared Sauna Blanket (originally $199, now $161) is 15 percent off on July 11-12 and has all the benefits of a stand-alone wooden sauna, only is way more portable (and less expensive.) Shop here for all deals. 

Oral-B

Oral-B toothbrushes were some of the best-selling items from Prime Day 2022, and they’re back for 2023. Save on select electric toothbrushes, like the powerful Oral-B Pro 5000 (originally $120, now $60) and the super smart Oral-B Genius X Limited (originally $200, now $100). Shop here for all deals. 

Colgate 

Another deal that’ll put a smile on your face: Colgate’s OpticWhite Teeth Whitening Kit (originally $65, now $34) is nearly half off for Prime Day and includes everything you need to get the pearliest whites possible. Shop here for all deals. 

ThirdLove

ThirdLove just made its Amazon debut with a Prime Day sale worth shopping ASAP. Save 20 percent off on all available evergreen colors and styles and 30 percent off limited-edition colors, like the beachy Seaside T-Shirt Bra (originally $55, now $38) and the periwinkle Azure Lace Contour Plunge Bra (originally $59, now $41). Shop here for all deals. 

Wonderbelly 

Ditch the gross, chalky antacid tablets and try Wonderbelly’s tasty chews when you have heartburn, for 35 percent off the regular price. Flavors include sweet strawberry milkshake, zesty lemon sorbet, and refreshing watermelon mint—yum. Shop here for all deals. 

Fitness

Echelon 

Rowers: Don’t miss Echelon’s Smart Rowing Machine (originally $1,600, now $1,280) that’s 20 percent off July 11-12. It’s one of the best smart rowers out there, equipped with a 22-inch rotating HD display, an easy-glide seat, and 32 silent magnetic resistance levels for a workout that’ll get your whole body burning. Enjoy a free 30-day trial to more than 3,000 live and on-demand classes, too. Shop here for all deals. 

NordicTrack

Select NordicTrack T-Series treadmills are at some of the lowest prices they’ve ever been, like the T Series 6.55 (originally $799, now $599), which includes a 30-day iFit membership that grants you access to live and on-demand classes led by real, elite trainers. When you’re done, the unique folding design allows you to store it without taking up a ton of space; simply fold it up until your next run. Shop here for all deals. 

Sunny Health & Fitness

Another premium Prime Day fitness deal for small spaces, the Sunny Health & Fitness Mini Stepper (originally $88, now $75) is 15 percent off. At just 16 pounds and just over a 12 inches long, it’s light enough to be carried off into a closet or shoved under a desk when not in use. Shop here for all deals. 

Therabody 

Soothe knotted muscles and achy joints with a new Theragun for a fraction of the normal price. Top picks include the Theragun Pro G4 (originally $559, now $329) that’ll work out even the deepest, tightest knots, and the RecoveryAir Prime (originally $699, now $499) which will give you the dreamiest massage, hands-free. Shop here for all deals. 

Asics 

Asics sneakers are beloved by podiatrists for their supportive, ergonomic shoes built for running, training, and more. This Prime Day, save over half off on the Gel-Nimbus 24 Running Shoes (originally $160, now $77) that are engineered to keep your feet and joints comfortable stride after stride. Shop here for all deals. 

Reebok 

The Reebok Women’s Walk Ultra DMX Max Shoe (originally $70, now $35) is 33 percent off for Prime Day. Made with MemoryTech foam, they’re about as plush as you can get for all-day comfort. Shop here for all deals. 

Manduka 

Manduka yoga mats are beloved for being durable, grippy, and forgiving on joints. If you’re due for a new mat, the brand’s GRP Hot Yoga Mat (originally $134, now $107) is currently 20 percent off and will have you flowing through your next class comfortably and slip-free. Shop here for all deals. 

Beauty

Avene

Avene’s celebrity-, derm-, and editor-approved Thermal Spring Water Facial Mist (originally $19, now $13) is 30 percent off for Prime Day, and we recommend stocking up on a budget while you can. The magical water is bottled in France and instantly hydrates skin while soothing redness, irritation, and sensitivity. Shop here for all deals. 

Drybar

A handful of Drybar’s salon-quality tools and products are on sale, including the Single Shot Round Blowdryer Brush (originally $155, now $109), which is 32 percent off and gives you a bouncy blowout, minus the trip to the stylist. Shop here for all deals. 

NuFace 

For two days, save up to 34 percent on select NuFace devices, including the Trinity+ Starter Kit (originally $395, now $276). These at-home microcurrent devices sculpt, lift, and smooth the face with the click of a button—and actually work. Shop here for all deals. 

Naturium 

From its serums to its moisturizers to its sunscreens, we cannot stop raving about Naturium. Good news is, most of its skin care is 20 percent off for Prime Day. Shop here for all deals. 

Filorga 

Select skin-care products from French beauty brand Filorga are discounted for Prime Day, but it’s the brand’s Time-Filler 5 XP Wrinkle Correction Moisturizing Skin Cream (originally $98, now $69) that you should add to your cart ASAP. It’s basically Botox *and* filler in a jar (you can read the full review here.)  Shop here for all deals. 

PMD Beauty 

One of Amazon’s top-selling beauty brands, PMD Beauty is offering up to 40 percent a huge selection of microdermabrasion devices, gua sha tools, and more skin-care gadgets. Best deals include the Personal Microderm Pro (originally $299, now $179) that combines exfoliation and vacuum to slough away dead skin cells and improve texture.

Laneige 

Laneige’s best-selling Lip Sleeping Mask (originally $24, now $16) is on sale again this year. It’s a top seller every year, and it’s no secret as to why—beloved by more than 27,000 shoppers, this ultra-hydrating overnight mask kisses lips with coconut oil, shea butter, and murumuru butter for next-level softness. Shop here for all deals. 

BeautyBio 

HydraFacial fans: BeautyBio’s satisfying Glo-Facial HydroInfusion Deep Pore Cleansing Pen (originally $199, now $139) is 30 percent off for Prime Day. With the click of a button, it unclogs pores, removes excess oil and gunk, and tightens skin for a smoother, fuller appearance. Shop here for all deals. 

Murad

Murad’s science-backed skin care best-sellers are 30 percent off for Prime Day, making it prime time to stock your medicine cabinets. We’re eyeing up the Rapid Dark Spot Correcting Serum (originally $83, now $58) that uses glycolic acid to quickly reverse sun spots and other signs of aging, as well as the Acne Body Wash (originally $48, now $34) which is infused with salicylic acid and green tea extract to clear and prevent breakouts. Shop here for all deals. 

Dermaflash

Dermaflash’s at-home dermaplaning tools, pore vacuums, and other med-spa-inspired gadgets are discounted for Prime Day. For both days, save 30 percent off devices and 25 percent off kits. Shop here for all deals. 

Briogeo

Briogeo’s natural, clean, effective hair care has wow’d beauty editors for years, and now, its best-sellers are 30 percent off for Prime Day. Save on cult favorites for every hair texture, type, and concern, including deep conditioning masks, clarifying shampoos and conditioners, and curl treatments. Shop here for all deals. 

Chi

Chi hair care and tools are 15 percent off this Prime Day. Top deals include the G2 1.25-inch Ceramic Professional Flat Iron (originally $140, now $111) which has more than 7,000 5-star reviews, and the Keratin Leave-In Conditioner (originally $15, now $11) that leaves hair silkier and softer. Shop here for all deals.