{"id":9272,"date":"2023-12-05T18:27:04","date_gmt":"2023-12-05T11:27:04","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=9272"},"modified":"2023-12-05T18:27:04","modified_gmt":"2023-12-05T11:27:04","slug":"the-nixtamalization-technique-pops-in-corn-products-wellgood","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=9272","title":{"rendered":"The Nixtamalization Technique Pops In Corn Products| Well+Good"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<aside class=\"post-share hidden md:flex justify-center relative bg-transparent text-justify bottom-0 md:bottom-auto left-[20px] right-0 md:right-auto z-10\" data-module-init=\"post-share\">\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F\" data-vars-event=\"Facebook\" data-vars-info=\"\/corn-nixtamalization\/\" rel=\"noopener\"><br \/>\n      <span class=\"text-sm sm:text-base icon-facebook\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on facebook<\/spann><br \/>\n    <\/a><br \/>\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" target=\"_blank\" href=\"https:\/\/twitter.com\/share?text=Nixtamalized%20Corn%20Will%20Soon%20Stalk%20up%20Your%20Pantry%20Shelves%20via%20%40iamwellandgood&amp;url=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F\" data-vars-event=\"Twitter\" data-vars-info=\"\/corn-nixtamalization\/\" rel=\"noopener\"><br \/>\n      <span class=\"text-sm sm:text-base icon-twitter\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on twitter<\/spann><br \/>\n    <\/a><br \/>\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;description=Nixtamalized%20Corn%20Will%20Soon%20Stalk%20up%20Your%20Pantry%20Shelves&amp;media=https%3A%2F%2Fwww.wellandgood.com%2Fwp-content%2Fuploads%2F2023%2F12%2FTrends2024_Nixtamalized-Corn_Inset-1-533x400.jpg\" data-vars-event=\"Pinterest\" data-vars-info=\"\/corn-nixtamalization\/\" rel=\"noopener\"><br \/>\n      <span class=\"text-sm sm:text-base icon-pinterest-p\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on pinterest<\/spann><br \/>\n    <\/a><br \/>\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" href=\"mailto:?subject=Nixtamalized%20Corn%20Will%20Soon%20Stalk%20up%20Your%20Pantry%20Shelves&amp;body=In%202024%2C%20a%20very%20old%20process%20will%20give%20new%20life%20to%20store-bought%20tortillas%20%28and%20chips%2C%20and%20more%29.%20https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F\" data-vars-event=\"Email\" data-vars-info=\"\/corn-nixtamalization\/\"><br \/>\n      <span class=\"text-sm sm:text-base icon-paper-plane\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on email<\/spann><br \/>\n    <\/a><br \/>\n  <\/aside>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Tacos, tlayudas, tamales\u2014what do they all have in common? It\u2019s corn! While incredibly versatile once cooked, corn (maize, or <em>ma\u00edz<\/em> in Spanish) in its raw form <a href=\"https:\/\/www.medicalnewstoday.com\/articles\/324199#risks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.medicalnewstoday.com\/articles\/324199#risks\">isn\u2019t digestible by the human body<\/a> due to its high levels of cellulose, a type of <a href=\"https:\/\/www.wellandgood.com\/difference-between-soluble-and-insoluble-fiber\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/difference-between-soluble-and-insoluble-fiber\/\">insoluble fiber<\/a>. This is where <em>la magia <\/em>(the magic) of nixtamalization comes into play.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Nixtamalization is an ancient <a href=\"https:\/\/www.sciencedirect.com\/topics\/food-science\/nixtamalization\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" class=\"no-underline citation\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.sciencedirect.com\/topics\/food-science\/nixtamalization\"><span>Mesoamerican culinary technique<\/span><sup>1<\/sup><\/a> that involves cooking raw corn kernels in alkalized water, turning them into a digestible, soft, flavorful corn dough. The process also unlocks many of corn&#8217;s essential nutrients. Nixtamalization has played a key role in Mexican cuisine for thousands of years (Mesoamericans are said to have <a href=\"https:\/\/www.sciencehistory.org\/stories\/distillations-pod\/the-ancient-chemistry-inside-your-taco\/\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.sciencehistory.org\/stories\/distillations-pod\/the-ancient-chemistry-inside-your-taco\/\">discovered it in 1500 BC<\/a>), but it is both time-consuming and taxing to consistently execute at home, and one of the reasons why this culinary technique has been lost in the mix for many in the last few decades. But that&#8217;s about to change: A number of new ready-to-eat consumer products starring authentically made nixtamalized corn\u2014from tortillas and tortilla chips to dehydrated masa flour\u2014will be cropping (!) up on store shelves in 2024 to make its many perks easily and conveniently available to consumers nationwide.<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> A quick primer on the science of nixtamalization: The process starts by cooking whole-kernel corn in an alkaline (pH greater than seven) solution made of water plus <a href=\"https:\/\/www.sciencedirect.com\/topics\/chemistry\/calcium-hydroxide\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.sciencedirect.com\/topics\/chemistry\/calcium-hydroxide\">calcium hydroxide<\/a>, wood ash, or culinary limestone powder (known as <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252Fproducts%252Fcal-ws&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/products\/cal-ws\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2Fproducts%2Fcal-ws\">\u201ccal\u201d<\/a>) for a <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252Fblogs%252Flearn%252Fnixtamal-guide&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/blogs\/learn\/nixtamal-guide\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2Fblogs%2Flearn%2Fnixtamal-guide\">minimum of six to 12 hours<\/a>. This process removes the outermost layer of corn and changes the <a href=\"https:\/\/eccentricculinary.com\/nixtamalization-chemistry-and-nature-in-sweet-hominy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/eccentricculinary.com\/nixtamalization-chemistry-and-nature-in-sweet-hominy\/\">chemistry of the inside flesh<\/a>, resulting in corn dough that is softer, more nutrient-dense, and richer in flavor; it can also be dehydrated and turned into flour. \u201cNixtamalization enhances corn\u2019s earthy, subtly sweet notes and yields a more malleable masa that\u2019s smoother and more palatable,\u201d says <a href=\"https:\/\/www.hospitalitynet.org\/appointment\/79023589.html\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.hospitalitynet.org\/appointment\/79023589.html\">Julio Chavez<\/a>, executive chef at <a href=\"https:\/\/www.viceroyhotelsandresorts.com\/riviera-maya\/dining-nightlife\/la-marea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.viceroyhotelsandresorts.com\/riviera-maya\/dining-nightlife\/la-marea\">La Marea<\/a> at <a href=\"https:\/\/www.viceroyhotelsandresorts.com\/riviera-maya\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.viceroyhotelsandresorts.com\/riviera-maya\">Viceroy Riviera Maya<\/a>, noting why the restaurant goes to great lengths to center many of its recipes around nixtamalized corn-based dishes.<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Nixtamalization is a key discovery in human history for securing rich and dense nutrition in people\u2019s diets; the technique was likely essential for <a href=\"https:\/\/eccentricculinary.com\/nixtamalization-chemistry-and-nature-in-sweet-hominy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/eccentricculinary.com\/nixtamalization-chemistry-and-nature-in-sweet-hominy\/\">sustaining civilizations during the pre-Columbian era<\/a>, as corn was\u2014and still is\u2014the foundation of a nutritious diet for many. \u201cNutritionally, nixtamalization <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC10358733\/\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" class=\"no-underline citation\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC10358733\/\"><span>enhances the bioavailability of niacin<\/span><sup>2<\/sup><\/a>, vitamin B3, helping to prevent <a href=\"https:\/\/my.clevelandclinic.org\/health\/diseases\/23905-pellagra\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/my.clevelandclinic.org\/health\/diseases\/23905-pellagra\">pellagra<\/a> [a disease caused by a severe deficiency of niacin]. It also increases the <a href=\"https:\/\/www.wellandgood.com\/calcium-needs-age\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/calcium-needs-age\/\">calcium<\/a> content, which is beneficial for <a href=\"https:\/\/www.wellandgood.com\/morning-habits-bone-health\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/morning-habits-bone-health\/\">bone health<\/a>, and promotes the availability of certain amino acids, like tryptophan,\u201d says <a href=\"https:\/\/yourlatinanutritionist.com\/yourlatinanutritionistteam\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/yourlatinanutritionist.com\/yourlatinanutritionistteam\">Dalina Soto, MA, RD, LDN<\/a>, registered dietitian and founder of <a href=\"https:\/\/yourlatinanutritionist.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/yourlatinanutritionist.com\/\">Your Latina Nutritionist<\/a>.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Yet, the drawback has always been clear: Nixtamalization is an arduous, lengthy process to execute. And in Mexican culture, it\u2019s a task that\u2019s often absorbed by the matriarch of the family, particularly the <em>abuelita<\/em> (grandmother), says <a href=\"https:\/\/www.sarahportnoy.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.sarahportnoy.org\/\">Sarah Portnoy, PhD<\/a>, a professor in the Latinx Food Studies and Food Justice Department of Latin American and Iberian Cultures at the University of Southern California and producer of the documentary, <a href=\"https:\/\/laplazacocina.org\/exhibit\/abuelitas-kitchen-mexican-food-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/laplazacocina.org\/exhibit\/abuelitas-kitchen-mexican-food-stories\/\"><em>Abuelita\u2019s Kitchen: Mexican Food Stories<\/em><\/a>. While some cooks in Mexico are still making nixtamalized masa at home, the practice hasn\u2019t been as prevalent as it once was due to the <a href=\"https:\/\/www.nytimes.com\/2019\/10\/07\/dining\/corn-tortilla-kernel-of-truth-organics.html\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.nytimes.com\/2019\/10\/07\/dining\/corn-tortilla-kernel-of-truth-organics.html\">industrialization of the tortilla-making industry<\/a> that began in the 1980s. In the years following, many nixtamalized corn-based products were replaced with <a href=\"https:\/\/www.foodnavigator-latam.com\/Article\/2018\/05\/15\/Frito-Lay-patent-on-tortilla-chip-manufacturing-Tostitos-Scoops\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.foodnavigator-latam.com\/Article\/2018\/05\/15\/Frito-Lay-patent-on-tortilla-chip-manufacturing-Tostitos-Scoops\">products made primarily from corn flour<\/a> (or<a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fwww.masterclass.com%252Farticles%252Fwhat-is-corn-flour&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.masterclass.com\/articles\/what-is-corn-flour\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fwww.masterclass.com%2Farticles%2Fwhat-is-corn-flour\"> ground, whole corn kernels<\/a> that haven\u2019t been cooked in cal). While <a href=\"https:\/\/www.wellandgood.com\/corn-vs-flour-tortillas\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/corn-vs-flour-tortillas\/\">corn flour<\/a> lacks some of the nutrition and depth of flavor nixtamalized flour offers, it is indeed easier to produce.\u00a0<\/p>\n<div class=\"block-medium font-serif py-5 w-full flex flex-col mt-[40px] md:mt-[56px] md-[24px] md:mb-[40px] justify-center items-center\" data-type=\"acf\/premium-article-image-quote\">\n<div class=\"flex flex-col w-full mx-auto justify-center ml:items-center\">\n<div class=\"ml:w-full gap-[18px] mb-[9px] flex flex-col ml:flex-row-reverse ml:-mx-[8px] xl:-mx-[9px]\">\n<div class=\"w-full ml:w-1\/2 text-center\">\n<div class=\"flex justify-center items-center h-full px-[23px] md:px-[73px] ml:px-[24px] py-[30px] min-h-[400px]\" style=\"background-color:#fc4b01;color:var(--article-accent-color-2-text)\">\n<blockquote class=\"wp-block-wg-quote block-thin flex flex-col relative mx-0 mb-0 p-0 !mt-[30px]\"><p><span class=\"text-quote !text-[95px] absolute top-[-10px] ml:top-[-30px] left-0 right-0 mx-auto\">\u201c<\/span><\/p>\n<p class=\"quote-quote text-center text-quote\">Demographic shifts have brought about a shift in taste, allowing for the return of nixtamalized corn.<\/p>\n<p><cite class=\"quote-credit text-center text-big italic opacity-60\"> <\/cite><\/p><\/blockquote><\/div>\n<\/p><\/div>\n<div class=\"w-full ml:w-1\/2\">\n<figure class=\"w-full h-full m-0 max-h-[600x]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"height: 100%\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Quote-w_-Image848x1062_-8_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Quote-w_-Image848x1062_-8_1018x1274_true_75.webp 1018w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Quote-w_-Image848x1062_-8_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Quote-w_-Image848x1062_-8_1018x1274_true_75.webp 1018w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Quote-w_-Image848x1062_-8_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Quote-w_-Image848x1062_-8_1018x1274_true_75.webp 1018w,\" srcset=\"\" sizes=\" (max-width:640px) 848px,  (max-width:768px) 848px,  848px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div>\n<\/figure><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> \u201cAs the world got busier and as modernization started to happen, [Mexican consumers] started to transition away from nixtamalization, and all of a sudden we were buying [non-nixtamalized] tortillas from the grocery store,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/hector-sald%C3%ADvar-16a34a\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/hector-sald%C3%ADvar-16a34a\/\">Hector Saldivar<\/a>, the CEO and founder of <a href=\"https:\/\/tialupitafoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/tialupitafoods.com\/\">Tia Lupita<\/a>, a Mexican-founded food brand that introduced nixtamalized corn products to its lineup in 2020. And as corn tortillas and other Mexican food staples became more accessible stateside, demand for them continued to grow, too\u2014right alongside the <a href=\"https:\/\/www.macrotrends.net\/countries\/MEX\/mexico\/immigration-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.macrotrends.net\/countries\/MEX\/mexico\/immigration-statistics\">population of Mexican-Americans living in the U.S<\/a>. Today, the <a href=\"https:\/\/www.researchandmarkets.com\/report\/tortilla-production\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.researchandmarkets.com\/report\/tortilla-production\">American tortilla industry is valued at $6.4 billion<\/a>, and according to Future Market Insights, the corn flour market is expected to reach a valuation of <a href=\"https:\/\/www.globenewswire.com\/news-release\/2023\/07\/13\/2704519\/0\/en\/Corn-Flour-Market-on-the-Rise-Seizing-the-Demand-for-Gluten-Free-and-Plant-Based-Products-with-the-Valuation-of-34-52-Billion-by-2033-Future-Market-Insights-Inc.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.globenewswire.com\/news-release\/2023\/07\/13\/2704519\/0\/en\/Corn-Flour-Market-on-the-Rise-Seizing-the-Demand-for-Gluten-Free-and-Plant-Based-Products-with-the-Valuation-of-34-52-Billion-by-2033-Future-Market-Insights-Inc.html\">$34.5 billion by 2033<\/a>, up from $19.3 billion in 2023.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Demographic shifts have brought about a shift in taste, allowing for the return of nixtamalized corn. \u201cWith Latines making up nearly <a href=\"https:\/\/www.census.gov\/quickfacts\/fact\/table\/US\/RHI725222\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.census.gov\/quickfacts\/fact\/table\/US\/RHI725222\">20 percent of the U.S. population<\/a>, and more than <a href=\"https:\/\/www.latinodonorcollaborative.org\/original-research\/2023-ldc-u-s-latino-gdp-report\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.latinodonorcollaborative.org\/original-research\/2023-ldc-u-s-latino-gdp-report\">$3 trillion in purchasing power<\/a>, our [Mexican] tastes have rapidly become mainstream, and masa is no exception within this shift,\u201d says <a href=\"https:\/\/www.forbes.com\/profile\/jorge-gaviria\/?sh=63435365d4e2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.forbes.com\/profile\/jorge-gaviria\/?sh=63435365d4e2\">Jorge Gaviria<\/a>, the founder of heritage masa brand <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2F\">Masienda<\/a> and the James Beard Award-nominated author of <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252Fcollections%252Fall%252Fproducts%252Fmasa-book%253Fvariant%253D43263672680597&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/collections\/all\/products\/masa-book?variant=43263672680597\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2Fcollections%2Fall%2Fproducts%2Fmasa-book%3Fvariant%3D43263672680597\"><em>Masa<\/em><\/a>. As such, several food brands\u2014especially those with Mexican roots and deep cultural ties to nixtamalization\u2014are now featuring nixtamalized corn as a main ingredient in their products despite the extra effort involved in preparing it. <\/p>\n<div class=\"block-thin mt-[30px] mb-[40px]\">\n<div class=\"acf-video text-left relative\">\n<figure class=\"w-full h-full m-0\">\n<div class=\"image-2021 overflow-hidden h-0 relative !h-full\" style=\"padding-bottom: 54.957264957265%;\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/article-Image-1170x643-8_1170x643_true_75.webp 1170w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/article-Image-1170x643-8_1404x772_true_75.webp 1404w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/article-Image-1170x643-8_1170x643_true_75.webp 1170w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/article-Image-1170x643-8_1404x772_true_75.webp 1404w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/article-Image-1170x643-8_1170x643_true_75.webp 1170w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/article-Image-1170x643-8_1404x772_true_75.webp 1404w,\" srcset=\"\" sizes=\" (max-width:640px) 1170px,  (max-width:768px) 1170px,  1170px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy !absolute\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div><figcaption class=\"text-gray-light text-[13px] leading-[20px] text-center\"> <\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Surprisingly, nixtamalization is &#8220;very scalable,&#8221; says <a href=\"https:\/\/sietefoods.com\/blogs\/siete-stories\/siete-family-profile-andres-figueroa\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/sietefoods.com\/blogs\/siete-stories\/siete-family-profile-andres-figueroa\">Andr\u00e9s Figueroa<\/a>, vice-president of culinary, innovation &amp; quality at <a href=\"https:\/\/sietefoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/sietefoods.com\/\">Siete Foods<\/a>, a Mexican-American food brand founded in 2014 that started selling nixtamalized corn chips (aka totopos) earlier this year. Instead of cooking and steeping corn in pots, for example, he says Siete uses large tanks; grinding stones are machine-powered to go through thousands of pounds of corn per hour. &#8220;This method still yields the same pliable, warm dough that one would obtain through manual grinding with a metate\u2014the OG flat mortar and pestle stone tool used to hand grind the nixtamalized corn,&#8221; Figueroa says. &#8220;It takes a lot more time, more eyes on the process, and more effort to prepare our chips this way versus mixing corn flour with water, but we see it as worth the cost and worth the effort\u2014as we feel it yields a more flavorful, more authentic totopo.&#8221; <\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> The extra labor and time, plus the special care for ingredient sourcing, has had some implications for Masienda&#8217;s ambition to scale its nixtamalized products, says Gaviria. &#8220;The real challenge in scaling to larger markets comes much earlier than the nixtamal process. It starts with the corn. No other producer of masa harina is using heirloom corn from Mexico, so we had to essentially build a supply chain where there wasn&#8217;t one, and we did it one farmer at a time,&#8221; he says. Since Masienda&#8217;s farming partners grow very specialized, non-standardized (aka non-hybridized, non-GMO) product, this can result in lower yields (which in turn drives up prices). That more than anything can make the end product more expensive: Masienda&#8217;s Heirloom White Corn Masa Harina is $12 per 2.2-pound bag, while other brands&#8217; white corn masa often sell for $4 to $6 per bag. <\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> &#8220;Industrializing nixtamalization is actually the easy part from a cost perspective; however, finding quality corn that is organic and non-GMO is what drives the costs up,&#8221; agrees Tia Lupita&#8217;s Saldivar. <\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> But Gaviria argues that the enhanced flavor and authenticity of nixtamalized products make the cost difference well worth it. &#8220;There is intrinsically more labor that goes into cultivating and caring from the plant from seed to cob, but that also equates to more flavor, more genetic and biodiversity protection, and more impact,&#8221; he says. &#8220;We are taking that labor on so other people can have access to a more readily-usable product that is more nutritious\u2014due to the way we process it\u2014with better sourcing and production.&#8221; <\/p>\n<div class=\"block-wide min-h-[400px] py-5 w-full flex flex-col justify-center items-center text-gray font-serif mt-[58px] mb-[40px]\" data-type=\"acf\/premium-article-media-text\">\n<div class=\"flex flex-col md:flex-row justify-center md:items-center w-full gap-[18px] md:gap-[37px] lg:gap-[48px] xl:gap-[54px]\">\n<figure class=\"w-full md:w-1\/2 m-0\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 121.55963302752%;\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Media-Text-872x1060-2_872x1060_true_75.webp 872w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Media-Text-872x1060-2_1046x1272_true_75.webp 1046w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Media-Text-872x1060-2_872x1060_true_75.webp 872w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Media-Text-872x1060-2_1046x1272_true_75.webp 1046w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Media-Text-872x1060-2_872x1060_true_75.webp 872w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Media-Text-872x1060-2_1046x1272_true_75.webp 1046w,\" srcset=\"\" sizes=\" (max-width:640px) 872px,  (max-width:768px) 872px,  872px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy !absolute\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div><figcaption class=\"text-left text-gray-light text-[13px] leading-[20px] mt-[10px]\"> Photo: Tia Lupita <\/figcaption><\/figure>\n<div class=\"flex-1 w-full md:w-1\/2\">\n<h3 class=\"text-h3\"> The founders of these brands ultimately agree the benefits of keeping this culinary tradition alive, maximizing corn\u2019s potential health benefits, and showcasing the ingredient\u2019s fullest taste outweigh any of the production hurdles they may encounter. <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> The founders of these brands ultimately agree the benefits of keeping this culinary tradition alive, maximizing <a href=\"https:\/\/www.wellandgood.com\/is-corn-good-for-you\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/is-corn-good-for-you\/\">corn\u2019s potential health benefits<\/a>, and showcasing the ingredient\u2019s fullest taste outweigh any of the production hurdles they may encounter. And, evidently, these concerted efforts are paying off\u2014global nixtamalized corn flour sales are on track for a $3.2 million valuation this year, and are projected to reach <a href=\"https:\/\/www.futuremarketinsights.com\/reports\/nixtamalized-corn-flour-market\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.futuremarketinsights.com\/reports\/nixtamalized-corn-flour-market\">$5.3 million over the next decade<\/a>.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> A bushel of nixtamalized corn-based foods have already made headway in the market, with brands like Tia Lupita, Masienda, Siete Foods, and <a href=\"https:\/\/www.tacombi.com\/vista-hermosa\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tacombi.com\/vista-hermosa\">Vista Hermosa<\/a> leading the charge. In 2020, Tia Lupita launched its <a href=\"https:\/\/tialupitafoods.com\/collections\/shop\/products\/cactus-tortillas\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/tialupitafoods.com\/collections\/shop\/products\/cactus-tortillas\">Cactus Corn Masa Tortillas<\/a>, a combination of high-fiber nopales (cactus) and nixtamalized corn made into ready-to-eat tortillas. In October 2023, the brand closed a <a href=\"https:\/\/www.foodbusinessnews.net\/articles\/24867-tia-lupita-secures-26-million-seed-funding\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.foodbusinessnews.net\/articles\/24867-tia-lupita-secures-26-million-seed-funding\">$2.6 million seed round<\/a>, entirely raised by two leading Mexican investors in the food and beverage sector, <a href=\"https:\/\/www.santatera.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.santatera.com\/\">Santatera Capital<\/a> and <a href=\"https:\/\/gbm.com\/en\/ventures\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/gbm.com\/en\/ventures\/\">GBM Ventures<\/a>. \u201cHaving the support of my own country is the ultimate validation of authenticity and sign of approval that what we&#8217;re doing is showing Mexico, our culture, and our food in the highest regard,\u201d Saldivar says.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Tia Lupita scored more stateside support after receiving a $500,000 investment from <a href=\"https:\/\/sharktankrecap.com\/tia-lupita-foods-update-shark-tank-season-14\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/sharktankrecap.com\/tia-lupita-foods-update-shark-tank-season-14\/\">Kevin O\u2019Leary on the television series <em>Shark Tank<\/em><\/a> earlier this year. Saldivar notes that the brand\u2019s tortilla business is up 3 percent year-to-date (YTD), and the team is projecting even higher revenues in 2024 as Tia Lupita expands into new markets. \u201cDistribution through a major retailer, Walmart, is projected to increase Tia Lupita\u2019s growth exponentially in the coming year. The team is excited to be able to bring authentic tortillas to the masses,\u201d he says.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Meanwhile, Masienda has grown into a leading <a href=\"https:\/\/www.nosh.com\/news\/2023\/nosh-podcast-masiendas-storytelling-model-brought-fame-and-eight-figure-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.nosh.com\/news\/2023\/nosh-podcast-masiendas-storytelling-model-brought-fame-and-eight-figure-sales\/\">eight-figure<\/a> nixtamalized corn company in the U.S. since its 2014 launch. The brand specializes in masa harina, heirloom corn, single-origin ingredients, and cookware (like tortilla presses and molcajetes), all sourced from Mexico. Masienda\u2019s expansion is substantial: The company launched a line of long-anticipated <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252Fproducts%252Fheirloom-blue-masa-harina-ws&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/products\/heirloom-blue-masa-harina-ws\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2Fproducts%2Fheirloom-blue-masa-harina-ws\">Heirloom Blue<\/a> and <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252Fproducts%252Fheirloom-corn-masa-harina&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/products\/heirloom-corn-masa-harina\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2Fproducts%2Fheirloom-corn-masa-harina\">White Corn Masa Harina<\/a> products nationwide in Whole Foods this September, and Gaviria notes that this marks just the beginning of the company&#8217;s growth in retail stores nationwide. \u201cThere are a lot of brick-and-mortar retailers that are coming to follow [our expansion into Whole Foods Markets], which is a really big deal for us,\u201d Gaviria says.<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> To that end, in <a href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0602\/7483\/5605\/files\/2022_Sourcing_report_English.pdf?v=1679595136\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0602\/7483\/5605\/files\/2022_Sourcing_report_English.pdf?v=1679595136\">Masienda\u2019s 2022 Sourcing Report<\/a>, the company outlined its commitment to supporting local Mexican suppliers amid increasing consumer demand. \u201cWe have grown our partnerships with farming communities, artisans, and suppliers across Mexico, as well as devoted ourselves to deepening and strengthening the existing relationships that have enabled our growth to date,\u201d Gaviria says. Today, Masienda focuses on buying only surplus inventory from Mexican heirloom corn suppliers in order to keep local markets\u2014and the communities that depend on them\u2014stable. \u201cOur role is not to dictate what is grown, but rather to open up market opportunities for those who would otherwise lack options for their available surplus.\u201d Last year alone, Masienda <a href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0602\/7483\/5605\/files\/2022_Sourcing_report_English.pdf?v=1679595136\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0602\/7483\/5605\/files\/2022_Sourcing_report_English.pdf?v=1679595136\">put $1.2 million worth of its investment funding<\/a> toward support for small-scale agriculture and family-owned businesses in Mexico.<\/p>\n<div class=\"block-full mt-[80px] mb-[80px]\">\n<div class=\"acf-video text-left relative\">\n<figure class=\"w-full h-full m-0\">\n<div class=\"image-2021 overflow-hidden h-0 relative !h-full\" style=\"padding-bottom: 34.722222222222%;\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/full-bleed-4_1440x500_true_75.webp 1440w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/full-bleed-4_1728x600_true_75.webp 1728w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/full-bleed-4_1440x500_true_75.webp 1440w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/full-bleed-4_1728x600_true_75.webp 1728w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/full-bleed-4_1440x500_true_75.webp 1440w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/full-bleed-4_1728x600_true_75.webp 1728w,\" srcset=\"\" sizes=\" (max-width:640px) 1440px,  (max-width:768px) 1440px,  1440px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy !absolute\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div><figcaption class=\"text-gray-light text-[13px] leading-[20px] text-center\"> <\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Siete Foods launched its first-ever nixtamalized corn product line February: <a href=\"https:\/\/sietefoods.com\/blogs\/siete-stories\/introducing-our-new-line-of-maiz-totopos-corn-tortilla-chips\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/sietefoods.com\/blogs\/siete-stories\/introducing-our-new-line-of-maiz-totopos-corn-tortilla-chips\">Ma\u00edz Totopos<\/a>, three delicious types of nixtamalized corn chips. &#8220;We created Siete Ma\u00edz Totopos to highlight a heritage ingredient, corn, and honor the process of nixtamalization, an ancient technique that has been part of our Mexican culture for generations,\u201d says <a href=\"https:\/\/sietefoods.com\/pages\/team\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/sietefoods.com\/pages\/team\">Veronica Garza<\/a>, co-founder, president, and chief innovation officer of Siete Foods. \u201cWe are so proud to share this part of our history and bring even more people to the table with better-for-you corn tortilla chips.\u201d <a href=\"https:\/\/sietefoods.com\/pages\/team\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/sietefoods.com\/pages\/team\">Miguel Garza<\/a>, co-founder and CEO of Siete Foods adds that consumers cannot get enough: \u201cThe response has been incredibly encouraging and we look forward to introducing more heritage-inspired products in the months to come,\u201d Garza says.\u00a0<\/p>\n<div class=\"premium-article-quote block-thin flex flex-col relative justify-center text-center mt-[37px] mb-[30px]\" data-type=\"acf\/premium-article-quote\">\n<blockquote class=\"wp-block-wg-quote block-thin flex flex-col\">\n<p class=\"quote-quote text-quote\">&#8220;We created Siete Ma\u00edz Totopos to highlight a heritage ingredient, corn, and honor the process of nixtamalization, an ancient technique that has been part of our Mexican culture for generations.&#8221;<\/p>\n<p><cite class=\"quote-credit block font-serif text-[19px] italic opacity-60\">Veronica Garza, co-founder, president, and chief innovation officer, Siete Foods<\/cite><\/p><\/blockquote><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Vista Hermosa, the offshoot CPG brand of the popular East Coast-based taco chain <a href=\"https:\/\/www.tacombi.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tacombi.com\/\">Tacombi<\/a> that launched in 2015, sells freshly-made <a href=\"https:\/\/www.vistahermosaproducts.com\/corn-tortillas\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.vistahermosaproducts.com\/corn-tortillas\">Nixtamalized Organic Corn Tortillas<\/a> and <a href=\"https:\/\/www.vistahermosaproducts.com\/totopos\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.vistahermosaproducts.com\/totopos\">Nixtamalized Totopos<\/a> that relaunched with new-and-improved flavors in September. Looking ahead, Tacombi plans to open <a href=\"https:\/\/www.fastcompany.com\/90910662\/dario-wolos-tacombi-most-creative-people-2023\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.fastcompany.com\/90910662\/dario-wolos-tacombi-most-creative-people-2023\">75 new locations across the U.S. in the next five years<\/a>, ensuring that more restaurant-goers around the country get a taste of authentic nixtamalization. Meanwhile, Vista Hermosa doubled its business in 2022 and is now available in <a href=\"https:\/\/www.foodbusinessnews.net\/articles\/23205-tortilla-manufacturer-opens-new-facility\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.foodbusinessnews.net\/articles\/23205-tortilla-manufacturer-opens-new-facility\">more than 2,000 retail stores<\/a> around the nation.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Although these ready-to-eat corn products aren\u2019t by any means a replacement for making nixtamalized corn flour or other foods at home\u2014which is, without question, the most authentically delicious way to do it\u2014they\u2019re a way for folks to get a taste of the real deal, especially when far away from home, in the form of ready-to-eat products that <em>don&#8217;t<\/em> require hours of work to prepare for the consumer. \u201cThere are a lot of Mexican foods that have not made it across the border [into the U.S.] yet, and we, at Tia Lupita, want to be the conduit to introduce people to some of these foods,\u201d says Saldivar. \u201cIt\u2019s essential to offer a nixtamalized corn product in the U.S. in order to keep our traditions alive and show our authenticity.\u201d\u00a0As such, Saldivar recognizes the extra effort and resources this culinary technique calls are beyond worthwhile and help him achieve his ultimate goal to preserve and bring nixtamalization to the masses. <\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> In 2024, nixtamalized corn products will continue to<em> pop <\/em>in various forms in various forms beyond just tortillas and flour. Gaviria says that Masienda has an array of exciting retail grocery launches on tap that \u201crepresent the growth the brand\u2014and the entire nixtamalized corn market\u2014is poised for.\u201d Just launched in October: Masienda\u2019s <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252Fproducts%252Ftamal-kit&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/products\/tamal-kit\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2Fproducts%2Ftamal-kit\">Tamal Kit<\/a> (a bundle that yields approximately 50 tamales to give you a leg up on planning a <em>tamalada<\/em>, or tamale-making party), as well as a <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252Fproducts%252Fchampurrado&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/products\/champurrado\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2Fproducts%2Fchampurrado\">Champurrado Mix<\/a>, a warm, chocolate-y, masa-based Mexican beverage; just in time for this holiday season. Over at Tia Lupita\u2019s, Saldivar says plans are in the works to incorporate its nixtamalized masa into more of its products in the upcoming year. Vista Hermosa also plans on building upon its existing lineup of authentic tortillas, totopos, and frozen burritos \u201cwith an exciting new line extension,\u201d says <a href=\"https:\/\/www.as-coa.org\/speakers\/dario-wolos\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.as-coa.org\/speakers\/dario-wolos\">Dario Wolos<\/a>, the CEO and founder of Vista Hermosa and Tacombi. &#8220;In 2024, we&#8217;ll also be growing store distribution across the country, to ensure more households have access to our Mexican pantry staples,\u201d Wolos says.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> The rapid growth of new nixtamalized products hitting the market next year marks the culmination of innovation, tradition, and convenience for many Mexican-American culinary experts. \u201cI think that [homemade versus not-homemade nixtamalized products] both have a place in today&#8217;s world. We don&#8217;t have to pick one over the other. If you can make your own masa, do it. If you have to buy it pre-made, do that. There is no hierarchy,\u201d Soto says.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Be prepared to be a-<em>maize<\/em>-d by the big strides the nixtamalized corn market is poised to make next year. From ready-to-eat tortillas to dehydrated corn masa for making DIY tamales and sopes, this ancient technique will be keeping our pantries and refrigerators fully-stalked (pun intended) for centuries to come.\u00a0<\/p>\n<div class=\"premium-article-product-list block-full flex flex-col w-full mt-[24px] md:mt-[66px] mb-[40px] md:mb-[80px] gap-[30px]\" data-section-title=\"shop-nixtamalized-corn-products\" data-module-init=\"acf\/premium-article-product-list\" data-module-immediate=\"\">\n<div class=\"flex flex-col gap-[10px]\">\n<p> <span class=\"wp-block-wg-plain-text\">Shop Nixtamalized Corn Products<\/span> <\/p>\n<\/p><\/div>\n<div data-slideshow=\"\" class=\"relative\">\n<div class=\"w-[300px] mx-[20px]\" data-product-position=\"0\" data-product=\"{\" name=\"\" lupita=\"\" cactus=\"\" corn=\"\" tortilla=\"\" now=\"\">\n<div class=\"h-[300px] w-[300px] mb-[12px]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 100%;\"> <picture><source data-srcset=\"\" srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Cactus-Corn-Masa-Tortillas@0.5x-1_217x217_true_75.webp 217w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Cactus-Corn-Masa-Tortillas@0.5x-1_260x260_true_75.webp 260w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Cactus-Corn-Masa-Tortillas@0.5x-1_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Cactus-Corn-Masa-Tortillas@0.5x-1_360x360_true_75.webp 360w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Cactus-Corn-Masa-Tortillas@0.5x-1_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Cactus-Corn-Masa-Tortillas@0.5x-1_360x360_true_75.webp 360w,\" sizes=\" (max-width:640px) 217px,  (max-width:768px) 300px,  300px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 !absolute\" alt=\"Tia Lupita Cactus + Corn Tortilla\" fetchpriority=\"auto\"\/> <\/picture> <\/div>\n<\/p><\/div>\n<p> Tia Lupita Cactus + Corn Tortilla &#8211; $28 <\/p>\n<p>  <a href=\"https:\/\/tialupitafoods.com\/collections\/shop\/products\/cactus-tortillas\" target=\"_blank\" class=\"no-underline text-link colored-button border border-solid mt-[16px] enabled \" style=\"--colored-button-background-color:var(--article-accent-color-1);--colored-button-text-color:var(--article-accent-color-1-text)\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow noopener\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/tialupitafoods.com\/collections\/shop\/products\/cactus-tortillas\"> <span class=\"colored-button__text\"> Shop Now <\/span> <\/a> <\/div>\n<div class=\"w-[300px] mx-[20px]\" data-product-position=\"1\" data-product=\"{\" name=\"\" heirloom=\"\" white=\"\" corn=\"\" masa=\"\" harina=\"\" now=\"\">\n<div class=\"h-[300px] w-[300px] mb-[12px]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 100%;\"> <picture><source data-srcset=\"\" srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-White-Corn-Masa-Harina@0.5x_217x217_true_75.webp 217w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-White-Corn-Masa-Harina@0.5x_260x260_true_75.webp 260w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-White-Corn-Masa-Harina@0.5x_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-White-Corn-Masa-Harina@0.5x_360x360_true_75.webp 360w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-White-Corn-Masa-Harina@0.5x_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-White-Corn-Masa-Harina@0.5x_360x360_true_75.webp 360w,\" sizes=\" (max-width:640px) 217px,  (max-width:768px) 300px,  300px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 !absolute\" alt=\"Heirloom Corn Masa Harina\" fetchpriority=\"auto\"\/> <\/picture> <\/div>\n<\/p><\/div>\n<p> Masienda Heirloom White Corn Masa Harina &#8211; $12 <\/p>\n<p>  <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252Fproducts%252Fheirloom-corn-masa-harina&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" class=\"no-underline text-link colored-button border border-solid mt-[16px] enabled \" style=\"--colored-button-background-color:var(--article-accent-color-1);--colored-button-text-color:var(--article-accent-color-1-text)\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow noopener\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/products\/heirloom-corn-masa-harina\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2Fproducts%2Fheirloom-corn-masa-harina\"> <span class=\"colored-button__text\"> Shop Now <\/span> <\/a> <\/div>\n<div class=\"w-[300px] mx-[20px]\" data-product-position=\"2\" data-product=\"{\" name=\"\" heirloom=\"\" blue=\"\" corn=\"\" masa=\"\" harina=\"\" now=\"\">\n<div class=\"h-[300px] w-[300px] mb-[12px]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 100%;\"> <picture><source data-srcset=\"\" srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-Blue-Corn-Masa-Harina@0.5x_217x217_true_75.webp 217w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-Blue-Corn-Masa-Harina@0.5x_260x260_true_75.webp 260w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-Blue-Corn-Masa-Harina@0.5x_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-Blue-Corn-Masa-Harina@0.5x_360x360_true_75.webp 360w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-Blue-Corn-Masa-Harina@0.5x_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Heirloom-Blue-Corn-Masa-Harina@0.5x_360x360_true_75.webp 360w,\" sizes=\" (max-width:640px) 217px,  (max-width:768px) 300px,  300px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 !absolute\" alt=\"blue corn masa harina\" fetchpriority=\"auto\"\/> <\/picture> <\/div>\n<\/p><\/div>\n<p> Masienda Heirloom Blue Corn Masa Harina &#8211; $103 <\/p>\n<p>  <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252Fproducts%252Fheirloom-blue-masa-harina-ws&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" class=\"no-underline text-link colored-button border border-solid mt-[16px] enabled \" style=\"--colored-button-background-color:var(--article-accent-color-1);--colored-button-text-color:var(--article-accent-color-1-text)\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow noopener\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/products\/heirloom-blue-masa-harina-ws\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2Fproducts%2Fheirloom-blue-masa-harina-ws\"> <span class=\"colored-button__text\"> Shop Now <\/span> <\/a> <\/div>\n<div class=\"w-[300px] mx-[20px]\" data-product-position=\"3\" data-product=\"{\" name=\"\" ma=\"\" totopos=\"\" corn=\"\" tortilla=\"\" chips=\"\" now=\"\">\n<div class=\"h-[300px] w-[300px] mb-[12px]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 100%;\"> <picture><source data-srcset=\"\" srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Mai\u0301z-Totopos@0.5x_217x217_true_75.webp 217w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Mai\u0301z-Totopos@0.5x_260x260_true_75.webp 260w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Mai\u0301z-Totopos@0.5x_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Mai\u0301z-Totopos@0.5x_360x360_true_75.webp 360w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Mai\u0301z-Totopos@0.5x_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Mai\u0301z-Totopos@0.5x_360x360_true_75.webp 360w,\" sizes=\" (max-width:640px) 217px,  (max-width:768px) 300px,  300px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 !absolute\" alt=\"maiz totopos\" fetchpriority=\"auto\"\/> <\/picture> <\/div>\n<\/p><\/div>\n<p> Siete Ma\u00edz Totopos Corn Tortilla Chips &#8211; $36 <\/p>\n<p>  <a href=\"https:\/\/sietefoods.com\/products\/maiz-totopos-mix-6-bags\" target=\"_blank\" class=\"no-underline text-link colored-button border border-solid mt-[16px] enabled \" style=\"--colored-button-background-color:var(--article-accent-color-1);--colored-button-text-color:var(--article-accent-color-1-text)\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow noopener\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/sietefoods.com\/products\/maiz-totopos-mix-6-bags\"> <span class=\"colored-button__text\"> Shop Now <\/span> <\/a> <\/div>\n<div class=\"w-[300px] mx-[20px]\" data-product-position=\"6\" data-product=\"{\" name=\"\" do=\"\" rosa=\"\" tortilla=\"\" press=\"\" now=\"\">\n<div class=\"h-[300px] w-[300px] mb-[12px]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 100%;\"> <picture><source data-srcset=\"\" srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Don\u0303a-Rosa-Tortilla-Press_@0.5x_217x217_true_75.webp 217w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Don\u0303a-Rosa-Tortilla-Press_@0.5x_260x260_true_75.webp 260w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Don\u0303a-Rosa-Tortilla-Press_@0.5x_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Don\u0303a-Rosa-Tortilla-Press_@0.5x_360x360_true_75.webp 360w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Don\u0303a-Rosa-Tortilla-Press_@0.5x_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Abuelas-Tortillas_Don\u0303a-Rosa-Tortilla-Press_@0.5x_360x360_true_75.webp 360w,\" sizes=\" (max-width:640px) 217px,  (max-width:768px) 300px,  300px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 !absolute\" alt=\"tortilla press\" fetchpriority=\"auto\"\/> <\/picture> <\/div>\n<\/p><\/div>\n<p> Masienda Do\u00f1a Rosa Tortilla Press &#8211; $95 <\/p>\n<p>  <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSFD-1135817%26url%3Dhttps%253A%252F%252Fmasienda.com%252Fproducts%252Fdona-rosa-tortilla-press&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcorn-nixtamalization%2F&amp;event_type=click\" target=\"_blank\" class=\"no-underline text-link colored-button border border-solid mt-[16px] enabled \" style=\"--colored-button-background-color:var(--article-accent-color-1);--colored-button-text-color:var(--article-accent-color-1-text)\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow noopener\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/masienda.com\/products\/dona-rosa-tortilla-press\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSFD-1135817&amp;url=https%3A%2F%2Fmasienda.com%2Fproducts%2Fdona-rosa-tortilla-press\"> <span class=\"colored-button__text\"> Shop Now <\/span> <\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"block-thin post-citations mt-[40px] mb-[30px]\" data-module-init=\"main-2020\/post-citations\" data-module-immediate=\"true\">\n<hr class=\"!border-seafoam-dark mb-[24px]\"\/>\n<div class=\"post-citations-content flex flex-col gap-[24px]\">\n<p>Well+Good articles reference scientific, reliable, recent, robust studies to back up the information we share. You can trust us along your wellness journey.<\/p>\n<div>\n<ol class=\"!ml-[18px] !mt-0\">\n<li>\n              Serna-Saldivar, Sergio O. <em>Corn Chemistry and Technology<\/em>. 1st ed., <em>Woodhead Publishing and AACC International Press<\/em>, 2019. pp. 469-500.            <\/li>\n<li>\n              Acosta-Estrada, Beatriz A et al. \u201cNutritional assessment of nixtamalized maize tortillas produced from dry masa flour, landraces, and high yield hybrids and varieties.\u201d\u00a0<i>Frontiers in nutrition<\/i>\u00a0vol. 10 1183935. 6 Jul. 2023, doi:10.3389\/fnut.2023.1183935            <\/li>\n<\/ol><\/div>\n<\/p><\/div>\n<hr class=\"!border-seafoam-dark mt-[24px]\"\/>\n  <\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1675549\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Share on facebook Share on twitter Share on pinterest Share on email Tacos, tlayudas, tamales\u2014what do they all have in common? It\u2019s corn! While incredibly versatile once cooked, corn (maize, or ma\u00edz in Spanish) in its raw form isn\u2019t digestible by the human body due to its high levels of cellulose, a type of insoluble &hellip;<\/p>\n","protected":false},"author":3,"featured_media":9273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/9272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9272"}],"version-history":[{"count":0,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/9272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/media\/9273"}],"wp:attachment":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}