{"id":9270,"date":"2023-12-05T17:58:48","date_gmt":"2023-12-05T10:58:48","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=9270"},"modified":"2023-12-05T17:58:48","modified_gmt":"2023-12-05T10:58:48","slug":"home-fragrance-is-the-next-wave-of-quiet-luxury","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=9270","title":{"rendered":"Home Fragrance Is the Next Wave of Quiet Luxury"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<aside class=\"post-share hidden md:flex justify-center relative bg-transparent text-justify bottom-0 md:bottom-auto left-[20px] right-0 md:right-auto z-10\" data-module-init=\"post-share\">\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F\" data-vars-event=\"Facebook\" data-vars-info=\"\/smart-home-fragrance-market\/\" rel=\"noopener\"><br \/>\n      <span class=\"text-sm sm:text-base icon-facebook\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on facebook<\/spann><br \/>\n    <\/a><br \/>\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" target=\"_blank\" href=\"https:\/\/twitter.com\/share?text=In%202024%2C%20Your%20House%20Is%20Going%20To%20Smell%20Good%E2%80%94Really%20Good%20via%20%40iamwellandgood&amp;url=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F\" data-vars-event=\"Twitter\" data-vars-info=\"\/smart-home-fragrance-market\/\" rel=\"noopener\"><br \/>\n      <span class=\"text-sm sm:text-base icon-twitter\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on twitter<\/spann><br \/>\n    <\/a><br \/>\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;description=In%202024%2C%20Your%20House%20Is%20Going%20To%20Smell%20Good%E2%80%94Really%20Good&amp;media=https%3A%2F%2Fwww.wellandgood.com%2Fwp-content%2Fuploads%2F2023%2F12%2FTrends2024_Your-House-is-Going-to-Smell-Good__Inset-533x400.jpg\" data-vars-event=\"Pinterest\" data-vars-info=\"\/smart-home-fragrance-market\/\" rel=\"noopener\"><br \/>\n      <span class=\"text-sm sm:text-base icon-pinterest-p\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on pinterest<\/spann><br \/>\n    <\/a><br \/>\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" href=\"mailto:?subject=In%202024%2C%20Your%20House%20Is%20Going%20To%20Smell%20Good%E2%80%94Really%20Good&amp;body=And%20it%E2%80%99s%20going%20to%20make%20you%20feel%20good%2C%20too.%20https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F\" data-vars-event=\"Email\" data-vars-info=\"\/smart-home-fragrance-market\/\"><br \/>\n      <span class=\"text-sm sm:text-base icon-paper-plane\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on email<\/spann><br \/>\n    <\/a><br \/>\n  <\/aside>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> In 2024, the crisp and uplifting aroma of walking into a luxury hotel won\u2019t just be reserved for vacation, nor will the peaceful scent of a spa be reserved for a self-care special occasion. That\u2019s because the home fragrance market is entering its quiet luxury era. While it\u2019s not a new concept to use scented home products like dish soaps, candles, diffusers, laundry detergents, and the like, the offerings are certainly evolving and growing more pervasive in terms of transportive, mood-boosting, and personalization capabilities. And the overall category is rising fast: A November 2023 <a href=\"https:\/\/www.reportlinker.com\/p06481334\/Global-Home-Fragrance-Market-Size-Share-Industry-Trends-Analysis-Report-By-Product-By-Distribution-Channel-By-Regional-Outlook-and-Forecast.html?utm_source=GNW\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.reportlinker.com\/p06481334\/Global-Home-Fragrance-Market-Size-Share-Industry-Trends-Analysis-Report-By-Product-By-Distribution-Channel-By-Regional-Outlook-and-Forecast.html?utm_source=GNW\">Market Report<\/a> predicts the global home fragrance market to reach $19.4 billion by 2030, rising at a compound annual growth rate (CAGR) of 8.6 percent starting this year.<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> According to <a href=\"https:\/\/monell.org\/pamela-dalton\/\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/monell.org\/pamela-dalton\/\">Pamela Dalton, PhD, MPH<\/a>, experimental psychologist and scent researcher, one reason for the growing interest in elevating one\u2019s home fragrance is the increased time at home many spent during the pandemic. \u201cPeople were interested in bringing scents into their homes, and changing them on a fairly regular basis,\u201d says Dr. Dalton, who has spent her career studying the relationship between smell and cognitive and emotional processes.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Fragrance brand <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSBT-1042981%26url%3Dhttps%253A%252F%252Fdedcool.com%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/dedcool.com\/\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSBT-1042981&amp;url=https%3A%2F%2Fdedcool.com%2F\">DedCool<\/a>, which launched in 2016 and previously specialized solely in personal scent, expanded into the home fragrance market in the spring of 2023, launching a collection of laundry detergents, dryer sheets, linen sprays, and candles with sophisticated fragrance notes and ingredients (think clementine and amber rather than your standard \u201cfresh linen\u201d). DedCool founder <a href=\"https:\/\/www.linkedin.com\/in\/carinachazanas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/carinachazanas\/\">Carina Chaz<\/a> says the new home product line now makes up roughly 30 to 40 percent of the company\u2019s revenue, thanks in part to the brand\u2019s successful <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMS-1135799%26url%3Dhttps%253A%252F%252Fdedcool.com%252Fcollections%252Fdedcool-x-ouai&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/dedcool.com\/collections\/dedcool-x-ouai\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMS-1135799&amp;url=https%3A%2F%2Fdedcool.com%2Fcollections%2Fdedcool-x-ouai\">collaboration this year with hair-care brand Ouai<\/a> on scented dryer sheets and laundry detergent. Chaz says the company has enjoyed a 136 percent total revenue increase since the beginning of 2023, and in 2024, anticipates a year-over-year revenue growth rate of more than 250 percent.\u00a0<\/p>\n<div class=\"block-full mt-[80px] mb-[80px]\">\n<div class=\"acf-video text-left relative\">\n<figure class=\"w-full h-full m-0\">\n<div class=\"image-2021 overflow-hidden h-0 relative !h-full\" style=\"padding-bottom: 75.5078125%;\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Illume_fullbleed-1-scaled_2560x1933_true_75.webp 2560w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Illume_fullbleed-1-scaled_3072x2320_true_75.webp 3072w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Illume_fullbleed-1-scaled_2560x1933_true_75.webp 2560w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Illume_fullbleed-1-scaled_3072x2320_true_75.webp 3072w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Illume_fullbleed-1-scaled_2560x1933_true_75.webp 2560w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Illume_fullbleed-1-scaled_3072x2320_true_75.webp 3072w,\" srcset=\"\" sizes=\" (max-width:640px) 2560px,  (max-width:768px) 2560px,  2560px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy !absolute\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div><figcaption class=\"text-gray-light text-[13px] leading-[20px] text-center\"> <\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> \u201cThe home fragrance category has definitely been booming for the past few years,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/gretapagel\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/gretapagel\/\">Greta Pagel<\/a>, fragrance director of <a href=\"https:\/\/illumecandles.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/illumecandles.com\/\">Illume<\/a>, a home and personal fragrance brand owned by Regent Holdings Company that\u2019s been around since the early 2000s, and <a href=\"https:\/\/www.good-chemistry.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.good-chemistry.com\/\">Good Chemistry<\/a>, a more affordable sister brand that launched in 2018 as a Target exclusive. Pagel says that Illume experienced a 45 percent sales growth year over year, following its June 2022 collection expansion into refillable, <a href=\"https:\/\/www.wellandgood.com\/candles-for-focus-while-wfh\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/candles-for-focus-while-wfh\/\">focus-boosting candles<\/a> and diffusers. She adds that Good Chemistry\u2019s customer retention has grown alongside its expansion into Walmart, Whole Foods, and H.E.B., in addition to Target; the returning customer rate is up nearly 30 percent from 2022.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Pagel attributes the growth of both Illume and Good Chemistry to a consumer interest in cultivating a peaceful, relaxing, and pleasant environment through scent that\u2019s distinct from outside environments, like the office. This isn\u2019t just wishful thinking: Dr. Dalton says our olfactory systems (aka our nose) and brains <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5198031\/\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5198031\/\">are closely linked<\/a>, and research shows that <a href=\"https:\/\/www.wellandgood.com\/signature-scent\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/signature-scent\/\">certain smells can affect people\u2019s mood<\/a> to make them calmer, or more energized.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> As such, fragrance businesses have doubled down on creating mood-enhancing scents specifically crafted to evoke certain emotions. In <a href=\"https:\/\/worldaerosols.com\/news\/febreze-introduces-mood-collection\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/worldaerosols.com\/news\/febreze-introduces-mood-collection\/\">August 2023<\/a>, Febreze unveiled its new <a href=\"https:\/\/www.febreze.com\/en-us\/products\/air-effects-soothe-restore-air-freshener\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.febreze.com\/en-us\/products\/air-effects-soothe-restore-air-freshener\">Mood Collection<\/a> of AIR Mists after its consumer research found buyers were specifically seeking scent as a means to boost their mood. Aromatherapy company <a href=\"https:\/\/www.auracacia.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.auracacia.com\/\">Aura Cacia<\/a> launched its Air Care Blends line of <a href=\"https:\/\/www.wellandgood.com\/10-best-essential-oils\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/10-best-essential-oils\/\">essential oils<\/a>, rooms sprays, and toilet sprays this year due in part to consumer research that demonstrated more customers wanted to address their mental well-being <em>and<\/em> indoor air quality through home fragrance products. <a href=\"https:\/\/www.linkedin.com\/in\/laura-kuykendall-7ba590\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/laura-kuykendall-7ba590\/\">Laura Kuykendall<\/a>, senior vice president of marketing, says the collection will be available in retailers such as Whole Foods come spring of 2024.<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Home cleaning product brand <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMS-1135799%26url%3Dhttps%253A%252F%252Fgetsafely.com%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/getsafely.com\/\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMS-1135799&amp;url=https%3A%2F%2Fgetsafely.com%2F\">Safely<\/a>, co-founded by Kris Jenner and <a href=\"https:\/\/greenseal.org\/splash\/\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/greenseal.org\/splash\/\">Green Seal-certified<\/a> for meeting high environmental, health, and performance standards, has played with the relationship between emotion and smell since its founding in 2021. Its three hallmark scents, released in 2022\u2014Calm, Rise, Bright\u2014aim to evoke positive moods from the person using the brand\u2019s dish liquids, laundry detergents, and disinfectants. (The Calm scent, for example, uses lavender; Bright uses energizing citrus notes.) Safely president <a href=\"https:\/\/www.linkedin.com\/in\/jelina-saliu-64993b204\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/jelina-saliu-64993b204\">Jelina Saliu<\/a> says the brand\u2019s intention is to make cleaning more of a joyous act of self care through scent. For example, \u201cwith our <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMS-1135799%26url%3Dhttps%253A%252F%252Fgetsafely.com%252Fproducts%252Feveryday-laundry-detergent&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/getsafely.com\/products\/everyday-laundry-detergent\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMS-1135799&amp;url=https%3A%2F%2Fgetsafely.com%2Fproducts%2Feveryday-laundry-detergent\">detergent<\/a>, we developed it so that the scents stick. We were able to build this formula to last the washing, rinsing, and drying cycle, so that when you finally wear your clothes, all you&#8217;re smelling is that yummy-smelling detergent, says Saliu<strong>. <\/strong>The brand continues grew at triple-digit rates this year, thanks largely to its laundry product.<\/p>\n<div class=\"block-wide min-h-[400px] py-5 w-full flex flex-col justify-center items-center text-gray font-serif mt-[58px] mb-[40px]\" data-type=\"acf\/premium-article-media-text\">\n<div class=\"flex flex-col md:flex-row justify-center md:items-center w-full gap-[18px] md:gap-[37px] lg:gap-[48px] xl:gap-[54px]\">\n<figure class=\"w-full md:w-1\/2 m-0\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 121.55963302752%;\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__safely_872x1060_true_75.webp 872w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__safely_1046x1272_true_75.webp 1046w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__safely_872x1060_true_75.webp 872w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__safely_1046x1272_true_75.webp 1046w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__safely_872x1060_true_75.webp 872w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__safely_1046x1272_true_75.webp 1046w,\" srcset=\"\" sizes=\" (max-width:640px) 872px,  (max-width:768px) 872px,  872px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy !absolute\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div><figcaption class=\"text-left text-gray-light text-[13px] leading-[20px] mt-[10px]\"> <\/figcaption><\/figure>\n<div class=\"flex-1 w-full md:w-1\/2\">\n<h3 class=\"text-h3\"> Safely president Jelina Saliu says the brand\u2019s intention is to make cleaning more of a joyous act of self care through scent. <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Mental well-being through fragrance will be a theme in forthcoming product launches, too. According to <a href=\"https:\/\/nettenyc.com\/pages\/about\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/nettenyc.com\/pages\/about\">Carol Han Pyle<\/a>, founder of the sustainable candle company <a href=\"https:\/\/nettenyc.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/nettenyc.com\/\">Nette<\/a>, several of the brand\u2019s soon-to-be-announced 2024 launches \u201cwill be scientifically backed to have an effect on human emotion, like boosting feelings of joy or confidence or relaxation.\u201d Similarly, <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMS-1135799%26url%3Dhttps%253A%252F%252Fpura.com%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/pura.com\/\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMS-1135799&amp;url=https%3A%2F%2Fpura.com%2F\">Pura<\/a>, a fragrance brand originally founded in 2014 that sells a wall plug-in diffuser you can control with your smartphone, says it plans to release a new wellness-focused scent line that\u2019s specifically formulated to elevate the user\u2019s mood. \u201cWe&#8217;re making fragrances that scientifically improve your well-being and your mental health, so we\u2019re really excited for that launch soon,\u201d teases Pura\u2019s personal relations and brand manager <a href=\"https:\/\/www.linkedin.com\/in\/gabby-weber-5a3681140\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/gabby-weber-5a3681140\">Gabby Wahlin<\/a>.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> <a href=\"https:\/\/www.wellandgood.com\/scent-sound\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/scent-sound\/\">Scent and sound<\/a> can transport you to a different world, and apart from self care, escapism through scent continues to be a common thread among home fragrance brands. \u201cYou know, a fragrance is a pretty simple way to make you feel like you&#8217;re in a different environment. It&#8217;s a pretty cheap way to take a vacation,\u201d says Dr. Dalton. <\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Luxury lifestyle and travel brand <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMS-1135799%26url%3Dhttps%253A%252F%252Fwww.assouline.com%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.assouline.com\/\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMS-1135799&amp;url=https%3A%2F%2Fwww.assouline.com%2F\">Assouline<\/a> launched a nine-product Travel from Home collection in May, including scents inspired by Ibiza, Mykonos, and Tulum. In October, Homedics launched <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMS-1135799%26url%3Dhttps%253A%252F%252Fwww.homedics.com%252Fserenescent&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.homedics.com\/serenescent\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMS-1135799&amp;url=https%3A%2F%2Fwww.homedics.com%2Fserenescent\">SereneScent<\/a>, a diffuser fragrance oil line that \u201cis designed to transport consumers on a sensory journey to luxury destinations worldwide,\u201d says Daniel Kaufman, head of corporate strategy at Homedics&#8217; parent company FKA Brands. The line\u2019s first collection of fragrance oils, named Getaway, features aromas inspired by some of the most popular travel destinations in the world, including scents like Tokyo Tea, Amalfi Bliss, and Maldives Escape.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> This theme of scent transportation inspired actor and entrepreneur Hilary Duff\u2019s initial launch of home scents for her fragrance plug-in device brand <a href=\"https:\/\/below60.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/below60.com\/\">Below 60\u00b0<\/a>, which launched in November. Duff, chief brand director of the company, says one of the brand\u2019s three initial scents\u2014named <a href=\"https:\/\/below60.com\/products\/vanilla-buys-a-timeshare-in-paradise?selling_plan=4932960542&amp;variant=44902558171422\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/below60.com\/products\/vanilla-buys-a-timeshare-in-paradise?selling_plan=4932960542&amp;variant=44902558171422\">Vanilla Buys a Timeshare in Paradise<\/a>\u2014aims to be transportive to a relaxing, tropical island getaway reminiscent of the annual Hawaii trips she used to take with her son, Luca Cruz. \u201c[The scent] holds a lot of memories,\u201d says Duff.<\/p>\n<div class=\"block-medium font-serif py-5 w-full flex flex-col mt-[40px] md:mt-[56px] md-[24px] md:mb-[40px] justify-center items-center\" data-type=\"acf\/premium-article-image-quote\">\n<div class=\"flex flex-col w-full mx-auto justify-center ml:items-center\">\n<div class=\"ml:w-full gap-[18px] mb-[9px] flex flex-col ml:flex-row-reverse ml:-mx-[8px] xl:-mx-[9px]\">\n<div class=\"w-full ml:w-1\/2 text-center\">\n<div class=\"flex justify-center items-center h-full px-[23px] md:px-[73px] ml:px-[24px] py-[30px] min-h-[400px]\" style=\"background-color:#2d5de0;color:var(--article-accent-color-2-text)\">\n<blockquote class=\"wp-block-wg-quote block-thin flex flex-col relative mx-0 mb-0 p-0 !mt-[30px]\"><p><span class=\"text-quote !text-[95px] absolute top-[-10px] ml:top-[-30px] left-0 right-0 mx-auto\">\u201c<\/span><\/p>\n<p class=\"quote-quote text-center text-quote\">We&#8217;re making fragrances that scientifically improve your well-being and your mental health.<\/p>\n<p><cite class=\"quote-credit text-center text-big italic opacity-60\"> Gabby Wahlin, personal relations and brand manager, Pura<\/cite><\/p><\/blockquote><\/div>\n<\/p><\/div>\n<div class=\"w-full ml:w-1\/2\">\n<figure class=\"w-full h-full m-0 max-h-[600x]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"height: 100%\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_HomeScents_Image__Pura_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_HomeScents_Image__Pura_1018x1274_true_75.webp 1018w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_HomeScents_Image__Pura_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_HomeScents_Image__Pura_1018x1274_true_75.webp 1018w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_HomeScents_Image__Pura_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_HomeScents_Image__Pura_1018x1274_true_75.webp 1018w,\" srcset=\"\" sizes=\" (max-width:640px) 848px,  (max-width:768px) 848px,  848px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div>\n<\/figure><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Some brands have also begun exploring the relationship between<em> identity <\/em>and smell. The idea of a <a href=\"https:\/\/www.wellandgood.com\/new-signature-scents\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/new-signature-scents\/\">signature scent<\/a> is hardly new; but translating our individual personalities to the <a href=\"https:\/\/www.wellandgood.com\/signature-home-scent-enneagram-caldrea\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/signature-home-scent-enneagram-caldrea\/\">scent of our home<\/a> is quite novel. <a href=\"https:\/\/www.linkedin.com\/in\/lindsaydroz\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/lindsaydroz\/\">Lindsay Droz<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/kristilord\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/kristilord\/\">Kristi Lord<\/a> launched home-care brand <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSBT-1135799%26url%3Dhttps%253A%252F%252Flavantcollective.com%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/lavantcollective.com\/\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSBT-1135799&amp;url=https%3A%2F%2Flavantcollective.com%2F\">L\u2019Avant Collective<\/a> in December 2020 with the intention to put forth light, multi-dimensional signature home scents that wouldn&#8217;t clash with personal perfumes<strong>.<\/strong> Since its launch, sales for L\u2019Avant Collective have doubled year-over-year, positioning the company to surpass the <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/cleaning-services-market-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/cleaning-services-market-report\">home cleaning industry standard<\/a> compound annual growth rate of 6.6 percent this year. Both Lord and Droz anticipate sustained growth into and beyond 2024 as the company prepares for new brand collaborations and laundry product launches next year.<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> <em>How<\/em> we\u2019ll enjoy home scents is evolving, too, thanks to recent technology innovations of diffusers and plug-ins. In September, home fragrance company <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMS-1135799%26url%3Dhttps%253A%252F%252Faroma360.com%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/aroma360.com\/\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMS-1135799&amp;url=https%3A%2F%2Faroma360.com%2F\">Aroma360<\/a> launched its <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMS-1135799%26url%3Dhttps%253A%252F%252Faroma360.com%252Fproducts%252Fwireless-pro&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/aroma360.com\/products\/wireless-pro\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMS-1135799&amp;url=https%3A%2F%2Faroma360.com%2Fproducts%2Fwireless-pro\">Wireless Pro scent diffuser<\/a>, which uses cold air diffusion instead of heat or water to distribute scent at up to 600 square feet. (The company is currently seeking a patent for its new technology.) Meanwhile, Pura launched the latest version of its app-enabled and controlled <a href=\"https:\/\/www.wellandgood.com\/pura-smart-fragrance-diffuser\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/pura-smart-fragrance-diffuser\/\">smart fragrance diffuser<\/a> (the Pura 4) in August, adding on an \u201cadaptive fusion\u201d feature that adjusts fragrance distribution based on room temperature as well as existing user temperatures to ensure scents last longer. \u201cIt&#8217;s been very important from the beginning to have something that is moving fragrance forward, especially because we are a smart technology company,\u201d shares Wahlin.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Similarly, Homedic\u2019s new SereneScent fragrance diffusers are setting new standards for fragrance delivery and lifespan. \u201cThis diffuser is equipped with technology to deliver a waterless, long-lasting, evenly distributed aroma with no residue, dispersing fragrance for up to 30 days without replenishing the fragrance oil,\u201d says Kaufman, who explains that the device uses filtered air rather than water or heat, to move with a space\u2019s natural airflow.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> In 2024, transportive and bespoke home fragrance is projected to continue wafting widely, with new scent ideations and fragrance delivery methods hitting the market. As more home-care brands experiment with scent profiles and play with the emotive power of fragrance, we\u2019ll no longer have to hypothetically stop and smell the roses\u2014or whatever else makes you feel exactly how you want. We\u2019ve got a candle (or two, or three) for that.\u00a0<\/p>\n<div class=\"premium-article-product-list block-full flex flex-col w-full mt-[24px] md:mt-[66px] mb-[40px] md:mb-[80px] gap-[30px]\" data-section-title=\"shop-home-fragrance\" data-module-init=\"acf\/premium-article-product-list\" data-module-immediate=\"\">\n<div data-slideshow=\"\" class=\"relative\">\n<div class=\"w-[300px] mx-[20px]\" data-product-position=\"0\" data-product=\"{\" name=\"\" everyday=\"\" laundry=\"\" detergent=\"\" calm=\"\" now=\"\">\n<div class=\"h-[300px] w-[300px] mb-[12px]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 100%;\"> <picture><source data-srcset=\"\" srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Everyday-Laundry-Detergent-Calm_217x217_true_75.webp 217w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Everyday-Laundry-Detergent-Calm_260x260_true_75.webp 260w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Everyday-Laundry-Detergent-Calm_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Everyday-Laundry-Detergent-Calm_360x360_true_75.webp 360w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Everyday-Laundry-Detergent-Calm_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Everyday-Laundry-Detergent-Calm_360x360_true_75.webp 360w,\" sizes=\" (max-width:640px) 217px,  (max-width:768px) 300px,  300px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 !absolute\" alt=\"Everyday Laundry Detergent Calm\" fetchpriority=\"auto\"\/> <\/picture> <\/div>\n<\/p><\/div>\n<p> Safely Everyday Laundry Detergent Calm &#8211; $15 <\/p>\n<p>  <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSBT-1135799%26url%3Dhttps%253A%252F%252Fgetsafely.com%252Fproducts%252Feveryday-laundry-detergent-calm&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" class=\"no-underline text-link colored-button border border-solid mt-[16px] enabled \" style=\"--colored-button-background-color:var(--article-accent-color-1);--colored-button-text-color:var(--article-accent-color-1-text)\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow noopener\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/getsafely.com\/products\/everyday-laundry-detergent-calm\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSBT-1135799&amp;url=https%3A%2F%2Fgetsafely.com%2Fproducts%2Feveryday-laundry-detergent-calm\"> <span class=\"colored-button__text\"> Shop Now <\/span> <\/a> <\/div>\n<div class=\"w-[300px] mx-[20px]\" data-product-position=\"2\" data-product=\"{\" name=\"\" balsam=\"\" cedar=\"\" candle=\"\" trio=\"\" gift=\"\" set=\"\" now=\"\">\n<div class=\"h-[300px] w-[300px] mb-[12px]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 100%;\"> <picture><source data-srcset=\"\" srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Balsam-and-Cedar-Trio-Set-from-Illume_217x217_true_75.webp 217w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Balsam-and-Cedar-Trio-Set-from-Illume_260x260_true_75.webp 260w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Balsam-and-Cedar-Trio-Set-from-Illume_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Balsam-and-Cedar-Trio-Set-from-Illume_360x360_true_75.webp 360w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Balsam-and-Cedar-Trio-Set-from-Illume_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Balsam-and-Cedar-Trio-Set-from-Illume_360x360_true_75.webp 360w,\" sizes=\" (max-width:640px) 217px,  (max-width:768px) 300px,  300px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 !absolute\" alt=\"Balsam &amp; Cedar Candle Trio Gift Set\" fetchpriority=\"auto\"\/> <\/picture> <\/div>\n<\/p><\/div>\n<p> Illume Balsam &amp; Cedar Candle Trio Gift Set &#8211; $42 <\/p>\n<p>  <a href=\"https:\/\/illumecandles.com\/collections\/under-70\/products\/balsam-cedar-candle-trio-gift-set?variant=42709839020207\" target=\"_blank\" class=\"no-underline text-link colored-button border border-solid mt-[16px] enabled \" style=\"--colored-button-background-color:var(--article-accent-color-1);--colored-button-text-color:var(--article-accent-color-1-text)\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow noopener\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/illumecandles.com\/collections\/under-70\/products\/balsam-cedar-candle-trio-gift-set?variant=42709839020207\"> <span class=\"colored-button__text\"> Shop Now <\/span> <\/a> <\/div>\n<div class=\"w-[300px] mx-[20px]\" data-product-position=\"3\" data-product=\"{\" name=\"\" collective=\"\" the=\"\" high=\"\" performing=\"\" dish=\"\" hand=\"\" soap=\"\" duo=\"\" now=\"\">\n<div class=\"h-[300px] w-[300px] mb-[12px]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 100%;\"> <picture><source data-srcset=\"\" srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_-Dish-and-Hand-Soap-Duo_217x217_true_75.webp 217w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_-Dish-and-Hand-Soap-Duo_260x260_true_75.webp 260w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_-Dish-and-Hand-Soap-Duo_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_-Dish-and-Hand-Soap-Duo_360x360_true_75.webp 360w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_-Dish-and-Hand-Soap-Duo_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_-Dish-and-Hand-Soap-Duo_360x360_true_75.webp 360w,\" sizes=\" (max-width:640px) 217px,  (max-width:768px) 300px,  300px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 !absolute\" alt=\"The High Performing Dish &amp; Hand Soap Duo\" fetchpriority=\"auto\"\/> <\/picture> <\/div>\n<\/p><\/div>\n<p> L&#8217;AVANT Collective The High Performing Dish &amp; Hand Soap Duo &#8211; $58 <\/p>\n<p>  <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSBT-1135799%26url%3Dhttps%253A%252F%252Flavantcollective.com%252Fproducts%252Fthe-high-performing-dish-hand-soap-duo-blushed-bergamot&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" class=\"no-underline text-link colored-button border border-solid mt-[16px] enabled \" style=\"--colored-button-background-color:var(--article-accent-color-1);--colored-button-text-color:var(--article-accent-color-1-text)\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow noopener\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/lavantcollective.com\/products\/the-high-performing-dish-hand-soap-duo-blushed-bergamot\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSBT-1135799&amp;url=https%3A%2F%2Flavantcollective.com%2Fproducts%2Fthe-high-performing-dish-hand-soap-duo-blushed-bergamot\"> <span class=\"colored-button__text\"> Shop Now <\/span> <\/a> <\/div>\n<div class=\"w-[300px] mx-[20px]\" data-product-position=\"5\" data-product=\"{\" name=\"\" serenescent=\"\" waterless=\"\" home=\"\" fragrance=\"\" diffuser=\"\" now=\"\">\n<div class=\"h-[300px] w-[300px] mb-[12px]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 100%;\"> <picture><source data-srcset=\"\" srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Homedics\u00ae-SereneScent\u2122-Waterless-Home-Fragrance-Diffuse_217x217_true_75.webp 217w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Homedics\u00ae-SereneScent\u2122-Waterless-Home-Fragrance-Diffuse_260x260_true_75.webp 260w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Homedics\u00ae-SereneScent\u2122-Waterless-Home-Fragrance-Diffuse_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Homedics\u00ae-SereneScent\u2122-Waterless-Home-Fragrance-Diffuse_360x360_true_75.webp 360w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Homedics\u00ae-SereneScent\u2122-Waterless-Home-Fragrance-Diffuse_300x300_true_75.webp 300w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/WT2024_Shoppables_Your-House-is-Going-to-Smell-Good\u2014Really-Good-_Homedics\u00ae-SereneScent\u2122-Waterless-Home-Fragrance-Diffuse_360x360_true_75.webp 360w,\" sizes=\" (max-width:640px) 217px,  (max-width:768px) 300px,  300px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 !absolute\" alt=\"Homedics\u00ae SereneScent\u2122 Waterless Home Fragrance Diffuser\" fetchpriority=\"auto\"\/> <\/picture> <\/div>\n<\/p><\/div>\n<p> Homedics SereneScent Waterless Home Fragrance Diffuser &#8211; $150 <\/p>\n<p>  <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSBT-1135799%26url%3Dhttps%253A%252F%252Fwww.homedics.com%252Fhomedics-serenescent-waterless-home-fragrance-diffuser%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fsmart-home-fragrance-market%2F&amp;event_type=click\" target=\"_blank\" class=\"no-underline text-link colored-button border border-solid mt-[16px] enabled \" style=\"--colored-button-background-color:var(--article-accent-color-1);--colored-button-text-color:var(--article-accent-color-1-text)\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow noopener\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.homedics.com\/homedics-serenescent-waterless-home-fragrance-diffuser\/\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMSBT-1135799&amp;url=https%3A%2F%2Fwww.homedics.com%2Fhomedics-serenescent-waterless-home-fragrance-diffuser%2F\"> <span class=\"colored-button__text\"> Shop Now <\/span> <\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"block-thin post-citations mt-[40px] mb-[30px]\" data-module-init=\"main-2020\/post-citations\" data-module-immediate=\"true\">\n<hr class=\"!border-seafoam-dark mb-[24px]\"\/>\n<div class=\"post-citations-content flex flex-col gap-[24px]\">\n<p>Well+Good articles reference scientific, reliable, recent, robust studies to back up the information we share. You can trust us along your wellness journey.<\/p>\n<div>\n<ol class=\"!ml-[18px] !mt-0\">\n<li>\n              Sowndhararajan, Kandhasamy, and Songmun Kim. \u201cInfluence of Fragrances on Human Psychophysiological Activity: With Special Reference to Human Electroencephalographic Response.\u201d\u00a0<i>Scientia pharmaceutica<\/i>\u00a0vol. 84,4 724-751. 29 Nov. 2016, doi:10.3390\/scipharm84040724            <\/li>\n<\/ol><\/div>\n<\/p><\/div>\n<hr class=\"!border-seafoam-dark mt-[24px]\"\/>\n  <\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1675549\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Share on facebook Share on twitter Share on pinterest Share on email In 2024, the crisp and uplifting aroma of walking into a luxury hotel won\u2019t just be reserved for vacation, nor will the peaceful scent of a spa be reserved for a self-care special occasion. That\u2019s because the home fragrance market is entering its &hellip;<\/p>\n","protected":false},"author":3,"featured_media":9271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/9270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9270"}],"version-history":[{"count":0,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/9270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/media\/9271"}],"wp:attachment":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}