{"id":9268,"date":"2023-12-05T17:42:26","date_gmt":"2023-12-05T10:42:26","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=9268"},"modified":"2023-12-05T17:42:26","modified_gmt":"2023-12-05T10:42:26","slug":"wellness-minded-food-brands-in-2024-will-spark-joy","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=9268","title":{"rendered":"Wellness-Minded Food Brands in 2024 Will Spark Joy"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<aside class=\"post-share hidden md:flex justify-center relative bg-transparent text-justify bottom-0 md:bottom-auto left-[20px] right-0 md:right-auto z-10\" data-module-init=\"post-share\">\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.wellandgood.com%2Fwellness-minded-food-brands%2F\" data-vars-event=\"Facebook\" data-vars-info=\"\/wellness-minded-food-brands\/\" rel=\"noopener\"><br \/>\n      <span class=\"text-sm sm:text-base icon-facebook\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on facebook<\/spann><br \/>\n    <\/a><br \/>\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" target=\"_blank\" href=\"https:\/\/twitter.com\/share?text=Eating%20for%20Wellness%20Will%20Be%20a%20Lot%20Simpler%E2%80%94And%20More%20Celebratory%E2%80%94In%202024%20via%20%40iamwellandgood&amp;url=https%3A%2F%2Fwww.wellandgood.com%2Fwellness-minded-food-brands%2F\" data-vars-event=\"Twitter\" data-vars-info=\"\/wellness-minded-food-brands\/\" rel=\"noopener\"><br \/>\n      <span class=\"text-sm sm:text-base icon-twitter\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on twitter<\/spann><br \/>\n    <\/a><br \/>\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Fwww.wellandgood.com%2Fwellness-minded-food-brands%2F&amp;description=Eating%20for%20Wellness%20Will%20Be%20a%20Lot%20Simpler%E2%80%94And%20More%20Celebratory%E2%80%94In%202024&amp;media=https%3A%2F%2Fwww.wellandgood.com%2Fwp-content%2Fuploads%2F2023%2F12%2FTrends2024_JoyfulFoods__Inset-533x400.jpg\" data-vars-event=\"Pinterest\" data-vars-info=\"\/wellness-minded-food-brands\/\" rel=\"noopener\"><br \/>\n      <span class=\"text-sm sm:text-base icon-pinterest-p\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on pinterest<\/spann><br \/>\n    <\/a><br \/>\n      <a class=\"post-share__button inline-block mx-[4px] py-[11px] text-center text-gray no-underline leading-4 border-0\" href=\"mailto:?subject=Eating%20for%20Wellness%20Will%20Be%20a%20Lot%20Simpler%E2%80%94And%20More%20Celebratory%E2%80%94In%202024&amp;body=Comfort%20%2B%20joy%20%3D%20a%20recipe%20for%20success%20for%20food%20brands%20everywhere.%20https%3A%2F%2Fwww.wellandgood.com%2Fwellness-minded-food-brands%2F\" data-vars-event=\"Email\" data-vars-info=\"\/wellness-minded-food-brands\/\"><br \/>\n      <span class=\"text-sm sm:text-base icon-paper-plane\"\/><br \/>\n      <spann class=\"visually-hidden\">Share on email<\/spann><br \/>\n    <\/a><br \/>\n  <\/aside>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> The definition of \u201chealthy eating\u201d has long been highly subjective, as its answer depends on whom you ask. Many iterations, though, have been prescriptive, narrow, exclusive, and sometimes even culturally offensive. But moving into 2024, healthy food brands are prioritizing a more open-minded and joyful approach to eating\u2014without any need to measure macronutrients or buy super-niche and expensive ingredients. Rather, what\u2019s set to take over our plates is food that centers simplicity, comfort, and legitimate function above all else.<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> This approach to healthy eating from wellness-minded food brands is notably meeting consumers where they are, and taking into account what they\u2019re prioritizing. According to youth intelligence research firm YPulse, <a href=\"https:\/\/www.ypulse.com\/article\/2022\/09\/13\/how-gen-z-and-millennials-are-redefining-wellness\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.ypulse.com\/article\/2022\/09\/13\/how-gen-z-and-millennials-are-redefining-wellness\/\">nearly 80 percent<\/a> of Americans between ages 13 and 39 believe that wellness can be \u201canything that makes you feel good.\u201d Ninety percent agree that <a href=\"https:\/\/www.wellandgood.com\/fda-definition-of-healthy\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/fda-definition-of-healthy\/\">wellness looks different for everyone<\/a>, and that it\u2019s ever-changing. Building on the <a href=\"https:\/\/www.wellandgood.com\/fitness-wellness-trends\/food\/vegan-nostalgia-food\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/fitness-wellness-trends\/food\/vegan-nostalgia-food\/\">recent rise of \u201cnostalgia foods\u201d<\/a> that center joy and comfort, brands are now realizing comfort and joy can come with simple, nutritious ingredients.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> \u201cWe understand that today&#8217;s consumers are highly conscious of what they put into their bodies, seeking transparent, <a href=\"https:\/\/www.wellandgood.com\/nutrient-dense-processed-foods\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/nutrient-dense-processed-foods\/\">nutrient-dense products<\/a> that also make a positive impact on the world\u2014and we are happy to meet them where they are,\u201d says <a href=\"https:\/\/goodculture.com\/founder-story\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/goodculture.com\/founder-story\/\">Jesse Merrill<\/a>, co-founder and CEO of <a href=\"https:\/\/goodculture.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/goodculture.com\/\">Good Culture<\/a>, a cottage cheese company that launched in 2014. \u201cOur thesis from day one was to reimagine a stagnant category with responsibly-sourced and delicious products that focus on basic, nutritious ingredients.\u201d Good Culture conveys feelings of comfort and joyful nourishment through pared-back-but-poppy packaging that calls attention to the fact that cottage cheese has 14 grams of protein per serving, no added sugar, and gut-promoting cultures. <em>We make good a little better<\/em> is the leading line on the brand\u2019s website. Despite offering similar <a href=\"https:\/\/www.wellandgood.com\/best-cottage-cheese-brands\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/best-cottage-cheese-brands\/\">nutritional benefits to other long-standing competitors<\/a>, Good Culture\u2019s fresh look and to-the-point nutrition callouts in its branding leaves no one wondering whether the product is good for you.\u00a0<\/p>\n<div class=\"block-medium font-serif py-5 w-full flex flex-col mt-[40px] md:mt-[56px] md-[24px] md:mb-[40px] justify-center items-center\" data-type=\"acf\/premium-article-image-quote\">\n<div class=\"flex flex-col w-full mx-auto justify-center ml:items-center\">\n<div class=\"ml:w-full gap-[18px] mb-[9px] flex flex-col ml:flex-row-reverse ml:-mx-[8px] xl:-mx-[9px]\">\n<div class=\"w-full ml:w-1\/2 text-center\">\n<div class=\"flex justify-center items-center h-full px-[23px] md:px-[73px] ml:px-[24px] py-[30px] min-h-[400px]\" style=\"background-color:#2d5de0;color:var(--article-accent-color-2-text)\">\n<blockquote class=\"wp-block-wg-quote block-thin flex flex-col relative mx-0 mb-0 p-0 !mt-[30px]\"><p><span class=\"text-quote !text-[95px] absolute top-[-10px] ml:top-[-30px] left-0 right-0 mx-auto\">\u201c<\/span><\/p>\n<p class=\"quote-quote text-center text-quote\">Today&#8217;s consumers are highly conscious of what they put into their bodies, seeking transparent, nutrient-dense products that also make a positive impact on the world.<\/p>\n<p><cite class=\"quote-credit text-center text-big italic opacity-60\">Jesse Merrill, co-founder and CEO of Good Culture<\/cite><\/p><\/blockquote><\/div>\n<\/p><\/div>\n<div class=\"w-full ml:w-1\/2\">\n<figure class=\"w-full h-full m-0 max-h-[600x]\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"height: 100%\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__cottagecheese_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__cottagecheese_1018x1274_true_75.webp 1018w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__cottagecheese_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__cottagecheese_1018x1274_true_75.webp 1018w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__cottagecheese_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__cottagecheese_1018x1274_true_75.webp 1018w,\" srcset=\"\" sizes=\" (max-width:640px) 848px,  (max-width:768px) 848px,  848px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div>\n<\/figure><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> \u201cThe branding is not about aesthetics; it symbolizes our team\u2019s dedication to transparency, quality, and sustainability,\u201d says Merrill. And it\u2019s working: The company\u2019s sales spiked 81 percent year-over-year (YoY) in 2023 and increased by 111 percent at Whole Foods in the month of October alone. \u201cAs such, Good Culture has been at the forefront of this pivotal shift toward embracing simple, nourishing comfort foods like cottage cheese for years,\u201d he says. In 2024, Merrill hints that while we can expect more fun flavor drops and additions to its lactose-free lines, Good Culture\u2019s product development team will remain focused on the quality of its key item: frills-free, nutrient-rich cottage cheese that tastes delicious.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> The functional comfort foods boom (\u201c<a href=\"https:\/\/www.eatright.org\/health\/wellness\/healthful-habits\/functional-foods\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.eatright.org\/health\/wellness\/healthful-habits\/functional-foods\">functional foods<\/a>\u201d here referring to those that offer health benefits beyond basic nutrition) is growing whey, erm, <em>way<\/em> beyond the confines of cottage cheese. Take the breakfast foods category, where newer players are focused on offering products that contain more <a href=\"https:\/\/www.wellandgood.com\/benefits-plant-based-diet\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/benefits-plant-based-diet\/\">plant-based protein<\/a>, less added sugar, and fewer ingredients overall compared to a number of popular name-brand cereals\u2014and it\u2019s working. Purely Elizabeth, which <a href=\"https:\/\/www.prnewswire.com\/news-releases\/purely-elizabeth-closes-50m-series-b-funding-round-led-by-semcap-food--nutrition-301471509.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.prnewswire.com\/news-releases\/purely-elizabeth-closes-50m-series-b-funding-round-led-by-semcap-food--nutrition-301471509.html\">earned $50 million in funding<\/a> in 2022, expanded beyond no-frills granola into oatmeal, cereal, and value-sized packaging options (including granola made with Regenerative Organic Certified coconut sugar and coconut oil). In October, high-protein cereal brand Magic Spoon\u2014known for its bright, bold, \u201890s-nodding branding\u2014<a href=\"https:\/\/www.foodbusinessnews.net\/articles\/24779-magic-spoon-launches-grain-free-take-on-crispy-rice-treats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.foodbusinessnews.net\/articles\/24779-magic-spoon-launches-grain-free-take-on-crispy-rice-treats\">launched a line<\/a> of nutrient-rich, low-sugar, grain-free \u201ccrispy rice treats\u201d after raising $85 million and launching in over 6,500 retail stores last February. Oats Overnight and MUSH, two grab-and-go porridge brands, each <a href=\"https:\/\/www.finsmes.com\/2023\/03\/oats-overnight-raises-20m-in-funding.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.finsmes.com\/2023\/03\/oats-overnight-raises-20m-in-funding.html\">raised more than $20 million<\/a> for their protein-packed overnight oats <a href=\"https:\/\/tracxn.com\/d\/companies\/mush\/__5GFKQ62SD7uhtQLPTLmKaKJIX-2SFEivBcOUYySld3g\/funding-and-investors\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/tracxn.com\/d\/companies\/mush\/__5GFKQ62SD7uhtQLPTLmKaKJIX-2SFEivBcOUYySld3g\/funding-and-investors\">last year<\/a>.<\/p>\n<div class=\"block-full mt-[80px] mb-[80px]\">\n<div class=\"acf-video text-left relative\">\n<figure class=\"w-full h-full m-0\">\n<div class=\"image-2021 overflow-hidden h-0 relative !h-full\" style=\"padding-bottom: 75.5078125%;\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/joyfulfoods_fullbleed-scaled_2560x1933_true_75.webp 2560w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/joyfulfoods_fullbleed-scaled_3072x2320_true_75.webp 3072w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/joyfulfoods_fullbleed-scaled_2560x1933_true_75.webp 2560w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/joyfulfoods_fullbleed-scaled_3072x2320_true_75.webp 3072w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/joyfulfoods_fullbleed-scaled_2560x1933_true_75.webp 2560w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/joyfulfoods_fullbleed-scaled_3072x2320_true_75.webp 3072w,\" srcset=\"\" sizes=\" (max-width:640px) 2560px,  (max-width:768px) 2560px,  2560px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy !absolute\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div><figcaption class=\"text-gray-light text-[13px] leading-[20px] text-center\"> <\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> In addition to prioritizing nutrition and branding, functional-food companies are also centering simple, classic pleasures: In January 2024, Purely Elizabeth will launch two new cereal flavors\u2014Cinnamon Raisin Almond and Chocolate Almond\u2014at Whole Foods and online. The brand will also kick off 2024 with a new line of \u201ccookie\u201d granolas, available in chocolate chip, oatmeal raisin, and double chocolate. \u201cThe new recipe marries gluten-free oats with ingredients like almond butter and coconut sugar for a snackable granola cluster that has the flavor and crispy texture of a delicious cookie,\u201d says <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMS-1135787%26url%3Dhttps%253A%252F%252Fpurelyelizabeth.com%252Fblogs%252Fpurely-elizabeth%252F10-year-anniversary-q-a-with-elizabeth-stein&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fwellness-minded-food-brands%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/purelyelizabeth.com\/blogs\/purely-elizabeth\/10-year-anniversary-q-a-with-elizabeth-stein\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMS-1135787&amp;url=https%3A%2F%2Fpurelyelizabeth.com%2Fblogs%2Fpurely-elizabeth%2F10-year-anniversary-q-a-with-elizabeth-stein\">Elizabeth Stein<\/a>, founder and CEO, \u201conly it\u2019s made from 100 percent whole grains, and contains just 6 grams of sugar plus protein and fiber.\u201d<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> \u201cMarket insights and our own qualitative research shows that consumers are increasingly looking to health-minded food companies for \u2018me moments\u2019; any chance to take a breath, relax, and truly enjoy a satisfying, delicious snack that also delivers essential nutrients,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/niel-sandfort-8186226\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/niel-sandfort-8186226\">Niel Sandfort<\/a>, chief innovation officer at dairy brand Chobani. Sandfort says Chobani is launching its newest innovation, Chobani Creations, next quarter at retailers nationwide\u2014directly inspired by this data. \u201cEach [yogurt] cup is made of rich, creamy whole milk Greek yogurt with layers of irresistible, nostalgic flavors on the bottom, like Mocha Tiramisu and Bananas Foster. They\u2019re made with all-natural ingredients and serve as an excellent source of protein, too,\u201d he says.<\/p>\n<div class=\"block-wide min-h-[400px] py-5 w-full flex flex-col justify-center items-center text-gray font-serif mt-[58px] mb-[40px]\" data-type=\"acf\/premium-article-media-text\">\n<div class=\"flex flex-col md:flex-row justify-center md:items-center w-full gap-[18px] md:gap-[37px] lg:gap-[48px] xl:gap-[54px]\">\n<figure class=\"w-full md:w-1\/2 m-0\">\n<div class=\"image-2021 overflow-hidden h-0 relative\" style=\"padding-bottom: 121.55963302752%;\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__yogurtoats_872x1060_true_75.webp 872w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__yogurtoats_1046x1272_true_75.webp 1046w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__yogurtoats_872x1060_true_75.webp 872w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__yogurtoats_1046x1272_true_75.webp 1046w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__yogurtoats_872x1060_true_75.webp 872w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__yogurtoats_1046x1272_true_75.webp 1046w,\" srcset=\"\" sizes=\" (max-width:640px) 872px,  (max-width:768px) 872px,  872px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy !absolute\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div><figcaption class=\"text-left text-gray-light text-[13px] leading-[20px] mt-[10px]\"> <\/figcaption><\/figure>\n<div class=\"flex-1 w-full md:w-1\/2\">\n<h3 class=\"text-h3\"> Market insights and our own qualitative research shows that consumers are increasingly looking to health-minded food companies for \u2018me moments\u2019; any chance to take a breath, relax, and truly enjoy a satisfying, delicious snack that also delivers essential nutrients. <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Indeed, centering pleasure and joy is a winning approach for food in 2024, according to industry experts. Research conducted by marketing and consulting firm Ketchum in August projects that young consumers will be prioritizing food products that help them feel \u201chappy, relaxed, healthy, and confident\u201d above all else in 2024, says <a href=\"https:\/\/www.linkedin.com\/in\/melissakinch\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/melissakinch\">Melissa Kinch<\/a>, president of Ketchum&#8217;s Food Consultancy. And for extra edge, brands must be willing to be vulnerable and ask for feedback in order to foster trust.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Granola brand <a href=\"https:\/\/tomsperfect10.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/tomsperfect10.com\/\">Tom\u2019s Perfect 10<\/a> is a company that works to foster feelings of community, convey pleasure in healthy basics, and involve its loyal fanbase in its product development process\u2014all of which have been pivotal to its success. <a href=\"https:\/\/tomsperfect10.com\/blogs\/press\/meet-tom-s-perfect-10-the-granola-of-your-dreams\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/tomsperfect10.com\/blogs\/press\/meet-tom-s-perfect-10-the-granola-of-your-dreams\">Tom Bannister<\/a>, CEO of Tom\u2019s Perfect 10 and freelance creative director, launched the brand in 2020 during the pandemic when he found himself spending hours baking granola at home with his three kids and wife, <a href=\"https:\/\/www.instagram.com\/evachen212\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.instagram.com\/evachen212\/\">Eva Chen<\/a>, the director of fashion partnerships at Instagram. Honing their granola recipe was a source of comfort and joy for his family during a dark time, Bannister says\u2014a testament to the powerful ways that food and flavor connect us.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> In launching his brand, Bannister infused community engagement and feedback into the business model. He started by polling his and Chen\u2019s shared social media following (of over 2 million) for ideas about flavor and granola ingredients on Instagram ahead of packaging or selling any professionally. By launch in October of 2020, Tom\u2019s Perfect 10 granola had a waitlist of over 17,000 people excited about a product they\u2019d never even tried\u2014showing how willing consumers are to invest in food brands to which they feel a connection.Today, in addition to two core flavors (<a href=\"https:\/\/tomsperfect10.com\/collections\/all\/products\/ginger-zing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/tomsperfect10.com\/collections\/all\/products\/ginger-zing\">Ginger Zing<\/a> and <a href=\"https:\/\/tomsperfect10.com\/collections\/all\/products\/classic-subscription\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/tomsperfect10.com\/collections\/all\/products\/classic-subscription\">Classic<\/a>), Tom\u2019s Perfect 10 offers one highly coveted, small-batch flavor drop a month. Lucky buyers of the limited-edition granola bags (don\u2019t miss <a href=\"https:\/\/www.instagram.com\/p\/CzbmI0UMZjT\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.instagram.com\/p\/CzbmI0UMZjT\/\">December\u2019s tiramisu<\/a>: made with ladyfingers, chocolate, cappuccino chips and \u201cdulcet notes of espresso and rum\u201d) are also sent a scorecard to rate the flavor out of 10 across six categories, like taste and creativity. Once monthly flavors sell out, they\u2019re gone forever, but those that earn a perfect 10 rating become permanent fixtures. To date, Tom\u2019s Perfect 10 has released 31 monthly flavors and has collaborated with brands like Uber and Tony\u2019s Chocolonely.\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> \u201cSuffice it to say, we&#8217;ve all been through a lot in the past few years,\u201d says Bannister on his inspiration to infuse community feedback into the brand\u2019s business model. \u201cWith life now put in perspective, people want to get more joy out of their culinary choices. Flavor, healthy indulgence, experiential meals, unusual pairings, and creative recipes\u2014people are looking to be surprised and delighted by their food.\u201d And while Tom\u2019s Perfect 10 leans heavily on social media to engage with customers, he\u2019s quick to point out that a picture-perfect Instagram aesthetic is not a priority. \u201cOur focus is on flavor-forward, delicious, good-for-you granola that will withstand the test of time,\u201d Bannister says.\u00a0<\/p>\n<div class=\"premium-article-quote block-thin flex flex-col relative justify-center text-center mt-[37px] mb-[30px]\" data-type=\"acf\/premium-article-quote\">\n<blockquote class=\"wp-block-wg-quote block-thin flex flex-col\">\n<p class=\"quote-quote text-quote\">\u201cWith life now put in perspective, people want to get more joy out of their culinary choices. Flavor, healthy indulgence, experiential meals, unusual pairings, and creative recipes\u2014people are looking to be surprised and delighted by their food.\u201d <\/p>\n<p><cite class=\"quote-credit block font-serif text-[19px] italic opacity-60\">Tom Bannister, CEO and founder, Tom&#8217;s Perfect 10 <\/cite><\/p><\/blockquote><\/div>\n<div class=\"block-thin mt-[30px] mb-[40px]\">\n<div class=\"acf-video text-left relative\">\n<figure class=\"w-full h-full m-0\">\n<div class=\"image-2021 overflow-hidden h-0 relative !h-full\" style=\"padding-bottom: 68.478260869565%;\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__instafoods_1104x756_true_75.webp 1104w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__instafoods_1325x907_true_75.webp 1325w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__instafoods_1104x756_true_75.webp 1104w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__instafoods_1325x907_true_75.webp 1325w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__instafoods_1104x756_true_75.webp 1104w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__instafoods_1325x907_true_75.webp 1325w,\" srcset=\"\" sizes=\" (max-width:640px) 1104px,  (max-width:768px) 1104px,  1104px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy !absolute\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div><figcaption class=\"text-gray-light text-[13px] leading-[20px] text-center\"> <\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> In 2024, expect to see other brands meet customers where they are: In need of comforting, updated basics. 30-year-old plant-based burger company Dr. Praeger\u2019s is a *prime* example. In October, it <a href=\"https:\/\/drpraegers.com\/our-food\/crunchy-southwestern-sweet-potato-veggie-burgers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/drpraegers.com\/our-food\/crunchy-southwestern-sweet-potato-veggie-burgers\/\">launched a line<\/a> of crunchy cauliflower and sweet potato veggie burgers specifically in response to the Plant-Based Food Association\u2019s 2023 UnMet Needs report. This study\u2014which collected data from over 60 million American households\u2014shows that the best way for the plant-based food industry to attract new customers in 2024 is to <a href=\"https:\/\/www.plantbasedfoods.org\/wp-content\/uploads\/2023\/03\/UnMet-Needs-Presentation.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.plantbasedfoods.org\/wp-content\/uploads\/2023\/03\/UnMet-Needs-Presentation.pdf\">improve the taste, texture, and nutrient-density of ingredients<\/a>. \u201cOur new line of crispy plant-based burgers is giving even more consumers what they want: a veggie-forward patty that still has that deliciously crunchy texture,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/jennabehrer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/jennabehrer\">Jenna Behrer<\/a>, head of marketing and innovation for Dr. Praeger\u2019s. She says that in 2024, the brand plans to unveil a new line of veggie fries and expand its line of mini veggie burgers, called Littles\u2014all with the goal of making products \u201cwhere tasty meets veggie.<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> Delicious flavor, combined with careful innovation and a quality-and-comfort-first ethos, are the key reasons for the continued success of A-Sha Noodles, says the company\u2019s CEO and founder, <a href=\"https:\/\/www.linkedin.com\/in\/young-chang-49207311\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/young-chang-49207311\/\">Young Chang<\/a>. Since it launched in 1977, A-Sha\u2019s business has been based on a patented 100-year-old Taiwanese hand-dried noodle recipe. One serving packs over 10 grams of <a href=\"https:\/\/www.wellandgood.com\/vegan-versus-plant-based\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/vegan-versus-plant-based\/\">plant-based protein<\/a> plus fiber thanks to the sole ingredient (aside from a pinch of salt) A-Sha uses to make its noodles: whole wheat flour. Today, unaltered recipe and all, the company continues to be known as the \u201c<a href=\"https:\/\/www.thrillist.com\/eat\/nation\/a-sha-noodles-instant-ramen-profile\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.thrillist.com\/eat\/nation\/a-sha-noodles-instant-ramen-profile\">hottest Instant ramen makers<\/a>\u201d on the market\u2014and collaborations with other trusted brands like Momofuku have helped cement that status.\u00a0<\/p>\n<div class=\"block-thin mt-[30px] mb-[40px]\">\n<div class=\"acf-video text-left relative\">\n<figure class=\"w-full h-full m-0\">\n<div class=\"image-2021 overflow-hidden h-0 relative !h-full\" style=\"padding-bottom: 125.2358490566%;\"> <picture><source data-srcset=\" https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__Noodles_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__Noodles_1018x1274_true_75.webp 1018w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__Noodles_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__Noodles_1018x1274_true_75.webp 1018w, https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__Noodles_848x1062_true_75.webp 848w,https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/12\/Trends2024_JoyfulFoods_Image__Noodles_1018x1274_true_75.webp 1018w,\" srcset=\"\" sizes=\" (max-width:640px) 848px,  (max-width:768px) 848px,  848px\"\/><img class=\"image-2021__img block left-0 top-0 object-cover w-full !h-full min-h-full inset-0 lazy !absolute\" alt=\"\" fetchpriority=\"auto\" data-module-init=\"image-2021\" data-module-immediate=\"\" data-is-vue=\"\"\/> <\/picture> <\/div><figcaption class=\"text-gray-light text-[13px] leading-[20px] text-center\"> <\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> \u201cWith our world and the information we\u2019re receiving about it changing so rapidly, we see that distinguishing what\u2019s real versus what\u2019s a gimmick is only getting trickier for consumers,\u201d says Chang. \u201cIn a culture that is increasingly interested in foods that deliver on flavor, function, and fun, we see it as our responsibility as a company to continue carrying the torch of Taiwanese cuisine to all corners of the world.\u201d A-Sha launched <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMS-1135787%26url%3Dhttps%253A%252F%252Fashadrynoodle.com%252Fproducts%252Fbt21-galaxy-noodle-box-4pack&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fwellness-minded-food-brands%2F&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/ashadrynoodle.com\/products\/bt21-galaxy-noodle-box-4pack\" data-type=\"affiliateLink\" data-aff-intermediate=\"https:\/\/go.skimresources.com?id=104860X1561639&amp;xs=1&amp;xcust=STMS-1135787&amp;url=https%3A%2F%2Fashadrynoodle.com%2Fproducts%2Fbt21-galaxy-noodle-box-4pack\">Galaxy Noodles<\/a> in partnership with BT21 (a line of kid-friendly characters created to represent the seven members of the popular South Korean boy band BTS) in July, which infuses their classic Taiwanese noodles with Sichuan spices that the packaging promises will \u201cblast you off on an adventure.\u201d\u00a0<\/p>\n<p class=\"core-paragraph block-thin text-big\" style=\"\"> What Chang says wellness-minded consumers can look forward to from A-Sha in 2024? Quality- and recipe-wise, more of the (exact, exceptional) same. But when it comes to spirited branding, cultural embrace, and fruitful partnerships, the sky\u2019s the limit. \u201cWhile we have some big cultural moments ahead and new products, our core values remain the same: transparency, innovation, taste, and sustainability first,\u201d Chang says. In 2024, wellness-minded food brands will help usher in a new paradigm for healthy eating: food as joy. And we\u2019re all for it.\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1675549\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Share on facebook Share on twitter Share on pinterest Share on email The definition of \u201chealthy eating\u201d has long been highly subjective, as its answer depends on whom you ask. Many iterations, though, have been prescriptive, narrow, exclusive, and sometimes even culturally offensive. But moving into 2024, healthy food brands are prioritizing a more open-minded &hellip;<\/p>\n","protected":false},"author":3,"featured_media":9269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Share on facebook Share on twitter Share on pinterest Share on email The definition of \u201chealthy eating\u201d has long been highly subjective, as its answer depends on whom you ask. Many iterations, though, have been prescriptive, narrow, exclusive, and sometimes even culturally offensive. 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