{"id":8360,"date":"2023-10-25T23:16:51","date_gmt":"2023-10-25T16:16:51","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=8360"},"modified":"2023-10-25T23:16:51","modified_gmt":"2023-10-25T16:16:51","slug":"dove-and-nike-partner-to-launch-body-confident-sport","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=8360","title":{"rendered":"Dove and Nike Partner To Launch Body Confident Sport"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<div class=\"drop-cap text-big text-gray\"> <span class=\"drop-cap__first text-dropcap \">T<\/span>he first few years of teenhood are straight-up torture. Between changing bodies, raging hormones, and figuring out WTF to do with a tampon, most young women (my former self included) spend a lot of their energy simply trying to navigate puberty and the drama that comes around with it. So though it may not be <em>surprising<\/em> that, according to new research done by Nike and Dove, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/dove-and-nike-team-up-to-launch-body-confident-sport-a-first-of-its-kind-online-coaching-program-to-help-build-body-confidence-in-girls-globally-301966299.html\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.prnewswire.com\/news-releases\/dove-and-nike-team-up-to-launch-body-confident-sport-a-first-of-its-kind-online-coaching-program-to-help-build-body-confidence-in-girls-globally-301966299.html\">45 percent of teenage girls<\/a> drop out of sports because of body confidence concerns\u2014twice the rate of boys the same age\u2014it <em>is<\/em> concerning.<\/div>\n<p>This statistic is problematic because 56 percent of the girls who quit say that they were &#8220;mocked, criticized, and bullied because of their body size.&#8221; And that choice has implications that can last a lifetime. According to the <a href=\"https:\/\/www.womenssportsfoundation.org\/advocacy\/benefits-sports-participation-girls-women\/\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.womenssportsfoundation.org\/advocacy\/benefits-sports-participation-girls-women\/\">Women&#8217;s Sports Foundation,<\/a> young women who participate in sports have higher confidence, lower risk of depression, and higher grades than those who do not. What&#8217;s more, the skills they learn on the field\u2014teamwork, healthy competition, losing with grace\u2014can help set them up for professional success.<\/p>\n<p>Case in point? <a href=\"https:\/\/www.ey.com\/en_us\/women-fast-forward\/how-can-winning-on-the-playing-field-prepare-you-for-success-in-the-boardroom\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.ey.com\/en_us\/women-fast-forward\/how-can-winning-on-the-playing-field-prepare-you-for-success-in-the-boardroom\">According to a 2020 study<\/a>, 94 percent of female executives played sports (over half of them did so at the collegiate level), and 74 percent of all executives believe playing sports helps women progress faster in the workplace.<\/p>\n<p>That&#8217;s all to say, we need to keep girls in the game\u2014and Dove and Nike have teamed up to do exactly that.<\/p>\n<p>The two brands have come together with the help of world-renowned experts from the<span class=\"m_918768357126874827apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/www.uwe.ac.uk\/research\/centres-and-groups\/appearance\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.uwe.ac.uk\/research\/centres-and-groups\/appearance\">Centre for Appearance Research (CAR)<\/a><span class=\"m_918768357126874827apple-converted-space\">\u00a0<\/span>and the<span class=\"m_918768357126874827apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/www.cehd.umn.edu\/tuckercenter\/\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.cehd.umn.edu\/tuckercenter\/\">Tucker Center for Research on Girls &amp; Women in Sport<\/a> to launch the \u201c<a href=\"https:\/\/www.bodyconfidentsport.com\/#link-learn\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.bodyconfidentsport.com\/#link-learn\">Body Confident Sport<\/a>\u201d coaching program, a free online platform that gives coaches the tools they need to instill confidence in their young female athletes.<\/p>\n<div class=\"related-content \" style=\"\" data-module-init=\"related-content\" data-module-immediate=\"\" v-cloak=\"\">\n<div class=\"related-content__wrapper \" v-cloak=\"\" :class=\"{'is-loaded':isLoaded}\">\n<p> <span class=\"inline pr-6 text-seafoam-dark\">Related Stories<\/span> <\/p>\n<p> <related-content class=\"related-content__links\" parent-article-permalink=\"https:\/\/www.wellandgood.com\/body-confident-sport\/\" current-title=\"45% of Girls Drop Out of Sports by Age 14\u2014Dove and Nike Are Teaming Up To Change That\" current-image=\"https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/10\/GettyImages-523536540-425x285_418x278_true_70.webp\" v-on:parsely-posts-loaded=\"onPostsLoaded\" start-date=\"2023-04-25\" tag=\"div\" inline-template=\"\" url=\"https:\/\/www.wellandgood.com\/body-confident-sport\/\" secret=\"w5ztterVB03LGZJLfXS0hf3EvQBuFFIWew9hmVQxthU\" apikey=\"wellandgood.com\" limit=\"3\"> <\/p>\n<div>\n<div class=\"related-content__card mb-[10px] sm:mb-[20px]\" :class=\"{'related-content__card--full':posts.length === 1}\" v-for=\"(post, key) in posts\"> <a v-on:click.prevent=\"trackLinkGA($event, key)\" :href=\"https:\/\/www.wellandgood.com\/body-confident-sport\/post.url\" data-url-source=\"related-content\" class=\"related-content__link\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"\"> <\/p>\n<div class=\"related-content__card--image bg-tan\" :style=\"{ backgroundImage: 'url(' + post.image_url + ')' }\"> <img :src=\"https:\/\/www.wellandgood.com\/body-confident-sport\/post.image_url\" :alt=\"post.title\"\/> <\/div>\n<p> <\/a>  <\/div>\n<\/p><\/div>\n<p> <\/related-content> <\/div>\n<\/p><\/div>\n<p>\u201cGlobally, girls face complex cultural and social barriers, and they also enter sports later and drop out of sports earlier.<span class=\"m_918768357126874827apple-converted-space\">\u00a0<\/span>Our partnership with Dove and unique focus on coaching through body confidence aims to change that,&#8221; <a href=\"https:\/\/www.linkedin.com\/in\/vanessa-garciabrito\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/vanessa-garciabrito\">Vanessa Garcia-Brito<\/a>, Nike&#8217;s chief social and community impact officer, said in a statement. &#8220;Together, we\u2019re taking action to break barriers by providing coaches with the tools to empower girls with a lifetime of confidence. By shifting the conversation from what their bodies look like to what their bodies can do\u2014so more girls can stay in sports and experience the benefits\u2014we believe we\u2019re creating the next generation of female leaders and changemakers who will move the world forward.\u201d<\/p>\n<blockquote>\n<p>&#8220;By shifting the conversation from what their bodies look like to what their bodies can do&#8230;we believe we&#8217;re creating the next generation of female leaders and changemakers.&#8221; \u2014Vanessa Garcia-Brito<\/p>\n<\/blockquote>\n<p>The program took two years to develop, and, in clinical trials with more than 1,200 girls aged 11 to 17, was scientifically proven to improve girls&#8217; self-esteem and body confidence. The result is a series of digital courses in seven languages that <a href=\"https:\/\/www.wellandgood.com\/nike-coaching-girls-guide\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/nike-coaching-girls-guide\/\">&#8220;coaches&#8221;<\/a> (which, as the website notes, includes actual coaches as well as physical education teachers, strength and conditioning trainers, athletic directors, referees, parents, and caring adults) can use to learn how to create a more positive environment for &#8220;athletes&#8221; (aka &#8220;anyone who moves their body in a way that makes them feel comfortable and confident\u2014whatever their age, gender, body type, or ability&#8221;).<\/p>\n<p>According to Nike and Dove&#8217;s research, 83 percent of girls in the US say that their coach was the reason they felt more confidence, and 61 percent say they would be interested in hearing from coaches about body confidence education. So it&#8217;s clear this focus on coaching has the power to make a real difference.<\/p>\n<p>The idea is that by teaching young women about what their bodies can <em>do<\/em> instead of what they look like, they&#8217;ll feel empowered on the field and beyond. \u201cIn sports, girls often face a tremendous amount of pressure\u2014not just around performance and abilities, but also because of unrealistic expectations around their appearances,&#8221; tennis star Venus Williams, one of the athletes tapped to be a part of the program, said in a statement. &#8220;I am excited to be working with Dove on this initiative to help nurture girls\u2019 self-belief and confidence, foster a positive environment, and shift the conversation from appearance to capability. Our shared goal is to make sports a more inclusive, welcoming space for girls everywhere.\u201d<\/p>\n<p style=\"font-weight: 400;\">I recently had the chance to see the Body Confident Sport programming in action at the Santa Monica Boys &amp; Girls Club, where a group of editors and I played basketball with pre-teen girls under the guidance of coach <a href=\"https:\/\/themartireed.com\/\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/themartireed.com\/\">Marti Reed<\/a>. We were instructed to steer clear of any language that even\u00a0touched on the athletes&#8217; appearances, and told to replace phrases like &#8220;looking good out there!&#8221; with more strength-focused language like &#8220;that was such a strong pass&#8221; and &#8220;great shot.&#8221; We played games with varying levels of competition, all of which were designed to bring small groups of us together and make us feel like a real, unstoppable team.<\/p>\n<p>Though we only got a small taste of what the initiative has to offer, it left a big impact. After the 45-minute session, a few of the girls volunteered to share how they were feeling: One said she felt &#8220;empowered, even though she didn&#8217;t make any baskets;&#8221; and two others said they were appreciative of the experience and felt confident in themselves regardless of how they performed. When the editors got together to talk about the experience, there was one shared sentiment that reigned supreme: We\u00a0wish this had been around when we were younger.<\/p>\n<\/p><\/div>\n<div data-type=\"_mgwidget\" data-widget-id=\"1675549\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n\n","protected":false},"excerpt":{"rendered":"<p>The first few years of teenhood are straight-up torture. Between changing bodies, raging hormones, and figuring out WTF to do with a tampon, most young women (my former self included) spend a lot of their energy simply trying to navigate puberty and the drama that comes around with it. So though it may not be &hellip;<\/p>\n","protected":false},"author":3,"featured_media":8361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"The first few years of teenhood are straight-up torture. Between changing bodies, raging hormones, and figuring out WTF to do with a tampon, most young women (my former self included) spend a lot of their energy simply trying to navigate puberty and the drama that comes around with it. 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So though it may not be"},"aioseo_meta_data":{"post_id":"8360","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-10-25 16:25:50","updated":"2025-06-04 16:47:55","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/loudhdtv.com\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/loudhdtv.com\/?cat=4\" title=\"Health\">Health<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDove and Nike Partner To Launch Body Confident Sport\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/loudhdtv.com"},{"label":"Health","link":"https:\/\/loudhdtv.com\/?cat=4"},{"label":"Dove and Nike Partner To Launch Body Confident Sport","link":"https:\/\/loudhdtv.com\/?p=8360"}],"_links":{"self":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/8360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8360"}],"version-history":[{"count":0,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/8360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/media\/8361"}],"wp:attachment":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}