{"id":7232,"date":"2023-09-07T03:19:02","date_gmt":"2023-09-06T20:19:02","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=7232"},"modified":"2023-09-07T03:19:02","modified_gmt":"2023-09-06T20:19:02","slug":"history-of-crocs-how-crocs-became-cool","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=7232","title":{"rendered":"History of Crocs: How Crocs Became Cool"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<div class=\"article-franchise outlines-corners relative p-[20px] mt-[30px] sm:flex sm:items-start sm:flex-row\" style=\"min-height:105.83762886598px\">\n<div class=\"article-franchise__text text-default mt-[10px] text-center inline sm:inline-block sm:mt-0 sm:text-left\"> <span class=\"italic text-gray\">With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) they\u2019re betting you\u2019ll love. While our editors independently select these products, making a purchase through our links may earn Well+Good a commission. Happy shopping!<\/span><span> <a href=\"https:\/\/www.wellandgood.com\/shop\/\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/shop\/\" rel=\"noopener\">Explore the SHOP<\/a><\/span> <\/div>\n<\/p><\/div>\n<p>In the history of dressing, controversial fashion trends are nothing new. But no <a href=\"https:\/\/www.wellandgood.com\/footwear\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/footwear\/\">footwear<\/a> has been met with such polarizing response as <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fcrocs-us.xkpq.net%2Fc%2F2372336%2F454865%2F8119%3FsubId1%3DSTMSSY-1076817%26u%3Dhttps%253A%252F%252Fwww.crocs.com%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcrocs-history%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.crocs.com\/\">Crocs<\/a>. For over 20 years, the clog with Swiss cheese-like holes has garnered legions of both devoted fans and enemies. (Some, like me, have been on both sides.) Those who despise Crocs deem them the ugliest shoe on the planet, while Team Crocs supporters tend to have multiple pairs and wear them proudly, Jibbitz and all. Like them or not, Crocs are an icon of modern fashion. They\u2019re also money makers: In 2022 alone, Crocs, according to the brand, brought in a record-breaking revenue of $2.7 billion. But how exactly did these funny-looking shoes reach those monumental heights?<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CvfL8u2umv1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\"><\/blockquote>\n<h2>Crocs: Where it all started<\/h2>\n<p>Crocs made its debut to the world in 2002, after co-founders Scott Seamans, Lyndon Hanson, and George Boedbecker Jr. went sailing in Mexico, and Seamens showed his two friends a boating clog he\u2019d been working on with a Canadian company called Foam Creations. The shoewas constructed out of Croslite, a new type of resin that is lightweight and odor-resistant. Despite thinking the shoe was ugly at first, they were sold on its functionality and the ease in which it performed both on land and in water, much like the semi aquatic reptiles that would inspire the brand\u2019s name. (Crocs, get it?)<\/p>\n<p>The clog became the favorite of chefs, gardeners, nurses, and kids, but soon attracted casual wearers, like Jennifer Garner, Oprah, and Michelle Obama. In 2005,\u00a0<a href=\"https:\/\/www.fastcompany.com\/56816\/what-croc\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"sponsored\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.fastcompany.com\/56816\/what-croc\">Crocs sold 6 million pairs<\/a>. That same year, a woman named Sheri Schmelzer devised a way to customize her children\u2019s shoes. The result was Jibbitz, or little decorative charms that were placed in the holes of the shoe.Crocs ended up acquiring Jibbitz for $10 million the following year.<\/p>\n<div class=\"related-content \" style=\"\" data-module-init=\"related-content\" data-module-immediate=\"\" v-cloak=\"\">\n<div class=\"related-content__wrapper \" v-cloak=\"\" :class=\"{'is-loaded':isLoaded}\">\n<p> <span class=\"inline pr-6 text-seafoam-dark\">Related Stories<\/span> <\/p>\n<p> <related-content class=\"related-content__links\" parent-article-permalink=\"https:\/\/www.wellandgood.com\/crocs-history\/\" current-title=\"How the Ugliest Shoe on the Market Became the Coolest (and Most Comfortable) Footwear You Could Possibly Own\" current-image=\"crocs-history-425x285.jpg\" v-on:parsely-posts-loaded=\"onPostsLoaded\" start-date=\"2023-03-06\" tag=\"div\" inline-template=\"\" url=\"https:\/\/www.wellandgood.com\/crocs-history\/\" secret=\"w5ztterVB03LGZJLfXS0hf3EvQBuFFIWew9hmVQxthU\" apikey=\"wellandgood.com\" limit=\"3\"> <\/p>\n<div>\n<div class=\"related-content__card mb-[10px] sm:mb-[20px]\" :class=\"{'related-content__card--full':posts.length === 1}\" v-for=\"(post, key) in posts\"> <a v-on:click.prevent=\"trackLinkGA($event, key)\" :href=\"https:\/\/www.wellandgood.com\/crocs-history\/post.url\" data-url-source=\"related-content\" class=\"related-content__link\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"\"> <\/p>\n<div class=\"related-content__card--image bg-tan\" :style=\"{ backgroundImage: 'url(' + post.image_url + ')' }\"> <img :src=\"https:\/\/www.wellandgood.com\/crocs-history\/post.image_url\" :alt=\"post.title\"\/> <\/div>\n<p> <\/a>  <\/div>\n<\/p><\/div>\n<p> <\/related-content> <\/div>\n<\/p><\/div>\n<p>Though they were taking the footwear industry by storm, Crocs were still very much perceived as ridiculous shoes. Earlier this year,\u00a0<em>Idiocracy\u00a0<\/em>director Mike Judge\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=ZfhJxOha8A4&amp;ab_channel=NoClipsBarredNick\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"sponsored\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.youtube.com\/watch?v=ZfhJxOha8A4&amp;ab_channel=NoClipsBarredNick\">revealed<\/a>\u00a0that costume designer, Debra McGuire (who also costumed\u00a0<em>Friends<\/em>\u00a0and\u00a0<em>New Girl<\/em>), dressed the cast for the 2006 film in Crocs. The reason being that they were inexpensive, \u201chorrible plastic shoes\u201d that nobody in their right mind would buy\u2014perfect for a movie about a dumbed-down dystopian society. It\u2019s unclear if anyone on set had made any Crocs-related bets, because by the time the film came out in 2006, the company was on its way to reach an\u00a0<a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1334036\/000104746908002093\/a2183219z10-k.htm\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1334036\/000104746908002093\/a2183219z10-k.htm\">annual revenue of $354.7 million<\/a>.<\/p>\n<p>With Crocs, one could argue that there is a clear line between monetary success and coolness; the two are not mutually exclusive. In the mid-2000s, when Crocs was making its first of hundreds of millions of dollars, there weren\u2019t many fashion-conscious 20 or 30-year-olds (then-Millennial and Gen-Xers) wearing them. Aughts-era It girls like Paris Hilton, Lindsay Lohan, or Mary Kate and Ashley Olsen were never papped in Crocs. To me and my kitten-heel-and open-toed-platforms-wearing friends, they were a punchline.<\/p>\n<p>In 2010,\u00a0<a href=\"https:\/\/content.time.com\/time\/specials\/packages\/article\/0,28804,1991915_1991909_1991743,00.html\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/content.time.com\/time\/specials\/packages\/article\/0,28804,1991915_1991909_1991743,00.html\"><em>TIME<\/em>\u00a0magazine<\/a>\u00a0named Crocs one of the 50 worst inventions on a list that also included Segways, tanning beds, and asbestos. \u201cI remember when they came out and people were just mad for them, but it was a non-generational embrace,\u201d Elizabeth Semmelhack, director and senior curator at\u00a0<a href=\"https:\/\/batashoemuseum.ca\/\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/batashoemuseum.ca\/\">The Bata Shoe Museum<\/a>, explains to W+G. \u201cThey weren&#8217;t thought of as the next cool fashion trend exactly, but they were being embraced as a really new, interesting kind of footwear.\u201d<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cu19dQBsB2g\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\"><\/blockquote>\n<p>Nowadays, celebs like Nicki Minaj, Ariana Grande, and Kendall Jenner all wear Crocs. Justin Bieber was most recently meme-ified in<a href=\"https:\/\/www.vanityfair.com\/style\/2023\/08\/we-doughnut-know-why-hailey-and-justin-bieber-never-dress-for-the-same-occasion\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.vanityfair.com\/style\/2023\/08\/we-doughnut-know-why-hailey-and-justin-bieber-never-dress-for-the-same-occasion\"> his photo with a dressed-up Hailey Bieber<\/a> (the singer is shown wearing sweats and\u2026you guessed it: Crocs). The brand has also had recent partnerships with both Hilton and Lohan, who, again, were never seen wearing them while club-hopping all around LA 20 years ago. Over on TikTok, the hashtag for #crocs has over 9.6B views.<\/p>\n<h2>How did Crocs get cool?<\/h2>\n<p>One could say that a series of catalysts led to Crocs being perceived as cool. According to Lucy Thornley, Crocs\u2019 global VP of trend, consumer, design, and product, the shift was two-fold. First, Thornley points to younger consumers gravitating towards Crocs shoes, particularly college students and high schoolers who participated in sports teams or school clubs. \u201cThis emerging trend showcased the growing popularity of Crocs as an expressive statement, not just a practical shoe,\u201d she explains.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cr6DWo-r5jv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\"><\/blockquote>\n<p>Secondly is the designer connection. In 2017, Christopher Kane became the first designer to collaborate with the footwear brand, which Thornley calls a \u201cdefining moment\u201d in Crocs\u2019 rise to relevance. \u201cChristopher wanted to take something ordinary and make it extraordinary, and in doing so, he shifted the perception of our Classic Clog from practical to fashion-ready,\u201d she explains. \u201cThe shift gave people an invitation to boldly express themselves whilst also knowing they could be on-trend and comfortable at the same time.\u201d According to Thornley, this is essentially the allure of Crocs, and earns them repeat customers.<\/p>\n<p>Shortly after the Christopher Kane collab, Balenciaga took the Croc to a higher level, quite literally, by introducing an $850 four-inch platform design. I have to admit, this is when I began seeing Crocs with new eyes, and thought, maybe, just maybe, Crocs could be stylish. Ever since then, Crocs has worked with a flurry of designers and tastemakers, such as Liberty London, Vivienne Tam, Takashi Murakami, Justin Beiber, SZA, Bad Bunny, Post Malone, Diplo, Wu-Tang Clan, and many more. Not to mention the countless brand partnerships, which have included everyone from KFC, MSCHF, Lisa Frank, Barbie, Benefit Cosmetics, Hidden Valley Ranch, General Mills, and<em>\u00a0Clueless<\/em>, which was my own personal gateway drug to the Crocs-verse. Semmelhack points to former Versace designer Salehe Bembury\u2019s 2021 collaboration as a major standout. His unique design, which featured a ridged, fingerprint-like pattern is what Semmelhack says \u201creally put Crocs on the cutting-edge fashion map.\u201d<\/p>\n<p>It hasn\u2019t always been easy for Crocs. Like many other companies, it hit a bump in the road during the 2008 recession, but bounced back, until\u00a0<a href=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2013\/11\/15\/the-rise-and-fall-and-rise-and-fall-of-crocs\/\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.washingtonpost.com\/news\/wonk\/wp\/2013\/11\/15\/the-rise-and-fall-and-rise-and-fall-of-crocs\/\">it happened again<\/a>\u00a0in 2012, when sales in the overseas markets\u00a0<a href=\"https:\/\/www.reuters.com\/article\/us-crocs-results\/crocs-revenue-misses-forecasts-fourth-quarter-below-estimates-idUSBRE89N1ND20121025\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.reuters.com\/article\/us-crocs-results\/crocs-revenue-misses-forecasts-fourth-quarter-below-estimates-idUSBRE89N1ND20121025\">were lower than expected<\/a>. The difference between then and now are the collaborations, which Thornley calls instrumental in elevating Crocs\u2019 image. When Bembury\u2019s collab was released, it was during the COVID-19 pandemic, another time when Crocs saw a massive boost in sales. According to the\u00a0<a href=\"https:\/\/www.nytimes.com\/2023\/03\/27\/business\/crocs-sales.html\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.nytimes.com\/2023\/03\/27\/business\/crocs-sales.html\"><em>NY Times,<\/em><\/a>\u00a0Crocs\u2019 annual sales shot up 200 percent since 2019. But they weren\u2019t the only \u201cugly\u201d shoe that saw a rise in sales. Customers sought out more leisurewear, lockdown-friendly fashions, giving Crocs and other comfort shoes like Ugg, Tevas, and Birkenstock a time to shine. It was also the perfect opportunity to convince many former Crocs-haters to finally succumb to the way of the Holey Clog.<\/p>\n<p>Content creator\u00a0<a href=\"https:\/\/www.instagram.com\/thehauntina\/?hl=en\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.instagram.com\/thehauntina\/?hl=en\">Tina Estrella<\/a>\u00a0decided to get her first Crocs, an orange pair, strictly as house shoes. \u201cThat&#8217;s how it started. This was the gateway drug,\u201d she jokes. \u201cI was like, \u2018I&#8217;m just gonna wear them around the house.\u2019 And then pretty soon you&#8217;re wearing them out to the grocery store, you&#8217;re pairing them with dresses.\u201d Once fall came around, Estrella decided to make a Halloween-themed pair, which got a good response from her followers. Then, she made \u201cgoth Crocs,\u201d which consisted of a chain, spikes, and spooky Jibbitz, loosely inspired by a\u00a0<a href=\"https:\/\/knowyourmeme.com\/memes\/subcultures\/goth-crocs\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/knowyourmeme.com\/memes\/subcultures\/goth-crocs\">meme\u00a0<\/a>of a guy wearing spiked black Crocs in line at an Auntie Anne\u2019s Pretzels stand. A video of Estrella\u2019s DIY went viral on TikTok, amassing over half a million views.<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@hauntina\/video\/7057977833943010607\" data-video-id=\"7057977833943010607\">\n<section><a title=\"@hauntina\" href=\"https:\/\/www.tiktok.com\/@hauntina?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/@hauntina?refer=embed\">@hauntina<\/a> Rock the croc \ud83e\udd18\ud83c\udffc\u26d3 @Crocs <a title=\"gothcrocs\" href=\"https:\/\/www.tiktok.com\/tag\/gothcrocs?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/gothcrocs?refer=embed\">#gothcrocs<\/a> <a title=\"crocs\" href=\"https:\/\/www.tiktok.com\/tag\/crocs?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/crocs?refer=embed\">#crocs<\/a> <a title=\"gothgoth\" href=\"https:\/\/www.tiktok.com\/tag\/gothgoth?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/gothgoth?refer=embed\">#gothgoth<\/a> <a title=\"alternativegirl\" href=\"https:\/\/www.tiktok.com\/tag\/alternativegirl?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/alternativegirl?refer=embed\">#alternativegirl<\/a> <a title=\"crocsgang\" href=\"https:\/\/www.tiktok.com\/tag\/crocsgang?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/crocsgang?refer=embed\">#crocsgang<\/a> <a title=\"gothicstyle\" href=\"https:\/\/www.tiktok.com\/tag\/gothicstyle?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/gothicstyle?refer=embed\">#gothicstyle<\/a> <a title=\"gothic\" href=\"https:\/\/www.tiktok.com\/tag\/gothic?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/gothic?refer=embed\">#gothic<\/a> <a title=\"elfitup\" href=\"https:\/\/www.tiktok.com\/tag\/elfitup?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/elfitup?refer=embed\">#elfitup<\/a> <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"alttok\" href=\"https:\/\/www.tiktok.com\/tag\/alttok?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/alttok?refer=embed\">#alttok<\/a> <a title=\"gothtok\" href=\"https:\/\/www.tiktok.com\/tag\/gothtok?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/gothtok?refer=embed\">#gothtok<\/a> <a title=\"darkdecor\" href=\"https:\/\/www.tiktok.com\/tag\/darkdecor?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/tag\/darkdecor?refer=embed\">#darkdecor<\/a> <a title=\"\u266c Swimming Pool - Marie Madeleine\" href=\"https:\/\/www.tiktok.com\/music\/Swimming-Pool-6756371281488119810?refer=embed\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.tiktok.com\/music\/Swimming-Pool-6756371281488119810?refer=embed\">\u266c Swimming Pool &#8211; Marie Madeleine<\/a><\/section>\n<\/blockquote>\n<p>Marisa Ravel, the owner and creative director of fashion accessories brand<a href=\"https:\/\/www.instagram.com\/laserkitten\/\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.instagram.com\/laserkitten\/\">\u00a0Laser Kitten<\/a>, loves Crocs, though she admits making fun of them when they first came out. \u201cI thought they were the ugliest shoes I had ever seen. My friends and I would send memes about how uncool they were,\u201d she says. Now, Ravel owns three pairs, blinged out with charms that she mostly made herself. One of Ravel\u2019s popular jewelry designs is a pair of\u00a0<a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17869381346744335\/\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"sponsored\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.instagram.com\/stories\/highlights\/17869381346744335\/\">bedazzled baby Croc earrings<\/a>\u00a0that she fashioned out of keychains. \u201cI love to mix high and low end materials, so I added sparkling rhinestone chains and cubic zirconia and pearl heart studs,\u201d she says. Every time Ravel restocks the Crocs earrings, they immediately sell out.<\/p>\n<p>For<a href=\"https:\/\/www.instagram.com\/aleighmichelle\/\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"sponsored\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.instagram.com\/aleighmichelle\/\">\u00a0Aleigh Michelle<\/a>, a freelance content creator, Crocs were a \u201cslow burn\u201d that started when her husband, Mark, already a Crocs fan, tried to convince her to get a pair. She resisted until she noticed all of her co-workers at a cafe wore them and subsequently pulled the trigger. \u201cI got the classic white Crocs and never looked back,\u201d she says. \u201cOnce I started wearing them to work is when I started to realize everyone was wearing them in many different styles. A close friend of mine had the platform ones and I loved that style so I got myself a pair of those in the cream color.\u201d Now, Michelle wears them to fancy restaurants, the beach, or just hanging around the house, and she and Mark regularly give them as gifts.<\/p>\n<h2>The charm factor<\/h2>\n<p>Aside from the versatility and comfort, one of the major draws to Crocs are the Jibbitz. Estrella likens collecting the decorative charms to collecting stickers in her youth. <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fwww.awin1.com%2Fcread.php%3Fawinmid%3D6220%26awinaffid%3D1097075%26campaign%3D%26clickref%3DSTMSSY-1110399%26ued%3Dhttps%253A%252F%252Fwww.etsy.com%252Fsearch%253Fq%253Djibbitz%2526amp%253Bref%253Dsearch_bar%26platform%3Dpl&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcrocs-history%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.etsy.com\/search?q=jibbitz&amp;ref=search_bar\">Look on Etsy<\/a> and you\u2019re certain to find any kind of (unofficial) Jibbitz you\u2019ve dreamed of. I have<em>\u00a0Practical Magic<\/em>-themed ones that are just waiting to be used on a pair of platform Crocs. There\u2019s also the topic of camp, not in the great outdoors-way (though Crocs are totally great for camping), but in the kitschy, playful way\u2014something that\u2019s more embraced by the youth these days\u2014and Crocs can be seen as a shoe that encompasses that. \u201cI feel like a lot of the younger generation is more willing to have a little bit more self expression, and Crocs are the shoes made for self expression,\u201d says Estrella. \u201cBecause they&#8217;re so customizable, you can have the same black platform clogs, but depending on the person they can look completely different.\u201d<\/p>\n<p>Don\u2019t be mistaken, there are still plenty of Crocs haters out there. Naomi Campbell, Dua Lipa, and Lil\u2019 Kim are all anti-Crocs (for now). And Zoe Kravitz managed to\u00a0<a href=\"https:\/\/deadline.com\/2021\/06\/zoe-kravitz-directing-debut-pussy-island-channing-tatum-tech-billionaire-mysterious-tropical-island-compound-movie-hot-cannes-package-1234775409\/\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"sponsored\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/deadline.com\/2021\/06\/zoe-kravitz-directing-debut-pussy-island-channing-tatum-tech-billionaire-mysterious-tropical-island-compound-movie-hot-cannes-package-1234775409\/\">convince Channing Tatum<\/a>\u00a0to stop wearing them. But Crocs do deserve some credit. After all, there aren\u2019t many shoes out there that can invoke vitriol from a naysayer only to eventually win them over. If you are a hater, it might be just a matter of time before a themed Crocs design lures you into getting your first pair. Remember, every time a new collab drops, a hater gets their first pair of Crocs.<\/p>\n<div class=\"disclaimers__after_content mb-[18px] mt-[16px] pt-[16px]\">\n<div class=\"outline-earmark relative mt-[8px] pt-[10px] pl-[20px]\">\n<p>\n            Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1675549\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) they\u2019re betting you\u2019ll love. 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