{"id":6332,"date":"2023-08-07T04:06:31","date_gmt":"2023-08-06T21:06:31","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=6332"},"modified":"2023-08-07T04:06:31","modified_gmt":"2023-08-06T21:06:31","slug":"i-tried-brightsides-infrared-yoga-and-sauna-studio","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=6332","title":{"rendered":"I Tried Brightside&#8217;s Infrared Yoga and Sauna Studio"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<div class=\"drop-cap text-big text-gray\"> <span class=\"drop-cap__first text-dropcap \">B<\/span>usybee entrepreneur <a href=\"https:\/\/www.wellandgood.com\/blow-dry-mistakes\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/blow-dry-mistakes\/\">Alli Webb<\/a>, who co-founded the hugely success blow-dry business <a href=\"https:\/\/www.wellandgood.com\/blow-dry-mistakes\/\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/blow-dry-mistakes\/\">Drybar<\/a>, the massage company <a href=\"https:\/\/www.squeezemassage.com\/?gad=1&amp;gclid=Cj0KCQjw2qKmBhCfARIsAFy8buJQ6TgRswkCP4LnGTB7fOISZVquctEuwx4G0JLt4thjDz_YpIF0Bz4aAt0yEALw_wcB\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.squeezemassage.com\/?gad=1&amp;gclid=Cj0KCQjw2qKmBhCfARIsAFy8buJQ6TgRswkCP4LnGTB7fOISZVquctEuwx4G0JLt4thjDz_YpIF0Bz4aAt0yEALw_wcB\">Squeeze<\/a>, the humidifier maker <a href=\"https:\/\/www.wellandgood.com\/canopy-laneige\/\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/canopy-laneige\/\">Canopy<\/a>, and the mental health concept <a href=\"https:\/\/www.okayhumans.com\/\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.okayhumans.com\/\">Okay Humans<\/a>, is back with a new business: <a href=\"https:\/\/www.brightsideyoga.com\/\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.brightsideyoga.com\/\">Brightside<\/a>, an infrared yoga and sauna studio that\u2019s just launched its first location in Culver City, California.<\/div>\n<p>Brightside is a joint venture between Webb and her Squeeze co-founder <a href=\"https:\/\/www.instagram.com\/britdrisc\/?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.instagram.com\/britdrisc\/?hl=en\">Brittany Driscoll<\/a> as part of their wellness brand collective <a href=\"https:\/\/thefeelgoodcompany.com\/\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/thefeelgoodcompany.com\/\">The Feel Good Company<\/a>, which also birthed Squeeze and Okay Humans. The new business was inspired by Webb\u2019s ex-husband, Cam Webb, who she describes as \u201cthe creative mastermind\u201d behind Drybar, Squeeze, and Okay Humans.<\/p>\n<hr\/>\n<hr\/>\n<p>\u201cCam was doing both hot yoga and infrared saunas separately and realized that not only was there an opportunity to create a better brand experience in the yoga space, but he felt like there was a really big opportunity to combine the two,\u201d says Driscoll.<\/p>\n<p>Infrared therapy has recently gained popularity due to a growing awareness of its benefits to human health. Research shows that infrared therapy may <a href=\"https:\/\/www.wellandgood.com\/infrared-sauna-benefits\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/infrared-sauna-benefits\/\">promote exercise recovery<\/a>, <a href=\"https:\/\/www.wellandgood.com\/facts-infrared-sauna-heat-for-detox\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/facts-infrared-sauna-heat-for-detox\/\">reduce chronic pain<\/a>, <a href=\"https:\/\/www.wellandgood.com\/infrared-sauna-benefits\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/infrared-sauna-benefits\/\">boost mood and energy levels<\/a>, and <a href=\"https:\/\/www.wellandgood.com\/infrared-sauna-benefits\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/infrared-sauna-benefits\/\">improve both cardiovascular and skin health<\/a>, among other benefits. Brightside\u2019s founders felt the infrared yoga experience was superior to the stifling experience of doing yoga in a traditionally heated room, but they also wanted to offer an easy-to-book private sauna experience as an adjunct service, or as an alternative for those who don\u2019t have or want a yoga practice.<\/p>\n<div class=\"related-content \" style=\"\" data-module-init=\"related-content\" data-module-immediate=\"\" v-cloak=\"\">\n<div class=\"related-content__wrapper \" v-cloak=\"\" :class=\"{'is-loaded':isLoaded}\">\n<p> <span class=\"inline pr-6 text-seafoam-dark\">Related Stories<\/span> <\/p>\n<p> <related-content class=\"related-content__links\" parent-article-permalink=\"https:\/\/www.wellandgood.com\/brightside-infrared-yoga-sauna\/\" current-title=\"I Tried Infrared Yoga, and Found It Far More Enjoyable Than Your Traditional Hot Yoga Class\" current-image=\"GettyImages-1447358792-425x285.jpg\" v-on:parsely-posts-loaded=\"onPostsLoaded\" start-date=\"2023-02-06\" tag=\"div\" inline-template=\"\" url=\"https:\/\/www.wellandgood.com\/brightside-infrared-yoga-sauna\/\" secret=\"w5ztterVB03LGZJLfXS0hf3EvQBuFFIWew9hmVQxthU\" apikey=\"wellandgood.com\" limit=\"3\"> <\/p>\n<div>\n<div class=\"related-content__card mb-[10px] sm:mb-[20px]\" :class=\"{'related-content__card--full':posts.length === 1}\" v-for=\"(post, key) in posts\"> <a v-on:click.prevent=\"trackLinkGA($event, key)\" :href=\"https:\/\/www.wellandgood.com\/brightside-infrared-yoga-sauna\/post.url\" data-url-source=\"related-content\" class=\"related-content__link\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"\"> <\/p>\n<div class=\"related-content__card--image bg-tan\" :style=\"{ backgroundImage: 'url(' + post.image_url + ')' }\"> <img :src=\"https:\/\/www.wellandgood.com\/brightside-infrared-yoga-sauna\/post.image_url\" :alt=\"post.title\"\/> <\/div>\n<p> <\/a>  <\/div>\n<\/p><\/div>\n<p> <\/related-content> <\/div>\n<\/p><\/div>\n<h2>What to expect at Brightside<\/h2>\n<p>The resultant studio is a bit like <a href=\"https:\/\/www.wellandgood.com\/y7-hip-hop-yoga-upper-east-side\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/y7-hip-hop-yoga-upper-east-side\/\">a Y7<\/a> and <a href=\"https:\/\/chillhouse.com\/pages\/menu\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/chillhouse.com\/pages\/menu\">Chillhouse<\/a> combined and finished with sunny Drybar vibes. It features four different yoga classes ($29 per class or slightly <a href=\"https:\/\/www.brightsideyoga.com\/pricing\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.brightsideyoga.com\/pricing\">less with membership options<\/a>) in a studio heated with infrared technology\u2014Brightside Basics, Power Play, Sculpt Sesh, and Fusion Flow\u2014alongside four well-appointed sauna rooms, each of which can be booked for 45-minute individual sessions throughout the day for $39 or $29.75 with a membership.<\/p>\n<p>Like its founders\u2019 other businesses, Brightside is a tech-forward company that offers a do-everything app as one of its key differentiators; from the app, you can book yoga and sauna sessions, rate your experiences, purchase refreshments, and track your progress.<\/p>\n<p>Also in keeping with The Feel Good Company\u2019s other businesses, Brightside is designed to be modern, cheerful, on-trend, and yet unlike anything else in its space. Webb says the team used the same architect employed by both Drybar and Squeeze, and that they leaned heavily on their learnings from building those businesses to create a unique environment. \u201cWe wanted to make it feel welcoming to everyone, particularly those who don\u2019t consider themselves to be seasoned yogis or regulars,\u201d she says.<\/p>\n<p>There\u2019s a philanthropic component to the business as well. Webb and Driscoll have partnered with the organization <a href=\"https:\/\/www.actionforhealthykids.org\/\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.actionforhealthykids.org\/\">Action for Healthy Kids<\/a>, which is dedicated to creating healthier schools. \u201cFor every membership sold, we are helping to provide an hour of physical activity to a child in an underserved community so they can become healthy, thriving adults,\u201d says Driscoll.<\/p>\n<h2>What it was like taking an infrared yoga class at Brightside<\/h2>\n<p>I just so happen to be a hot yoga junkie, so I was beyond excited when Webb and Driscoll invited me to try the studio out for myself. I tend to agree with them that most hot yoga studios, even the ones I love, feel a bit dingy. Not Brightside. The studio\u2019s aesthetic is exactly what you may expect from the founders of Drybar\u2014bright, white, and airy with pops of cheerful color throughout.<\/p>\n<p>Upon entering the yoga room, I realized Webb and Driscoll had a point. While it was certainly warm, it didn\u2019t feel as oppressively muggy as the traditionally heated yoga rooms I\u2019m used to. The best way I can describe the differing sensations is that I felt I could actually breathe, and I wasn\u2019t instantly dripping in sweat. The founders attribute this to the fact that infrared technology heats objects in a room, while traditional forced-air heating systems (aka regular old heat) heat everything. The former tends to be more comfortable than the latter, they say\u2014and I agree.<\/p>\n<p>The class itself, \u201cSculpt Sesh,\u201d was nothing at all like what I\u2019m used to. I hadn\u2019t paid any attention to the description when I signed up and was expecting a gentle <a href=\"https:\/\/www.wellandgood.com\/vinyasa-yoga-for-beginners\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/vinyasa-yoga-for-beginners\/\">vinyasa practice<\/a>. What I got instead was a super unique mix of yoga, HIIT, strength training with weights, and cardio. In other words, it was like every workout genre I enjoy melded together into one hour-long workout, which was ultimately pretty intense. If you\u2019re the kind of person who leaves a yoga class feeling like all you got was a good stretch, this is the class for you\u2014it\u2019s most definitely a workout and a well-rounded one at that. I enjoyed the class and found the environment to be more upbeat overall than I was used to. It felt energizing, even as the work itself was exhausting.<\/p>\n<p>After class, I was escorted to one of the sauna rooms, but only for a peek. The studio doesn\u2019t actually recommend partaking in the yoga and sauna experiences back-to-back, which was a bit of a bummer because the room looked oh-so-inviting. Like the rest of the studio, it was bright and clean but also cozy, like you may expect from a sauna. Inside the sauna itself, there\u2019s a little protective locker to keep your phone safe in case you want to bring it in with you to listen to music, mediations, a podcast\u2014whatever. The sauna experience also includes <a href=\"https:\/\/www.wellandgood.com\/color-therapy-kneipp\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/color-therapy-kneipp\/\">chromotherapy, aka color light therapy<\/a>, which is said to confer additional health benefits including <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5443998\/\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5443998\/\">improved sleep<\/a> and <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC1297510\/\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC1297510\/\">mood<\/a>. Every Brightside sauna includes 96 LED lights, each of which corresponds with a different benefit. You can let them cycle through or select individual light colors based on the benefits desired. I definitely plan to return to experience this firsthand.<\/p>\n<p>Hot yoga studios, and sometimes even yoga studios more generally, can be intimidating, which is, I think, the biggest value proposition at Brightside: The space is a great option for those who have never tried hot yoga before and\/or don\u2019t have an existing yoga practice as the founders have definitely executed on their mission of making it a warm (literally!) and welcoming environment. But it makes sense as a space for seasoned practitioners as well\u2014the class I tried was nothing like anything I\u2019ve done before, in the best way. And the easy-to-book, aesthetically pleasing sauna offering feels pretty unique, too. The only downside for me is the commute; let\u2019s be honest, no one in LA travels outside of their immediate \u2018hood for a workout. This is why I let Webb and Driscoll know that their next location should be Silverlake, where I live.<\/p>\n<p>For now, the founding duo says they\u2019re focused on their initial Culver City location, but that they\u2019d eventually like to expand. Says Driscoll, \u201cWe really want Brightside to be a place where everyone is welcome, and where they leave as the best version of themselves.\u201d IMO? Mission accomplished.<\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1675549\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Busybee entrepreneur Alli Webb, who co-founded the hugely success blow-dry business Drybar, the massage company Squeeze, the humidifier maker Canopy, and the mental health concept Okay Humans, is back with a new business: Brightside, an infrared yoga and sauna studio that\u2019s just launched its first location in Culver City, California. Brightside is a joint venture &hellip;<\/p>\n","protected":false},"author":3,"featured_media":6333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/6332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6332"}],"version-history":[{"count":0,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/6332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/media\/6333"}],"wp:attachment":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}