{"id":4244,"date":"2023-05-28T01:03:36","date_gmt":"2023-05-27T18:03:36","guid":{"rendered":"https:\/\/loudhdtv.com\/how-copper-cow-coffee-honors-vietnamese-culture\/"},"modified":"2023-05-28T01:03:36","modified_gmt":"2023-05-27T18:03:36","slug":"how-copper-cow-coffee-honors-vietnamese-culture","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=4244","title":{"rendered":"How Copper Cow Coffee Honors Vietnamese Culture"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/277137\/world-coffee-production-by-leading-countries\/\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.statista.com\/statistics\/277137\/world-coffee-production-by-leading-countries\/\">Vietnam is the second-largest coffee producer<\/a> in the world, and when you taste the delicious flavors expressed (&#8220;it&#8217;s me, hi, <em>cafe sua da<\/em>&#8220;) it&#8217;s easy to understand why.<\/p>\n<p>To learn more about the rich history of Vietnamese coffee, we caught up with <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fshareasale.com%2Fr.cfm%3Fb%3D999%26u%3D2520112%26m%3D99434%26afftrack%3DSTMSFD-1066065%26urllink%3Dcoppercowcoffee.com%252Fpages%252Four-story&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcopper-cow-vietnamese-coffee%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/coppercowcoffee.com\/pages\/our-story\">Debbie Wei Mullin<\/a>, the founder of <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fshareasale.com%2Fr.cfm%3Fb%3D999%26u%3D2520112%26m%3D99434%26afftrack%3DSTMSFD-1066065%26urllink%3Dcoppercowcoffee.com%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcopper-cow-vietnamese-coffee%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/coppercowcoffee.com\/\">Copper Cow Coffee<\/a>, a Vietnamese woman-owned coffee company. Ahead Mullin talks us through the nuances of making Vietnamese coffee, what inspired her to launch her own business, and her favorite way to prepare an authentic cup of Vietnamese brew. Plus, how she\u2019s paying homage to her roots one <a href=\"https:\/\/www.wellandgood.com\/benefits-of-coffee\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/benefits-of-coffee\/\">cup of coffee<\/a> at a time.<\/p>\n<h2><strong>What is Vietnamese coffee?<\/strong><\/h2>\n<p>According to Mullin, coffee was introduced in Vietnam several decades ago\u2014dating back to the 1950s, as <a href=\"https:\/\/www.bbc.com\/news\/magazine-25811724\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.bbc.com\/news\/magazine-25811724\">French colonizers brought the crop into the country<\/a>. \u201cThe French first introduced coffee to Vietnam, which influenced Vietnam\u2019s roast style\u2014dark French roast\u2014and how it\u2019s consumed in the country,\u201d Mullin says. \u201cLike Paris, the streets of Vietnam are lined with coffee shops with chairs facing the street for patrons to sip on a strong coffee and watch the city go by.\u201d<\/p>\n<p>Although the two may share some similarities, unlike the French, Vietnamese coffee requires using one unique coffee-making tool: <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fshareasale.com%2Fr.cfm%3Fb%3D999%26u%3D2520112%26m%3D99434%26afftrack%3DSTMSFD-1066065%26urllink%3Dcoppercowcoffee.com%252Fblogs%252Fblog-posts%252Fhow-to-use-a-phin&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcopper-cow-vietnamese-coffee%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/coppercowcoffee.com\/blogs\/blog-posts\/how-to-use-a-phin\">A <em>phin<\/em><\/a>. \u201cTraditionally, Vietnamese coffee is made in a <em>phin<\/em>\u2014a slow, small brewer that creates an incredibly strong shot of coffee over a five to 10-minute brewing cycle,\u201d Mullin says. On its own, Vietnamese coffee is medium full-bodied with deep, rich flavors. \u201cVietnam is most famous for robusta coffee, which holds rich mocha and nutty undertones. It tastes particularly rich when roasted dark and pairs well with milk,\u201d she says.<\/p>\n<blockquote>\n<p>\u201cTraditionally, Vietnamese coffee is made in a <em>phin<\/em>\u2014a slow, small brewer that creates an incredibly strong shot of coffee over a five to 10-minute brewing cycle,\u201d Mullin says.<\/p>\n<\/blockquote>\n<p>Delving deeper into the flavor, Mullin notes that Vietnamese coffee has deep chocolate and nutty undertones because it\u2019s typically dark-roasted. For contrast, she adds that coffees from South America and Africa tend to have more bright, herbal undertones. \u201cSouth American and African varietals often lean on lighter or blonder roasts to highlight their floral and fruity notes,\u201d she says.<\/p>\n<div class=\"related-content \" style=\"\" data-module-init=\"related-content\" data-module-immediate=\"\" v-cloak=\"\">\n<div class=\"related-content__wrapper \" v-cloak=\"\" :class=\"{'is-loaded':isLoaded}\">\n<p> <span class=\"inline pr-6 text-seafoam-dark\">Related Stories<\/span> <\/p>\n<p> <related-content class=\"related-content__links\" parent-article-permalink=\"https:\/\/www.wellandgood.com\/copper-cow-vietnamese-coffee\/\" current-title=\"\u2018Strong, Sweet, and Brimming With Opportunity: Words To Describe Both Vietnamese Coffee and My Business That Spotlights It\u2019\" current-image=\"copper-cow-coffee-vietnamese-coffee.jpg\" v-on:parsely-posts-loaded=\"onPostsLoaded\" start-date=\"2022-11-27\" tag=\"div\" inline-template=\"\" url=\"https:\/\/www.wellandgood.com\/copper-cow-vietnamese-coffee\/\" secret=\"w5ztterVB03LGZJLfXS0hf3EvQBuFFIWew9hmVQxthU\" apikey=\"wellandgood.com\" limit=\"3\"> <\/p>\n<div>\n<div class=\"related-content__card mb-[10px] sm:mb-[20px]\" :class=\"{'related-content__card--full':posts.length === 1}\" v-for=\"(post, key) in posts\"> <a v-on:click.prevent=\"trackLinkGA($event, key)\" :href=\"https:\/\/www.wellandgood.com\/copper-cow-vietnamese-coffee\/post.url\" data-url-source=\"related-content\" class=\"related-content__link\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"\"> <\/p>\n<div class=\"related-content__card--image bg-tan\" :style=\"{ backgroundImage: 'url(' + post.image_url + ')' }\"> <img :src=\"https:\/\/www.wellandgood.com\/copper-cow-vietnamese-coffee\/post.image_url\" :alt=\"post.title\"\/> <\/div>\n<p> <\/a>  <\/div>\n<\/p><\/div>\n<p> <\/related-content> <\/div>\n<\/p><\/div>\n<p>So, the best way to drink it, you may wonder? Mullin says that traditionally, Vietnamese coffee is mixed with sweetened condensed milk and served over ice, otherwise known as <em>cafe sua da<\/em>. Swoon.<\/p>\n<h2><strong>What inspired the launch of Copper Coffee Cow, a Vietnamese coffee company?<\/strong><\/h2>\n<p>Mullin, an MIT graduate with a master&#8217;s in International Development and Sustainability, began her professional career managing loans for the world bank that supported projects aimed at increasing economic opportunity and reducing poverty in developing countries. But the industry wasn\u2019t exactly what she had envisioned. \u201cI didn\u2019t find the world bank to be a good cultural fit for me, and I wanted to do something that supported supply chain development in Vietnam and that leveraged my love of Vietnamese cuisine. Once I learned that Vietnam was the second largest coffee producer in the world, it was like a light went off, and I haven\u2019t looked back,\u201d Mullin says.<\/p>\n<p>In 2017, Mullin launched Copper Cow Coffee to realize two of her main passions in life: setting out to create better opportunities for folks in Vietnam <em>and<\/em> sharing her deep passion for Vietnamese cuisine and culture on a larger scale. \u201cI didn\u2019t get to grow up around many others with an Asian background, so all my exposure to Vietnamese food was only in my home and visits to extended family. While it was a huge part of my life growing up, I quickly saw that my surrounding community didn\u2019t have access to some of my favorite staples. I always dreamed of figuring out a way to share these flavors that I value so greatly in the United States,\u201d Mullin says.<\/p>\n<p>Since then, Mullin has collaborated with many Vietnamese coffee producers to sustainably source high-quality beans free of any artificial ingredients. \u201cUltimately, I want this to unlock opportunities for cleaner farming and higher incomes for our coffee partners in Vietnam. I want to achieve this by making Vietnamese coffee a prominent category of the premium coffee market,\u201d she says.<\/p>\n<p>The company carries a wide range of products that fall into three main categories: <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fshareasale.com%2Fr.cfm%3Fb%3D999%26u%3D2520112%26m%3D99434%26afftrack%3DSTMSFD-1066065%26urllink%3Dcoppercowcoffee.com%252Fpages%252Fcoffee&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcopper-cow-vietnamese-coffee%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/coppercowcoffee.com\/pages\/coffee\">ground coffee<\/a>, <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fshareasale.com%2Fr.cfm%3Fb%3D999%26u%3D2520112%26m%3D99434%26afftrack%3DSTMSFD-1066065%26urllink%3Dcoppercowcoffee.com%252Fpages%252Fnew-shop-all%2523Single&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcopper-cow-vietnamese-coffee%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/coppercowcoffee.com\/pages\/new-shop-all#Single\">pour-overs<\/a>, and <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fshareasale.com%2Fr.cfm%3Fb%3D999%26u%3D2520112%26m%3D99434%26afftrack%3DSTMSFD-1066065%26urllink%3Dcoppercowcoffee.com%252Fpages%252Fcreamer&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcopper-cow-vietnamese-coffee%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/coppercowcoffee.com\/pages\/creamer\">creamers<\/a>. \u201cOur ground coffee is the premium Vietnamese robusta and arabica blend, and we\u2019re the only coffee company to flavor with real ingredients like whole ground cinnamon sticks ground into our <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fshareasale.com%2Fr.cfm%3Fb%3D999%26u%3D2520112%26m%3D99434%26afftrack%3DSTMSFD-1066065%26urllink%3Dcoppercowcoffee.com%252Fproducts%252Fchurro-vietnamese-ground-coffee&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fcopper-cow-vietnamese-coffee%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener sponsored\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/coppercowcoffee.com\/products\/churro-vietnamese-ground-coffee\">churro coffee<\/a>\u2014our most popular product\u2014or whole vanilla beans scraped into our vanilla coffee bags,\u201d Mullin says. Then, they also offer their signature coffees in convenient pre-portioned, single-serve pour-overs that fit over any cup. Lastly, they carry sweetened condensed creamers made with no preservatives or artificial flavors that can be used to whip together a quick cup of <em>cafe sua da<\/em> at home.<\/p>\n<h2><strong>How to make the perfect cup of Vietnamese-style coffee<\/strong><\/h2>\n<p>Over the years, Mullin has crafted her go-to coffee recipe\u2014and it\u2019s a fusion of several influences in her life. \u201cThere really is no \u2018wrong\u2019 way to brew Vietnamese coffee. Maybe it\u2019s because I\u2019m so culturally mixed\u2014I have Vietnamese, Chinese, Jewish, and Irish roots\u2014that I\u2019m so comfortable with mashing things up,\u201d she says.<\/p>\n<p>\u201cThat said, I do think that Vietnamese coffee is delicious when brewed strong, as an espresso, or with a traditional Vietnamese <em>phin<\/em> and paired with sweet milk\u2014either a combination of oat milk and honey or with just sweetened condensed milk,\u201d Mullin says.<\/p>\n<p>See you at the coffee station in five?<\/p>\n<p><em>An RD delves into the benefits of drinking coffee:<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"The Benefits of Coffee, Explained by A Dietitian | You Versus Food\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EsQt8aevoZw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<div class=\"disclaimers__after_content mb-[18px] mt-[16px] pt-[16px]\">\n<div class=\"outline-earmark relative mt-[8px] pt-[10px] pl-[20px]\">\n<p>\n            Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div data-type=\"_mgwidget\" data-widget-id=\"1675549\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Vietnam is the second-largest coffee producer in the world, and when you taste the delicious flavors expressed (&#8220;it&#8217;s me, hi, cafe sua da&#8220;) it&#8217;s easy to understand why. To learn more about the rich history of Vietnamese coffee, we caught up with Debbie Wei Mullin, the founder of Copper Cow Coffee, a Vietnamese woman-owned coffee &hellip;<\/p>\n","protected":false},"author":3,"featured_media":4245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/4244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4244"}],"version-history":[{"count":0,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/4244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/media\/4245"}],"wp:attachment":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}