{"id":4078,"date":"2023-05-23T23:16:13","date_gmt":"2023-05-23T16:16:13","guid":{"rendered":"https:\/\/loudhdtv.com\/obe-launches-personalized-training-plans\/"},"modified":"2023-05-23T23:16:13","modified_gmt":"2023-05-23T16:16:13","slug":"obe-launches-personalized-training-plans","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=4078","title":{"rendered":"Ob\u00e9 Launches Personalized Training Plans"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<div class=\"drop-cap text-big text-gray\"> <span class=\"drop-cap__first text-dropcap \">K<\/span>nown for its pastel lighting and inventive, personality-full teachers, the online fitness platform <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fobefitness.sjv.io%2Fc%2F2372336%2F867000%2F12081%3FsubId1%3DSTMSFT-919071%26u%3Dhttps%253A%252F%252Fobefitness.com%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fobe-personalized-training-plans%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/obefitness.com\/\">Ob\u00e9<\/a> has been going strong since <a href=\"https:\/\/www.wellandgood.com\/exclusive-obe-streaming-fitness-platform-launches\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/exclusive-obe-streaming-fitness-platform-launches\/\">it launched five years ago<\/a> with live and on-demand classes. Today, the brand announced its first major new product offering: Personalized fitness plans that take into account a user\u2019s goals, and even the activity they do outside of the app.<\/div>\n<p>Ob\u00e9 users can take a quiz about their fitness objectives, time availability, and class type preferences, and they have the option to sync data from <a href=\"https:\/\/developer.apple.com\/health-fitness\/\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/developer.apple.com\/health-fitness\/\">Apple HealthKit<\/a> to the Ob\u00e9 app. Based on this info, Ob\u00e9 will recommend bespoke progressive training programs, meant to increase in challenge over time.<\/p>\n<p>\u201cIt&#8217;s very prescriptive day by day, telling you exactly what to do to make the most of your time that you&#8217;re using to work out and also to prevent \u2018the scroll\u2019 of looking for the right class to take,\u201d co-founder and co-CEO <a href=\"https:\/\/www.instagram.com\/ashleydmills\/?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.instagram.com\/ashleydmills\/?hl=en\">Ashley Mills<\/a> says. \u201cBut it&#8217;s also flexible and adaptive based on [a user\u2019s] unique physiology and what else she has going on in life.\u201d<\/p>\n<p>A <a href=\"https:\/\/www.wellandgood.com\/2022-fitness-wellness-trends\/fitness\/personal-trainer-digital-fitness\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/2022-fitness-wellness-trends\/fitness\/personal-trainer-digital-fitness\/\">wealth of fitness programs<\/a> using technology to offer personalized options\u2014from one-on-one training to quiz-based recommended plans\u2014have emerged in recent years. It makes sense that Ob\u00e9 would choose to compete in this sphere, offering its own flavor of personalization.<\/p>\n<p><figure id=\"attachment_1066653\" aria-describedby=\"caption-attachment-1066653\" style=\"width: 299px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1066653 js-inline-lazy-load\" alt=\"A smartphone screen depicting a quiz about workout options, asking which movement type the user prefers.\" width=\"299\" height=\"400\" src=\"https:\/\/www.wellandgood.com\/wp-content\/uploads\/2023\/05\/obe-product-299x400_falsexfalse_true_70.webp\"\/><figcaption id=\"caption-attachment-1066653\" class=\"wp-caption-text\">Photo: Ob\u00e9<\/figcaption><\/figure>\n<\/p>\n<p>When the pandemic happened just two years after launch, Ob\u00e9 was one of few fitness brands that already had streaming and online content operations up and running, which led to a \u201chyperbolic rush of new eyeballs,\u201d says co-founder and co-CEO <a href=\"https:\/\/www.instagram.com\/themarkmullett\/\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.instagram.com\/themarkmullett\/\">Mark Mullett<\/a>.<\/p>\n<p>Today, Mills says the Ob\u00e9 community is as robust as ever, in terms of subscribers and viewership. But now, over three years since the start of the pandemic and after the end of the COVID-19 public health emergency, what people are looking for in a virtual fitness platform has evolved.<\/p>\n<p>\u201cSo many people were trying digital fitness for the first time, and that exploratory phase was really awesome,\u201d Mills says. \u201cNow what we&#8217;re seeing coming out of the pandemic and this shift three years later is that our audience, as well as the audience that we are trying to market to, they&#8217;re really looking for a much more prescriptive program that is personalized for them.\u201d<\/p>\n<div class=\"related-content \" style=\"\" data-module-init=\"related-content\" data-module-immediate=\"\" v-cloak=\"\">\n<div class=\"related-content__wrapper \" v-cloak=\"\" :class=\"{'is-loaded':isLoaded}\">\n<p> <span class=\"inline pr-6 text-seafoam-dark\">Related Stories<\/span> <\/p>\n<p> <related-content class=\"related-content__links\" parent-article-permalink=\"https:\/\/www.wellandgood.com\/obe-personalized-training-plans\/\" current-title=\"Ob\u00e9 Launches Personalized Fitness Plans\u2014But How Personal is \u2018Personal\u2019?\" current-image=\"Obe-personalized-fitness-425x285.jpg\" v-on:parsely-posts-loaded=\"onPostsLoaded\" start-date=\"2022-11-23\" tag=\"div\" inline-template=\"\" url=\"https:\/\/www.wellandgood.com\/obe-personalized-training-plans\/\" secret=\"w5ztterVB03LGZJLfXS0hf3EvQBuFFIWew9hmVQxthU\" apikey=\"wellandgood.com\" limit=\"3\"> <\/p>\n<div>\n<div class=\"related-content__card mb-[10px] sm:mb-[20px]\" :class=\"{'related-content__card--full':posts.length === 1}\" v-for=\"(post, key) in posts\"> <a v-on:click.prevent=\"trackLinkGA($event, key)\" :href=\"https:\/\/www.wellandgood.com\/obe-personalized-training-plans\/post.url\" data-url-source=\"related-content\" class=\"related-content__link\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"\"> <\/p>\n<div class=\"related-content__card--image bg-tan\" :style=\"{ backgroundImage: 'url(' + post.image_url + ')' }\"> <img decoding=\"async\" :src=\"https:\/\/www.wellandgood.com\/obe-personalized-training-plans\/post.image_url\" :alt=\"post.title\" class=\" js-inline-lazy-load\" src=\"\"\/> <\/div>\n<p> <\/a>  <\/div>\n<\/p><\/div>\n<p> <\/related-content> <\/div>\n<\/p><\/div>\n<p>Ob\u00e9 conducted surveys of existing users, as well as target market users, and found that people\u2019s lives have become less flexible than they were during the work-<em>and-<\/em>work-out-from-home era. They still want to exercise (and get stronger, specifically), but they have less mental energy for it. So figuring out what class to do from an endlessly scrollable content library is a major hurdle.<\/p>\n<p>But as great as opening an app and getting served your exercise for the day can be, Ob\u00e9 is also aware that someone\u2019s energy, recovery status, or just other things they have going on in their lives, can make a single scheduled class not always the right fit. So Ob\u00e9 will serve a few options for classes, alternating between days of strength, cardio, and recovery. It will also let you log exercise that you do outside of the Ob\u00e9 universe in the platform and store it in your user history, so you\u2019re able to see a full picture of your fitness.<\/p>\n<p>\u201cI think we can all agree that things come up that get in the way of the fitness plan,\u201d Mills says. \u201cLet&#8217;s say you have a HIIT class that you&#8217;re supposed to be doing on that day, but instead you go for a run or you go for a walk with a friend; that should be considered your cardio. So we&#8217;re making sure that we can track all of that to give [a user] a really well-rounded understanding of what her fitness life is and what she needs to do for optimal health.\u201d<\/p>\n<p>Ob\u00e9 says it will also integrate data from wearables into your program, but it\u2019s not yet clear exactly how that will work. One example Ob\u00e9 gives is cycle syncing, and recommending a certain intensity of classes based on where a user is in their menstrual cycle. <a href=\"https:\/\/www.wellandgood.com\/menstrual-cycle-syncing-workouts\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/menstrual-cycle-syncing-workouts\/\">Menstrual cycle syncing<\/a> is all the rage right now, even though experts say the science is not quite there yet. Still, being aware of how energy levels can differ may help someone tap into the needs of their body.<\/p>\n<p>Another way Ob\u00e9 will use wearables data is as a signal that it&#8217;s time to increase the difficulty level and move a user into, say, intermediate progressive phases, says Mills. (The plans are designed in month-long chunks, and the user can see two weeks at a time.)<\/p>\n<p>Ob\u00e9 had already launched a few progressive strength training programs, and will be using those as part of the content for the series, as well as repurposing other content. But it will also shoot new videos with the progressive ends in mind.<\/p>\n<p>So, do class suggestions of new and existing content really count as personalization?<\/p>\n<p>\u201cOut of the gate, it will never be as personalized as the end goal, and the vision for it,\u201d Mills says. \u201cWhen you&#8217;re building a technology product like this, they are very much iterative and you add in features as you go to make those recommendations even better.\u201d<\/p>\n<p>Users will also still be able to use the app as they always have if they don\u2019t want to take advantage of the new quiz-based programs. At its heart, Mullett says the goal of the platform has not changed\u2014just the delivery.<\/p>\n<p>\u201cOne of our initial theories on the business was, how can you help people get fit and get healthy, but not bored and not dread [exercise]?\u201d Mullett says. \u201cWe&#8217;ll still give you that same variety, that same library of express classes and everything in between. We&#8217;re just trying to make it that much easier. But we&#8217;ll never lose the fun factor. We&#8217;ll never lose the mission around efficacy. We&#8217;ll never lose the mission around community, but we&#8217;ll just keep evolving.\u201d<\/p>\n<div class=\"disclaimers__after_content mb-[18px] mt-[16px] pt-[16px]\">\n<div class=\"outline-earmark relative mt-[8px] pt-[10px] pl-[20px]\">\n<p>\n            Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1675549\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Known for its pastel lighting and inventive, personality-full teachers, the online fitness platform Ob\u00e9 has been going strong since it launched five years ago with live and on-demand classes. Today, the brand announced its first major new product offering: Personalized fitness plans that take into account a user\u2019s goals, and even the activity they do &hellip;<\/p>\n","protected":false},"author":3,"featured_media":4079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/4078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4078"}],"version-history":[{"count":0,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/4078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/media\/4079"}],"wp:attachment":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}