{"id":3666,"date":"2023-05-12T16:11:57","date_gmt":"2023-05-12T09:11:57","guid":{"rendered":"https:\/\/loudhdtv.com\/swehl-breastfeeding-brand-offers-videos-talk-circles\/"},"modified":"2023-05-12T16:11:57","modified_gmt":"2023-05-12T09:11:57","slug":"swehl-breastfeeding-brand-offers-videos-talk-circles","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=3666","title":{"rendered":"Swehl Breastfeeding Brand Offers Videos, Talk Circles"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<div class=\"article-franchise outlines-corners relative p-[20px] mt-[30px] sm:flex sm:items-start sm:flex-row\" style=\"min-height:106.86114352392px\">\n<div class=\"article-franchise__text text-default mt-[10px] text-center inline sm:inline-block sm:mt-0 sm:text-left\"> <span class=\"italic text-gray\">At Well+Good, we spend our days talking to and learning from the most interesting people in wellness\u2014experts, thought-leaders, and celebrities. Now, we\u2019re inviting you to join the conversation. Welcome to the Well+Good podcast, your guide to finding the habits and practices that fit your frequency.<\/span><span> <a href=\"https:\/\/www.wellandgood.com\/well-good-podcast\/\" target=\"\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/well-good-podcast\/\" rel=\"noopener\">Read More<\/a><\/span> <\/div>\n<\/p><\/div>\n<p>Breastfeeding (or <a href=\"https:\/\/www.wellandgood.com\/decolonizing-breastfeeding\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/decolonizing-breastfeeding\/\">bodyfeeding or chestfeeding<\/a>, as not everyone who body-feeds their baby has breasts) is <a href=\"https:\/\/www.wellandgood.com\/is-breastfeeding-better\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/is-breastfeeding-better\/\">regularly touted as the \u201cbest\u201d way to nourish a newborn<\/a>. The American Academy of Pediatrics (AAP) has long recommended exclusively feeding a baby human milk for the first six months of life, and <a href=\"https:\/\/publications.aap.org\/pediatrics\/article\/150\/1\/e2022057988\/188347\/Policy-Statement-Breastfeeding-and-the-Use-of\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/publications.aap.org\/pediatrics\/article\/150\/1\/e2022057988\/188347\/Policy-Statement-Breastfeeding-and-the-Use-of\">a June 2022 update to its policy<\/a> called for breastfeeding to be supported for two-plus years. Coupled with the fact that it&#8217;s a natural process, this sweeping praise for breastfeeding has spawned the misconception, among birthing parents and others, that it should always be the obvious, <em>easy<\/em> choice over formula-feeding. Which is part of the reason why, for many, the reality of <a href=\"https:\/\/www.wellandgood.com\/supplmental-feeding-breastmilk\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/supplmental-feeding-breastmilk\/\">how hard breastfeeding can be<\/a>\u2014<a href=\"https:\/\/www.acog.org\/clinical\/clinical-guidance\/committee-opinion\/articles\/2021\/02\/barriers-to-breastfeeding-supporting-initiation-and-continuation-of-breastfeeding\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.acog.org\/clinical\/clinical-guidance\/committee-opinion\/articles\/2021\/02\/barriers-to-breastfeeding-supporting-initiation-and-continuation-of-breastfeeding\">physically, emotionally, and financially<\/a>\u2014may come as a shock.<\/p>\n<p>It certainly did for <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSHL-1031879%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fin%252Felizabeth-myer-48a14a18%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fswehl-breastfeeding%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/elizabeth-myer-48a14a18\/\">Elizabeth Myer<\/a> and <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSHL-1031879%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fin%252Fbetsy-riley-1078543%252F&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fswehl-breastfeeding%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.linkedin.com\/in\/betsy-riley-1078543\/\">Betsy Riley<\/a>, co-founders of a new breastfeeding platform called <a href=\"https:\/\/www.swehl.com\/\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"nofollow\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.swehl.com\/\">Swehl<\/a>. While embarking on their own breastfeeding journeys in 2020, both new moms felt isolated by the struggles they faced, only made worse by the false narratives that they <em>should<\/em> be breastfeeding, that it&#8217;s \u201c<a href=\"https:\/\/www.vox.com\/the-highlight\/23076305\/breastfeeding-costs-baby-formula-shortage\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.vox.com\/the-highlight\/23076305\/breastfeeding-costs-baby-formula-shortage\">free<\/a>\u201d and easy.<\/p>\n<p>Born of their frustration with the notion that a person magically becomes a breastfeeding expert upon giving birth, Swehl is designed to clear the confusion, solve common challenges, and remind every new parent that they&#8217;re certainly not alone in their nursing experience.<\/p>\n<div class=\"related-content \" style=\"\" data-module-init=\"related-content\" data-module-immediate=\"\" v-cloak=\"\">\n<div class=\"related-content__wrapper \" v-cloak=\"\" :class=\"{'is-loaded':isLoaded}\">\n<p> <span class=\"inline pr-6 text-seafoam-dark\">Related Stories<\/span> <\/p>\n<p> <related-content class=\"related-content__links\" parent-article-permalink=\"https:\/\/www.wellandgood.com\/swehl-breastfeeding\/\" current-title=\"The Founders of Swehl Want To Shrink the Huge and Long-Ignored Breastfeeding Learning Curve\" current-image=\"WG_Editorial_Swehl-breastfeeding-425x285.jpg\" v-on:parsely-posts-loaded=\"onPostsLoaded\" start-date=\"2022-11-10\" tag=\"div\" inline-template=\"\" url=\"https:\/\/www.wellandgood.com\/swehl-breastfeeding\/\" secret=\"w5ztterVB03LGZJLfXS0hf3EvQBuFFIWew9hmVQxthU\" apikey=\"wellandgood.com\" limit=\"3\"> <\/p>\n<div>\n<div class=\"related-content__card mb-[10px] sm:mb-[20px]\" :class=\"{'related-content__card--full':posts.length === 1}\" v-for=\"(post, key) in posts\"> <a v-on:click.prevent=\"trackLinkGA($event, key)\" :href=\"https:\/\/www.wellandgood.com\/swehl-breastfeeding\/post.url\" data-url-source=\"related-content\" class=\"related-content__link\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"\"> <\/p>\n<div class=\"related-content__card--image bg-tan\" :style=\"{ backgroundImage: 'url(' + post.image_url + ')' }\"> <img :src=\"https:\/\/www.wellandgood.com\/swehl-breastfeeding\/post.image_url\" :alt=\"post.title\"\/> <\/div>\n<p> <\/a>  <\/div>\n<\/p><\/div>\n<p> <\/related-content> <\/div>\n<\/p><\/div>\n<p><em>To learn more about Swehl, directly from its co-founders Elizabeth Myer and Betsy Riley, listen to <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSHL-1031879%26url%3Dhttps%253A%252F%252Fpodcasts.apple.com%252Fus%252Fpodcast%252Fbuilding-community-around-breastfeeding%252Fid1557769801%253Fi%253D1000612478042&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fswehl-breastfeeding%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/podcasts.apple.com\/us\/podcast\/building-community-around-breastfeeding\/id1557769801?i=1000612478042\">this episode<\/a> of <\/em>The Well+Good Podcast.<\/p>\n<p><iframe style=\"width: 100%; max-width: 660px; overflow: hidden; border-radius: 10px;\" src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/building-community-around-breastfeeding\/id1557769801?i=1000612478042\" height=\"175\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" allow=\"encrypted-media\"><\/iframe><\/p>\n<h2>The current landscape of breastfeeding: rife with frustration and confusion<\/h2>\n<p>There&#8217;s no shortage of evidence pointing to the fraught relationship many birthing parents have with breastfeeding.<\/p>\n<p>Back in 1991, the World Health Organization (WHO) and UNICEF teamed up to launch the <a href=\"https:\/\/www.cdc.gov\/vitalsigns\/breastfeeding2015\/index.html\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.cdc.gov\/vitalsigns\/breastfeeding2015\/index.html\">\u201cBaby-Friendly Hospital Initiative (BFHI)<\/a>\u201d to encourage health facilities to better support breastfeeding (in response to decreasing numbers of breastfeeding parents worldwide). The number of U.S. hospitals with a BFHI designation has <a href=\"https:\/\/www.babyfriendlyusa.org\/about\/\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.babyfriendlyusa.org\/about\/\">grown notably since 2007<\/a>, yet the program <a href=\"https:\/\/www.jpeds.com\/article\/S0022-3476(19)31122-9\/fulltext\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.jpeds.com\/article\/S0022-3476(19)31122-9\/fulltext\">has had mixed results<\/a>, at best.<\/p>\n<p>A landmark <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3784292\/\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3784292\/\">2013 study of more than 500 first-time mothers<\/a> found that breastfeeding problems were a near-universal experience (92 percent of participants reported troubles at day three postpartum). And as it turns out, BFHI can actually backfire, in some instances. One of its primary tenants is the promotion of <em>exclusive<\/em> breastfeeding in hospitals and birthing centers immediately postpartum (and the coinciding restriction of formula), which can <a href=\"https:\/\/www.nytimes.com\/2020\/04\/18\/parenting\/pregnancy\/baby-friendly-hospital.html\" target=\"_blank\" rel=\"noopener\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.nytimes.com\/2020\/04\/18\/parenting\/pregnancy\/baby-friendly-hospital.html\">create undue stress<\/a> among those who are struggling to breastfeed, making matters worse and putting the health of the baby and parent at risk.<\/p>\n<p>Even those who receive the support they need from <a href=\"https:\/\/www.wellandgood.com\/decolonizing-breastfeeding\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/decolonizing-breastfeeding\/\">lactation consultants<\/a> to breastfeed successfully post-birth may still face issues when they get home and in the weeks and months to follow, particularly when the realities of sleep deprivation, a baby\u2019s growing nutritional needs, and obligations like work come into play.<\/p>\n<p>While there&#8217;s a whole industry of products designed to solve for\u00a0<a href=\"https:\/\/www.wellandgood.com\/breastfeeding-pain-bodily\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/breastfeeding-pain-bodily\/\">common breastfeeding struggles<\/a>, navigating it is another story. Within about a month of having her first baby girl, Riley realized that she owned one of practically every one of these products\u2014and yet, still felt no better about her ability to continue breastfeeding successfully.<\/p>\n<p>\u201cI took a road trip with my husband to visit family with my very small daughter, and as I was unpacking the car, I had this \u2018a-ha\u2019 moment of, \u2018Oh my goodness, half my car is breastfeeding accessories.\u2019\u201d In addition to her <a href=\"https:\/\/www.wellandgood.com\/new-breast-pumps\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.wellandgood.com\/new-breast-pumps\/\">hands-free pump<\/a> and hospital-grade pump, she\u2019d packed a nursing pillow, heating pads, and reusable milk containers; valves, flanges, and bottles; silver cups, syringes, and nipple everters\u2014and the list goes on. \u201cI realized I\u2019d spent thousands of dollars on very hyper-medical tools, all from different companies,\u201d says Riley. Worse yet, she hardly knew how to use any of this stuff.<\/p>\n<blockquote>\n<p>\u201cIt became clear to me that the user journey around breastfeeding and how you get your information is totally broken.\u201d \u2014Elizabeth Myer, co-founder, Swehl<\/p>\n<\/blockquote>\n<p>After all, the only way to learn would be to read lengthy user manuals\u2026which wasn\u2019t exactly feasible while she was tending to a newborn who was eager to eat, like, now. \u201cYou\u2019re expected to become an expert overnight when you start breastfeeding, but you don\u2019t have the resources to do so,\u201d says Riley. Also personally familiar with this resources gap was Myer, who met Riley in a mom group and upon realizing she\u2019d also acquired the same massive tangle of breastfeeding accessories, had her own lightbulb moment. \u201cIt became clear to me that the user journey around breastfeeding and how you get your information is totally broken,\u201d she says.<\/p>\n<p>If anyone would know, it was her. Myer had spent most of her career as a consultant in the brand-building and digital-marketing space for children&#8217;s products. \u201cIt took, on one side of my brain, years of research into the consumer mindset of moms, and on the other, actually becoming a mom, to realize that we are failing moms, especially in the first few months postpartum,\u201d she says.<\/p>\n<h2>How Swehl is reimagining the breastfeeding ecosystem with streamlined products, video-based education, and talk circles<\/h2>\n<p>What Myer and Riley felt was most imminently missing from the mess of a breastfeeding industry they\u2019d personally encountered was a one-stop shop. They needed one place where they could find products that were actually <em>easy<\/em> to use; quick, trustworthy solutions for their burning feeding questions; and a space to connect with other new parents who could relate. Swehl is designed to address all of the above by way of three pillars: education, product, and community.<\/p>\n<h3>Making information about breastfeeding easier to digest<\/h3>\n<p>The name Swehl, a twist on the word \u201cswell,\u201d references not only the swell of body parts (and of emotions) in the wake of new parenthood, but also the positive outcome of something splendid or excellent\u2014\u00e1 la, \u201cThat\u2019s swell.\u201d And the idea underscoring its conception is to help make breastfeeding a little more swell, without implying that breastfeeding is, or should be, the only option. \u201cThere\u2019s a big spectrum of how you can feed your child, so what we want to do is arm parents with the resources and the confidence to make their own decisions,\u201d says Myer.<\/p>\n<blockquote>\n<p>\u201cWe wanted to eliminate hours of research and reading and avoid inundating someone who has just given birth with pamphlets.\u201d \u2014Myer<\/p>\n<\/blockquote>\n<p>To do so, she and Riley first consulted with experts across the breastfeeding and chestfeeding space and recruited five of them to serve on Swehl\u2019s advisory board, or \u201cMotherboard:\u201d an International Board Certified Lactation Consultant (IBCLC), an OB\/GYN, a doula, a holistic nutritionist and postpartum doula, and a pediatrician. These experts, themselves, lead the brand\u2019s 75-plus bite-sized videos (all of which are around three minutes or shorter) on all sorts of common feeding topics and concerns, including the basics (like how to spot hunger cues and the 101 on pumping) and the nitty-gritty (from how to utilize different feeding positions to how to deal with leakage and how to wean).<\/p>\n<h3>Eliminating the guesswork required to use breastfeeding products<\/h3>\n<p>The same video library also has brief video tutorials for each of Swehl\u2019s breastfeeding products, which are currently packaged in a <a href=\"https:\/\/swehl.com\/products\/the-latch-kit?variant=39980409225396\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/swehl.com\/products\/the-latch-kit?variant=39980409225396\">kit ($100)<\/a>: a reusable colostrum syringe and container, nipple shields (for a baby learning to latch), milk collection cups, nipple balm, a cleansing nipple saline spray, and a <a href=\"https:\/\/www.todaysparent.com\/baby\/breastfeeding\/supplemental-nursing-system-sns\/\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.todaysparent.com\/baby\/breastfeeding\/supplemental-nursing-system-sns\/\">supplemental nursing system<\/a> (for babies with a diagnosed latch issue). \u201cWe paired each of these products with a QR code that drives right to that expert-led video, which we thought was really important,\u201d says Myer. \u201cWe wanted to eliminate hours of research and reading and avoid inundating someone who has just given birth with pamphlets.\u201d<\/p>\n<p>The products themselves reflect careful innovation, too, and not just in how they look (though that\u2019s pretty <em>swell,<\/em> as well). Each was designed to work more smoothly than its preexisting counterpart, to be multifunctional, and to have a use-case beyond the breastfeeding days.<\/p>\n<p>Just take the syringe. Typically, you might buy a pack of, say, 50 single-use plastic syringes to feed a baby with a poor latch, whereas Swehl&#8217;s syringe is made of reusable food-grade silicone. The other syringes also tend to shoot milk or formula directly into the back of a baby&#8217;s mouth (<a href=\"https:\/\/www.uhs.nhs.uk\/Media\/UHS-website-2019\/Patientinformation\/Pregnancyandbirth\/Alternative-methods-of-feeding-your-baby-3008-PIL.pdf\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/www.uhs.nhs.uk\/Media\/UHS-website-2019\/Patientinformation\/Pregnancyandbirth\/Alternative-methods-of-feeding-your-baby-3008-PIL.pdf\">rather than between their gum and cheek or onto their tongue<\/a>), which leaves ample room for user error.\u00a0Swehl&#8217;s syringe, by contrast, has a Y-tip on the end, \u201cdesigned to shoot the milk down either side of the baby\u2019s throat, so there\u2019s less of a choking risk,\u201d says Myer. This tool can also be repurposed for use with a newborn medication, like gas drops or infant Motrin, whenever that might be necessary.<\/p>\n<p>Another example? Swehl\u2019s <a href=\"https:\/\/swehl.com\/products\/cloud-9\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/swehl.com\/products\/cloud-9\">Cloud 9 nursing sling<\/a> (sold separately from the kit for $65). An answer to bulky, cumbersome nursing pillows that are difficult to take on-the-go, the nursing sling is a sling bag with an adjustable strap that also has a built-in pillow you can use to cradle a baby\u2019s head while breastfeeding, says Riley. \u201cAnd when you\u2019re done with your breastfeeding journey, you can just remove the pillow and have extra space in your sling bag.\u201d<\/p>\n<h3>Centering community and connection along the breastfeeding journey<\/h3>\n<p>To ensure these products would fit seamlessly into a new parent\u2019s lifestyle (both now and in the future), Riley and Myer didn\u2019t just consider their personal pain points; they also tapped lots of other new parents, arranging focus groups where people could air their concerns. Participants responded so positively to the opportunity to connect with other new parents and share common nursing gripes and milestones that Riley and Myer decided to make these <a href=\"https:\/\/swehl.com\/swehl-circles\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/swehl.com\/swehl-circles\">virtual talk circles<\/a> a permanent part of Swehl.<\/p>\n<p>At launch, the single-topic Zoom groups, capped around 10 people, will be led by one of the experts on Swehl\u2019s Motherboard or another expert, celebrity, or influencer in the parenting space, depending on the topic (which will always revolve around something in the fertility, parenting, or postpartum space). \u201cThis person will kick off the session with a prompt, answer the prompt, and then open the floor for everyone else to respond,\u201d says Myer. This way, everyone knows what they\u2019re getting into when they commit to join, and everyone can feel like they have the chance to chime in (though there\u2019s no pressure to do so, either).<\/p>\n<p>There&#8217;s also the opportunity to either <a href=\"https:\/\/swehl.com\/request-a-swehl-circle\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/swehl.com\/request-a-swehl-circle\">request a talk circle<\/a> on a particular topic\u2014for which Myer and Riley will find a host and set it up\u2014or <a href=\"https:\/\/swehl.com\/host-a-swehl-circle\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/swehl.com\/host-a-swehl-circle\">volunteer to host one of your own<\/a>, using Swehl\u2019s infrastructure.<\/p>\n<p>The idea is for the talk circles to be a safer, more personable, and more helpful alternative to online parent forums for anyone on the new-parent journey (breastfeeding or otherwise) looking to connect with others in the same boat. According to Myer and Riley, the upsides of building such a community can\u2019t be overstated. \u201cOur first support group we ever did was lightning in a bottle,\u201d says Myer. \u201cUltimately, we determined that the kind of emotional support you can get from connecting with those who are <em>in it<\/em> alongside you isn\u2019t just a nice-to-have. It\u2019s a must-have.\u201d<\/p>\n<p><em>To learn more about Swehl&#8217;s work in creating community, providing digestible information, and streamlining products surrounding breastfeeding, listen to the <a href=\"https:\/\/clicks.trx-hub.com\/xid\/leafgroup_ca5e0_wellgood?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D104860X1561639%26xs%3D1%26xcust%3DSTMSHL-1031879%26url%3Dhttps%253A%252F%252Fpodcasts.apple.com%252Fus%252Fpodcast%252Fbuilding-community-around-breastfeeding%252Fid1557769801%253Fi%253D1000612478042&amp;p=https%3A%2F%2Fwww.wellandgood.com%2Fswehl-breastfeeding%2F&amp;event_type=click\" target=\"_blank\" rel=\"noopener nofollow\" referrerpolicy=\"no-referrer-when-downgrade\" data-vars-event=\"body text\" data-vars-click-url=\"https:\/\/podcasts.apple.com\/us\/podcast\/building-community-around-breastfeeding\/id1557769801?i=1000612478042\">full podcast episode here<\/a>.<\/em><\/p>\n<\/p><\/div>\n<div data-type=\"_mgwidget\" data-widget-id=\"1675549\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n\n","protected":false},"excerpt":{"rendered":"<p>At Well+Good, we spend our days talking to and learning from the most interesting people in wellness\u2014experts, thought-leaders, and celebrities. Now, we\u2019re inviting you to join the conversation. Welcome to the Well+Good podcast, your guide to finding the habits and practices that fit your frequency. Read More Breastfeeding (or bodyfeeding or chestfeeding, as not everyone &hellip;<\/p>\n","protected":false},"author":3,"featured_media":3667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/3666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3666"}],"version-history":[{"count":0,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/3666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/media\/3667"}],"wp:attachment":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}