{"id":16139,"date":"2026-11-13T23:01:34","date_gmt":"2026-11-13T16:01:34","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=16139"},"modified":"2026-11-13T23:01:34","modified_gmt":"2026-11-13T16:01:34","slug":"3-questions-to-ask-yourself-before-you-open-a-gym-tony-gentilcore","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=16139","title":{"rendered":"3 Questions To Ask Yourself Before You Open A Gym \u2013 Tony Gentilcore"},"content":{"rendered":"<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<p>A few weeks ago I asked for a little insight on what you, my loyal readers, would like to see me write more about.<\/p>\n<p>Oddly, \u201cHow adorable your cat is\u201d didn\u2019t make the cut.<\/p>\n<p>What <em>was<\/em> a popular answer, almost resoundingly so, was for me to go into a little more detail on the business side of the fitness industry. Specifically, gym ownership. Even more specifically, to reflect and pontificate on what that means to me, and to offer any sage advice to those considering traveling down that path.<\/p>\n<p>Read on\u2026<\/p>\n<h2>3 Questions To Ask Before You <del>Do Something Stupid<\/del> Open a Gym<\/h2>\n<h3>1. What The Fuck Are You Doing?<\/h3>\n<p>Are you <em><strong>sure<\/strong><\/em> you want to do this?<\/p>\n<p>I\u2019ve come to realize there\u2019s one of two tangibles that serve as the impetus for someone wanting to open their own gym:<\/p>\n<ol>\n<li>They\u2019re passionate about fitness.<\/li>\n<li>They want to stick it to the man.<\/li>\n<\/ol>\n<h4>To Point #1 (passion).<\/h4>\n<p>I\u2019m passionate about a lot of things too: Health, fitness, &amp; helping people (obviously), techno, cheese, and movies.<\/p>\n<p>You have to be careful with passion.<\/p>\n<p>It makes us do dumb things and make irrational decisions.<\/p>\n<p>This is why I\u2019ve yet to open up <em>Tony\u2019s Techno Palace of Gruyere and Sick Hip-Hop Beats<\/em>.<\/p>\n<p>Following one\u2019s passion, while commendable, can be a tricky situation. Before you know it you\u2019ve opened up a 10,000 sq. ft facility with all the bells and whistles, yet have zero idea on where or how you\u2019re going to get clients.<\/p>\n<p>Rent\u2019s still due at the end of the month by the way.<\/p>\n<p>More to the point, and this is something I\u2019ve hit on before, I think there\u2019s this idea (or even stigma) that the only way you can become relevant or give off the guise that you\u2019ve \u201cmade it\u201d in this industry is to own a gym.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-460853\" src=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0886-4-1024x683.jpg\" alt=\"\" width=\"524\" height=\"350\" srcset=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0886-4-1024x683.jpg 1024w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0886-4-300x200.jpg 300w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0886-4-768x512.jpg 768w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0886-4-1536x1024.jpg 1536w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0886-4-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\"\/><\/p>\n<p>Many trainers\/coaches put this unnecessary pressure on him or herself to be a gym owner despite 1) not <em>really<\/em> having the desire (not to mention career capital, experience, or skill-set) to do so and\/or 2) because it seems like the natural career progression to take.<\/p>\n<p><em><strong>NEWSLFLASH:<\/strong> <\/em>You don\u2019t <em>have<\/em> to do shit.<\/p>\n<p>You don\u2019t have to be a gym owner to be successful in this industry. There are innumerable fitness professionals out there who work in commercial, boutique, box, or studio gyms who do very well for themselves.<\/p>\n<p>As far as \u201cprogressing\u201d one\u2019s career (which, let\u2019s be honest, means: \u201chow can I make more money?\u201d) I\u2019d suggest the more pertinent question people should ask isn\u2019t so much \u201c<em>Hey, should I open a gym?<\/em>\u201c<\/p>\n<p>\u2026but rather\u2026<\/p>\n<blockquote>\n<p>\u201c<em>Hey, what can I do to incur additional revenue streams so that I don\u2019t <strong>have<\/strong> to be coaching on a gym floor 40-50 hours per week?<\/em>\u201c<\/p>\n<\/blockquote>\n<p>That\u2019s a deeper discussion for another time (especially when we consider how COVID-19 affected everything within the health\/fitness industry), but suffice it to say this is where things like online coaching, writing, consulting, producing educational products, affiliate marketing, private coaching groups, and public speaking come into the picture.<\/p>\n<p>Not ironically, all of the above are typically only fruitful when someone <strong><em>has<\/em><\/strong> spent years working in a commercial gym setting and harvesting much-needed experience.<\/p>\n<h4>To Point #2 (sticking it to the man)<\/h4>\n<p>This is also called the \u201cmy boss sucks so I\u2019m going to open up a gym\u201d argument.<\/p>\n<p>I get it, I really do.<\/p>\n<p>I spent the first five years of my career working in various corporate and commercial gyms and I\u2019d be lying if I said I never got frustrated.<\/p>\n<ul>\n<li>Why do I have to work so many floor hours?<\/li>\n<li>Why are they taking a larger percentage of my sessions?<\/li>\n<li>How come they won\u2019t let me train people with my shirt off?<\/li>\n<li><em>(tosses chair through a window)<\/em> THIS PLACE IS A PRISON!<\/li>\n<\/ul>\n<p>Stop being a child.<\/p>\n<p>I could twaddle on for days on this topic, but the main point I want to make, particularly to the argument \u201cWTF, the gym is taking a huge cut from all of my sessions. That\u2019s not fair!\u201d NEWS FLASH: It\u2019s fair. Gyms have massive overhead:<\/p>\n<ul>\n<li>They need to pay rent<\/li>\n<li>They need to pay utilities<\/li>\n<li>They need to pay for upkeep and replacement of equipment<\/li>\n<li>They need to pay their employees and support staff<\/li>\n<\/ul>\n<p>The \u201ccut\u201d they\u2019re taking isn\u2019t going straight to their pockets, it\u2019s being used to pay their bills. Generally, as a trainer gains experience, earns more certifications, and\/or otherwise makes themselves a little more irreplaceable the gym will continue to take that larger cut. If you want that percentage to lean more in your favor, stop waxing poetic about how unfair it is, and do something about it.<\/p>\n<h3>2. How Are You Going to Open a Gym?<\/h3>\n<p>Is this a self-funded endeavor? Partners? Investors? You found a magic lamp?<\/p>\n<p>When we opened up Cressey Sports Performance back in 2007, Eric Cressey, Pete Dupuis, and myself did things the old fashioned way: we cut each other\u2019s hands with a razor blade and shook on it.<\/p>\n<p>Okay, not really.<\/p>\n<p>But we did sit down and discuss what each of our respective roles were going to be and also made it clear who owned what percentage of what.<\/p>\n<p>We were a little different than most gym start-ups in that Eric more or less funded the entire thing out of his own pocket <strong><em>and<\/em><\/strong> we already had a set client roster primed and ready to go between the two of us.<\/p>\n<p>Not many gym owners have that luxury.<\/p>\n<p><strong>NOTE: <\/strong><em>We were able to do that because 1) Eric had been saving money since he was seven months old and 2) We made it a point to <strong>START SMALL<\/strong> with a very bare-bones approach. <\/em><\/p>\n<p><em>The initial CSP was 2200 sq. feet located in the corner of an indoor batting facility.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-460855\" src=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/Screenshot-2026-11-13-at-10.47.01-AM.png\" alt=\"\" width=\"440\" height=\"328\" srcset=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/Screenshot-2026-11-13-at-10.47.01-AM.png 582w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/Screenshot-2026-11-13-at-10.47.01-AM-300x224.png 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\"\/><\/p>\n<p>And while we had several people offer to invest at the start, as a group we wanted to avoid that at all costs. We didn\u2019t want to be held accountable to anyone else but ourselves. Too, we just wanted to avoid weird situations.<\/p>\n<p>With investors you run the risk of too many demands\/opinions being thrown into the pot \u2013 <em>\u201cWhen will we start hitting \u201cx\u201d numbers?\u201d<\/em> or \u201c<em>Why don\u2019t we buy this $5000 leg press?\u201d<\/em> or \u201c<em>What do ya\u2019ll think of adding in BOSU ball Light Saber battles as part of the warm-up?\u201d<\/em><\/p>\n<p>We wanted our gym to be ours.<\/p>\n<p><strong>The rule of thumb is this:<\/strong> If you don\u2019t have a minimum of 6-months of operating costs set aside \u2013 to cover rent, utilities, insurance, any CAM fees, etc \u2013 than you shouldn\u2019t consider opening a gym.<\/p>\n<p>But if you do, do yourself a huge favor and email <a href=\"http:\/\/patrigsby.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>Pat Rigsby<\/strong><\/span><\/a>.<\/p>\n<p>Which serves as a nice segue to\u2026..<\/p>\n<h3>3. Is What I Did An Option?<\/h3>\n<p>To speak candidly, I never wanted to own a gym. Sure, I was (and still am) considered a co-founder of Cressey Sports Performance, but I\u2019ll be the first to admit I wanted nothing to do with the business side of the equation. All I wanted to do was show-up, coach my tail off, and do my best to serve as an ambassador to the brand.<\/p>\n<p>I let Pete and Eric worry about the TPS reports.<\/p>\n<p>When I decided to leave CSP in the Fall of 2015 it wasn\u2019t to open my own place.<\/p>\n<p>An opportunity arose where I could sub-lease at a location that was really close to my apartment.<\/p>\n<p>In short, I paid an hourly rent in order to have \u201caccess\u201d to a space to train clients. It was a perfect fit for me. There was no overhead on my end and since I already had a bunch of people lined up and ready to train with me in Boston the risk was pretty low.<\/p>\n<p>(Also, the 1-mile commute as opposed to a 45 minute drive both ways didn\u2019t suck).<\/p>\n<p>Fast forward several months and the person whom I was sub-leasing under informed me she wasn\u2019t renewing her lease and asked if I\u2019d be interested in taking it over?<\/p>\n<p>After unclenching my sphincter I put pen to paper and crunched the numbers. I came to the conclusion that if I had even <em>one<\/em> person sub-leasing under me paying <em>me<\/em> rent, that it would be a cheaper alternative on a month-to-month basis compared to what I had been doing.<\/p>\n<p>I was in.<\/p>\n<p>CORE was born. My little 500 sq. ft gym.<\/p>\n<p>Part of what helped settle my fears was that I knew what I <strong><em>didn\u2019t<\/em><\/strong> want CORE to be. I had zero aspirations (and I still don\u2019t) of building anything close to the pedigree of Cressey Sports Performance.<\/p>\n<p>To be honest, I don\u2019t think I have it in me \u2013 either in skill-set, acumen, or talent.<\/p>\n<p>All I wanted (and needed) was a small space to coach clients ~20 hours per week. This allowed me the ability to write, travel (when it\u2019s allowed), and spend time with my family.<\/p>\n<p>I coached out of that space for eight (+) years, and during that time I grew a business model that had other coaches sub-lease the space under me to help cover my overhead as well as serve as an additional revenue stream.<\/p>\n<p>If you\u2019re someone who\u2019s more hands-on and prefers the challenge of building a business, it\u2019s likely not going to be a satisfying approach. However, if you\u2019re someone like me and want something a little more low-key and are also looking for ways to offset your overhead, this option may be a home-run.<\/p>\n<p>And, as most who read this site know, back in 2024 I expanded into a much larger and fancier place\u2026<a href=\"https:\/\/www.corecollectivebrookline.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>Core Collective<\/strong>\u2026<\/span><\/a><\/p>\n<p>\u2026an all-in-one health\/wellness location that not only provides top-notch personal training where a team of coaches can share and utilize the space, but also physical therapy, massage, nutrition counseling, and psychotherapy to boot.<\/p>\n<p>Who knows, maybe I\u2019ll also host Laser Tag tournaments on the weekends.<\/p>\n<p>Which brings me to Point #1 above.<\/p>\n<p>What the fuck am I doing?\u2026..haha.<\/p>\n<h3>That\u2019s That<\/h3>\n<p>I hope this was helpful?<\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<br \/><a href=\"https:\/\/tonygentilcore.com\/2026\/11\/3-questions-ask-open-a-gym\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago I asked for a little insight on what you, my loyal readers, would like to see me write more about. Oddly, \u201cHow adorable your cat is\u201d didn\u2019t make the cut. What was a popular answer, almost resoundingly so, was for me to go into a little more detail on the business &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-16139","post","type-post","status-publish","format-standard","hentry","category-fitness"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A few weeks ago I asked for a little insight on what you, my loyal readers, would like to see me write more about.Oddly, \u201cHow adorable your cat is\u201d didn\u2019t make the cut.What was a popular answer, almost resoundingly so, was for me to go into a little more detail on the business side of\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/loudhdtv.com\/?p=16139\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"LOUDHDTV - 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