{"id":16116,"date":"2026-10-30T02:25:35","date_gmt":"2026-10-29T19:25:35","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=16116"},"modified":"2026-10-30T02:25:35","modified_gmt":"2026-10-29T19:25:35","slug":"2-more-ways-to-stand-out-with-integrity-in-an-industry-that-has-little-tony-gentilcore","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=16116","title":{"rendered":"2 More Ways to Stand Out With Integrity in an Industry That Has Little \u2013 Tony Gentilcore"},"content":{"rendered":"<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<p>A colleague of mine, Jill Coleman, wrote a wonderful piece titled \u201c<em>8 Ways to Stand Out With Integrity\u00a0 in an Industry That Has Little.<\/em>\u201c<\/p>\n<p>You can check it out <a href=\"https:\/\/medium.com\/swlh\/8-ways-to-stand-out-with-integrity-in-an-industry-that-has-little-d8a03ba8ae84\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\"><strong>HERE<\/strong><\/span><\/a>.<\/p>\n<p>I thought it was excellent when I read it a few years ago, and I still think it resonates today. Likely even more now than then.<\/p>\n<p><strong>HINT:<\/strong> <em>it\u2026was\u2026that\u2026good.<\/em><\/p>\n<h2>So I Figured I\u2019d Jump In<\/h2>\n<p>There isn\u2019t much to add to Jill\u2019s post; she hit on a lot of \u201cbig rock\u201d themes I feel behooves any professional, regardless of occupation \u2013 to follow.<\/p>\n<p>To that end, I wanted to add a few salient points into the mix and to expound a bit on some of <strong><em>MY<\/em><\/strong> thoughts around the same topic. You know, just a few tidbits, tiddlywinks, and tickles(?) &lt;\u2014 I couldn\u2019t think of another good t-word to finish the alliteration.<\/p>\n<h3>1. Practice What You Preach<\/h3>\n<p>I\u2019m a coach.<\/p>\n<p>I like helping people get strong(er), feeling better, and\/or conjuring their inner meathead. To steal an analogy from my good friend Dean Somerset: I like to think of myself as a fitness Sherpa.<\/p>\n<p>Except in this case, instead of guiding people up Mt. Everest, I guide them through their Goblet Squats or get-ups; or my Gangstarr play list (alliteration!) My job is to be their support system and direct them from Point A to Point B in the safest, most time efficient path possible.<\/p>\n<p>The key here, of course, is the <em>coaching<\/em> part.<\/p>\n<p><em><strong>I actually coach.<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-460842\" src=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0053-6-1024x683.jpg\" alt=\"\" width=\"538\" height=\"359\" srcset=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0053-6-1024x683.jpg 1024w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0053-6-300x200.jpg 300w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0053-6-768x512.jpg 768w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0053-6-1536x1024.jpg 1536w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0053-6-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\"\/><\/p>\n<p style=\"text-align: center;\">I\u2019m <em>totally<\/em> coaching in this picture. Or trying to figure out what I want for dinner once I\u2019m done.<\/p>\n<p>Meaning, I work with people in real-life. It boggles my mind that there are some \u201cfitness professionals\u201d out there, a minority to be fair, who sell themselves as these industry messiahs who have worked with 1000\u2019s of people and are \u201cworld renowned\u201d despite being 24.<\/p>\n<p>Now, I\u2019m not saying someone can\u2019t be a successful coach or even well-known in this industry at 24.<\/p>\n<p>However, you know it, I know it, your best friend\u2019s second cousin\u2019s dog trainer\u2019s Little League coach knows it\u2026<\/p>\n<p>\u2026they\u2019re full of shit.<\/p>\n<p>Or, even worse, there are some fitness professionals out there \u2013 regardless of age \u2013 who market themselves as \u201cexperts\u201d and write a good game \u2013 are featured on popular sites or sell a bunch of E-books \u2013 <strong><em>but train zero people<\/em><\/strong>.<\/p>\n<p><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.instagram.com\/benbrunotraining\/\" target=\"_blank\" rel=\"noopener\">Ben Bruno<\/a> <\/strong><\/span>and I like to play a game whenever we come across an insane workout or program online. You can always tell those programs written by real, well-seasoned coaches (who work with real people) and those written by wannabes:<\/p>\n<h4>Real Coach<\/h4>\n<p><strong>A1.<\/strong> Trap Bar Deadlift 3\u00d75<br \/><strong>A2.<\/strong> (Loaded) Push-Up 3\u00d78-12<\/p>\n<p><strong>B1<\/strong>. Goblet Split Squat 3\u00d78\/leg<br \/><strong>B2<\/strong>. Chin-Ups 3xMAX repss<\/p>\n<p><strong>C1<\/strong>. Chest Supported Row 3\u00d712,10,8<br \/><strong>C2.<\/strong> BearSaw 3\u00d78-10<\/p>\n<p><iframe loading=\"lazy\" title=\"TonyGentilcore.com - BearSaw\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/In5wl5fm1qo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>Coach Who\u2019s Never Trained Anyone\u2026Ever<\/h4>\n<p><strong>A1.<\/strong> Deadlift 10\u00d710<br \/><strong>A2.<\/strong> Handstand Walks over Broken Glass 10x400m<\/p>\n<p><strong>B1.<\/strong> Bench Press 10\u00d710<br \/><strong>B2.<\/strong> Punch a lumberjack in the beard 10xMAX reps<\/p>\n<p><strong>C1.<\/strong> Back Squat 10\u00d710<br \/><strong>C2.<\/strong> Barbell Bicep Curl w\/ Weight Releasers, 5\/5\/5 Tempo \u2013 Blindfolded 10\u00d75<\/p>\n<h4>Listen, all I am saying is this:<\/h4>\n<p>Don\u2019t be a clown. Don\u2019t pretend to be something you\u2019re not. It\u2019s not worth it and (most) people are going to be able to see right through the nonsense anyway, which is not going to help your career in the long run.<\/p>\n<p>Moreover, and this is just my own personal aside: I have rarely programmed an exercise (or protocol) that I haven\u2019t performed myself.<\/p>\n<ul>\n<li>20-rep squats?\u2026yup.<\/li>\n<li>21 straight days of deadlifting?\u2026stupid, but yes.<\/li>\n<li>THIS?<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"TonyGentilcore.com - Functional Training 101\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GDldKNbEmU4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p>Well, the video proves it\u2026;o)<\/p>\n<p>I can think of no better way to hammer home this point than with a story I heard Martin Rooney say years ago centered around the Monk, the Mom and the Toddler (paraphrased):<\/p>\n<blockquote>\n<p><em>A mother was incensed she could not get her toddler to stop eating sugar. As a final hail mary she decided to seek the advice of the wise Monk.<\/em><\/p>\n<p><em><strong>Mother:<\/strong> \u201cOh wise Monk, can you tell me how I to get my toddler to stop eating sugar?\u201d<\/em><\/p>\n<p><em><strong>Monk:<\/strong> \u201cCome back in two weeks and I will tell you.\u201d<\/em><\/p>\n<p><em><strong>Mother:<\/strong> \u201cFML, (like I said, paraphrased) that doesn\u2019t help me, but okay. See you in two weeks.\u201d<\/em><\/p>\n<p><em>(Fast forward two weeks)<\/em><\/p>\n<p><em><strong>Mother:<\/strong> \u201cAlright Monk, it\u2019s been two weeks. How do I get my toddler to stop eating sugar?\u201d<\/em><\/p>\n<p><em><strong>Monk (looks directly at the toddler):<\/strong> \u201cStop eating sugar.\u201d<\/em><\/p>\n<p><em><strong>Mother (incredulous):<\/strong> Wait, what? That\u2019s what I have been doing all along! This makes no sense. Some wise Monk you are!\u201d<\/em><\/p>\n<p><em><strong>Monk:<\/strong> \u201cI had to stop eating sugar before I could tell someone else to do the same.\u201d<\/em><\/p>\n<\/blockquote>\n<p>That\u2019s integrity.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/xT0xeJpnrWC4XWblEk\" width=\"480\" height=\"320\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/whoa-hd-tim-and-eric-xT0xeJpnrWC4XWblEk\">via GIPHY<\/a><\/p>\n<h3><strong>2. Don\u2019t Buy Followers<\/strong><\/h3>\n<p>A few years ago I remember watching <a href=\"https:\/\/www.instagram.com\/bretcontreras1\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>Bret Contreras<\/strong><\/span><\/a>\u2018s presentation via the NSCA Personal Trainer\u2019s Virtual Conference on how to grow your Instagram following. Bret\u2019s someone who has over 1.9m+ followers so he knows a thing or two about what to do and what not to do.<\/p>\n<h4>To Do:<\/h4>\n<ul>\n<li>Prioritize actionable content<\/li>\n<li>Treat it like a job (I.e., good content takes more than 10 minutes to produce. Bret spends, on average, 3-4 hours PER DAY creating content and interacting with his followers)<\/li>\n<li>Good content is a combination of training yourself, training other people, and READING<\/li>\n<li>A good microphone, lighting, and knowing your angles matters.<\/li>\n<li>Be authentic<\/li>\n<\/ul>\n<h4>Not to Do<\/h4>\n<p>I see it all the time.<\/p>\n<p>Someone has 100,000 followers yet two comments on each post.<\/p>\n<p>Don\u2019t buy followers.<\/p>\n<p>Just. Don\u2019t.<\/p>\n<p>The facade will only last so long.<\/p>\n<h3>3. I\u2019m Done, Gotta do my annual viewing of The Shining since it\u2019s almost Halloween.\u00a0<\/h3>\n<p>Peace.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<br \/><a href=\"https:\/\/tonygentilcore.com\/2026\/10\/2-more-ways-to-stand-out-with-integrity-in-an-industry-that-has-little\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A colleague of mine, Jill Coleman, wrote a wonderful piece titled \u201c8 Ways to Stand Out With Integrity\u00a0 in an Industry That Has Little.\u201c You can check it out HERE. I thought it was excellent when I read it a few years ago, and I still think it resonates today. Likely even more now than &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-16116","post","type-post","status-publish","format-standard","hentry","category-fitness"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A colleague of mine, Jill Coleman, wrote a wonderful piece titled \u201c8 Ways to Stand Out With Integrity in an Industry That Has Little.\u201cYou can check it out HERE.I thought it was excellent when I read it a few years ago, and I still think it resonates today. 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