{"id":16034,"date":"2026-09-05T01:45:05","date_gmt":"2026-09-04T18:45:05","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=16034"},"modified":"2026-09-05T01:45:05","modified_gmt":"2026-09-04T18:45:05","slug":"how-to-guarantee-your-clients-will-have-a-hard-time-actually-getting-results-tony-gentilcore","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=16034","title":{"rendered":"How to Guarantee Your Clients Will Have a Hard Time Actually Getting Results \u2013 Tony Gentilcore"},"content":{"rendered":"<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<p>If you train people for a living, read this.<\/p>\n<h3>Do Not Guarantee Results<\/h3>\n<p>It\u2019s seems counterintuitive, maybe even borderline asinine, not to guarantee your clients results, right? I mean, what the hell are they hiring you for?<\/p>\n<p><strong>HINT:<\/strong> It\u2019s not to trade baseball cards or tickle fights.<\/p>\n<p>I had a new client start with me recently and within ten minutes of her initial assessment she was relaying a story of her previous coach telling her she\u2019d see results in \u201cx\u201d weeks.<\/p>\n<p><em>Guaranteed.<\/em><\/p>\n<p>Guess what didn\u2019t happen?<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3o7TKADUTh4dHyx2co\" width=\"480\" height=\"225\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/bummer-bummed-out-3o7TKADUTh4dHyx2co\">via GIPHY<\/a><\/p>\n<p>I don\u2019t know about you, but I\u2019d hate to set myself up for that kind of standard or expectation as a coach. Unless their goals are any of the following\u2026.<\/p>\n<ol>\n<li>Cut diamonds with their pecs.<\/li>\n<li>Build a deadlift that shakes the ground all the way down in Kentucky.<\/li>\n<li>Become a world class hugger.<\/li>\n<\/ol>\n<p>\u2026I\u2019m not guaranteeing <em>anything, <\/em>let alone within a specific window of time.<\/p>\n<p>When a new person shows up to <a href=\"https:\/\/www.corecollectivebrookline.com\/\" target=\"_blank\" rel=\"noopener\">Core Collective<\/a> I have zero insight into their work ethic, degree of compliance, or any other outside factors that may or may not come into play (family responsibilities, work schedule, <em>Lord of the Rings<\/em> marathon watching schedule).<\/p>\n<p><strong>Don\u2019t get me wrong:<\/strong> There should always be an open dialogue and some form of communication with regards to goal setting. But don\u2019t set yourself (or your client) up for a trap by <em>guaranteeing<\/em> results.<\/p>\n<h3>So, Uh, Since We\u2019re Talking About Goals<\/h3>\n<p>It behooves any coach to encourage their client to be more specific with their goal setting. Having realistic and tangible goals in sight helps nudge more intent and purpose. It keeps people more invested in their training.<\/p>\n<p>Just be careful of someone being too vague (\u201cI want to lose weight\u201d), unrealistic (\u201cI want to add 100 lbs to my deadlift in two weeks\u201d), or downright batshit crazy (\u201cI want to pet a Unicorn\u201d).<\/p>\n<p>Lets use a too vague example.<\/p>\n<p><strong>Too Vague<\/strong> = <em>\u201cI want to lose weight\u201d <\/em>or<em> \u201cI want to get stronger.\u201d<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-460758\" src=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/212715340_l-1024x683.jpg\" alt=\"\" width=\"533\" height=\"355\" srcset=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/212715340_l-1024x683.jpg 1024w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/212715340_l-300x200.jpg 300w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/212715340_l-768x512.jpg 768w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/212715340_l-1536x1024.jpg 1536w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/212715340_l-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 533px) 100vw, 533px\"\/><\/p>\n<p style=\"text-align: center;\">via <a class=\"ImageDetails__information--link\" href=\"https:\/\/www.123rf.com\/profile_liudmilachernetska\" target=\"_blank\" rel=\"noopener\">liudmilachernetska<\/a>@123rf.com<\/p>\n<p>Neither is a bad goal. They\u2019re just both vague as shit. It\u2019s like me saying something to the effect of <em>\u201cI want food\u201d<\/em> when asked what I am in the mood for for dinner.<\/p>\n<p>When someone suggests a vague goal like the ones above I\u2019ll usually try to dig a bit deeper:<\/p>\n<ul>\n<li>\n<blockquote>\n<p>\u201cWhy do you want to lose weight\/get stronger?\u201d<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>\u201cWhat\u2019s prevented you from achieving those goals in the past?\u201d<\/p>\n<\/blockquote>\n<\/li>\n<li>\n<blockquote>\n<p>\u201cHow will attaining those goals make you feel once you hit them?\u201d<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p>Peeling back the onion with follow-up questions reveals quite a bit. The person soon understands they need to switch gears and latch onto something more concrete.<\/p>\n<p>Which serves as a nice segue to\u2026<\/p>\n<h3>Try to Encourage More Performance Based Goals<\/h3>\n<p>I\u2019ve been a champion of this approach for a number of years now.<\/p>\n<p>Setting <strong>performance-based goals<\/strong> is a game changer.<\/p>\n<p>For example, with many of my female clients, instead of allowing them to default to the \u201cI want to lose weight\u201d trope, I\u2019ll encourage them to pick a performance-based goal to train towards instead:<\/p>\n<ul>\n<li>Perform their first strict, unassisted chin-up<\/li>\n<li>Deadlift their bodyweight for five reps<\/li>\n<li>Perform ten, strict pushups from the floor.<\/li>\n<li>Beat Wonder Woman in a fist-fight.<\/li>\n<\/ul>\n<p>Setting a performance-based goal makes things so much clearer from a programming standpoint. First off, it makes getting rid of the superfluous foo-foo bullshit easier. Secondly, and most important, is that it gives people purpose in their training.<\/p>\n<p>There\u2019s a <strong><em>WHY behind the madness.<\/em><\/strong><\/p>\n<p>Each exercise, exercise order, load, set\/rep, and rest period is curated for the sole purpose of hitting that goal.<\/p>\n<p>To steal a famous quote from strength coach, Dan John:<\/p>\n<blockquote>\n<p><em>\u201cThe goal is to keep the goal, the goal.\u201d<\/em><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-460760\" src=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/Screenshot-2026-09-04-at-1.53.34-PM-1024x738.png\" alt=\"\" width=\"495\" height=\"357\" srcset=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/Screenshot-2026-09-04-at-1.53.34-PM-1024x738.png 1024w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/Screenshot-2026-09-04-at-1.53.34-PM-300x216.png 300w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/Screenshot-2026-09-04-at-1.53.34-PM-768x553.png 768w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/Screenshot-2026-09-04-at-1.53.34-PM.png 1360w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\"\/><\/p>\n<p>Either your training program is bringing you one step closer to hitting your goal, or\u2026it\u2019s not.<\/p>\n<p>What I find, more often than not, is when I can get a client to marry him or herself to training for a performance-based goal, the work and effort involved often results in them hitting that aesthetic goal anyways.<\/p>\n<p>It\u2019s a win-win.<\/p>\n<p>The dose of empowerment is priceless.<\/p>\n<h3>Set Up Process Goals<\/h3>\n<p>This is so simple it\u2019s absurd.<\/p>\n<p>Basically, process goals are smaller, more bite-sized, DAILY, goals people should try to hit that will compliment their ability to hit \u201cbig rock\u201d training goals.<\/p>\n<p>I mean, how \u201cstrong\u201d is someone going to get if they\u2019re routinely only getting 4-5 hours of sleep a night? What are the chances someone is going to \u201close weight\u201d if their idea of a veggie is a piece of lettuce on top of their double bacon cheeseburger?<\/p>\n<p>Setting up 2-3 process goals \u2013 getting at least seven hours of sleep a night, shooting for 3-4 servings of vegetables per day, eating out less \u2013 for people to strive for every day is a great way to not only keep them on task, but provide an unparalleled sense of accomplishment as well.<\/p>\n<p>As they check off hitting each goal per day, they gain more and more confidence and sense of \u201choly shit, I <strong><em>can<\/em><\/strong> do this.\u201d<\/p>\n<h3>Build Autonomy, Competency, and Relatedness<\/h3>\n<p>These are just fancy-schmancy ways of saying people want to have a sense of freedom\/choice in their training, they want to feel like they can do shit, and they want to be part of a community.<\/p>\n<p><strong>Autonomy:<\/strong> People don\u2019t like to be told what to do. When someone is told what to do or not to do, the human response is something called <em>reactance<\/em>. They revolt. Go against the grain. Tell you to go fuck yourself.<\/p>\n<p>Basically, they do whatever it is you told them <em>not<\/em> to do anyway.<\/p>\n<p>Admittedly, when someone is paying you to be their coach, there\u2019s a degree of \u201cdo what I tell you to do\u201d that comes with territory.<\/p>\n<p>However, I\u2019d encourage any coach or trainer to build a level of CHOICE into their programming.<\/p>\n<ul>\n<li>Maybe your client gets to choose what variation of deadlift they perform that day.<\/li>\n<li>Maybe you let them choose if they want to use dumbbells or kettlebells for certain movements.<\/li>\n<li>Maybe you give them a 5-10 minute window at the end of their session to do some additional glute training.<\/li>\n<\/ul>\n<p>That sense of freedom\/autonomy will undoubtedly build a greater degree of compliance.<\/p>\n<p><strong>Competency:<\/strong> This is easy. People don\u2019t like to fail. I\u2019d argue failing is good and part of the growing process, but that\u2019s besides the point. People want to feel like they can DO stuff. For example, if someone has little experience strength training, what\u2019s the likelihood they\u2019re going to feel great about barbell back squatting on Day #1.<\/p>\n<p>Now, I\u2019m not saying a good coach can\u2019t teach someone how to back squat in a matter of minutes.<\/p>\n<p>It\u2019s very doable.<\/p>\n<p>However, what I <em>am<\/em> saying is don\u2019t be a dickhead. It <em>can<\/em> be intimidating for some people to place a barbell on their back, and you\u2019re not doing them any favors by force-feeding it. I feel the squat is a valuable pattern everyone should become competent with. That doesn\u2019t mean everyone <em>has<\/em> to start with a barbell on their back.<\/p>\n<p>Goblet squats are a splendid starting point for many people. Once they\u2019re comfortable with that, we can progress accordingly.<\/p>\n<p><strong>Relatedness:<\/strong> Keeping this one brief, going out of your way to build a culture where people are surrounded by like-minded individuals <strong><em>and<\/em><\/strong> they can be themselves is paramount.<\/p>\n<h3>Don\u2019t Be Scared to Dish Out Some Tough Love<\/h3>\n<p>Bringing this whole discussion full-circle: Remember that new client I mentioned above, the one who told me her previous trainer guaranteed her results?<\/p>\n<p><strong>She asked me an obvious question:<\/strong><\/p>\n<blockquote>\n<p><em>\u201cWhen do you think I will see results?\u201d<\/em><\/p>\n<\/blockquote>\n<p><strong>My response:<\/strong><\/p>\n<blockquote>\n<p><em>\u201cIf you kinda-sorta train, you\u2019ll get kinda-sorta results.\u201d<\/em><\/p>\n<\/blockquote>\n<p>This was a (maybe not so subtle) hint that it\u2019s up to HER. You get out of training what you put into it.<\/p>\n<p>As someone\u2019s coach I\u2019ll be there to support them and help augment their training experience. However, it\u2019s also important to relay the message that part of the onus on them, too.<\/p>\n<p>They have to take ownership and responsibility.<\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<br \/><a href=\"https:\/\/tonygentilcore.com\/2026\/09\/how-to-guarantee-your-clients-will-have-a-hard-time-actually-getting-results\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you train people for a living, read this. Do Not Guarantee Results It\u2019s seems counterintuitive, maybe even borderline asinine, not to guarantee your clients results, right? I mean, what the hell are they hiring you for? HINT: It\u2019s not to trade baseball cards or tickle fights. I had a new client start with me &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-16034","post","type-post","status-publish","format-standard","hentry","category-fitness"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you train people for a living, read this.Do Not Guarantee ResultsIt\u2019s seems counterintuitive, maybe even borderline asinine, not to guarantee your clients results, right? 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