{"id":15989,"date":"2026-07-31T19:39:33","date_gmt":"2026-07-31T12:39:33","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=15989"},"modified":"2026-07-31T19:39:33","modified_gmt":"2026-07-31T12:39:33","slug":"on-running-a-fitness-business-tony-gentilcore","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=15989","title":{"rendered":"On Running a Fitness Business \u2013 Tony Gentilcore"},"content":{"rendered":"<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<p>Not long ago a friend and colleague of mine,\u00a0Mike Perry of <a href=\"http:\/\/www.skillofstrength.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>Skill of Strength<\/strong><\/span><\/a>, posted a list (or treatise if you will) on his Facebook page of things to consider when running a fitness business.<\/p>\n<p>It was great.<\/p>\n<p>Mind you, in the age of AI things have gotten a bit more interesting and somewhat complicated. What\u2019s more, it doesn\u2019t help that whenever you peruse social media there are any number of \u201cbusiness coaches\u201d telling you how easy it is to make millions in this industry despite the fact that very few fitness professionals make six figures.<\/p>\n<p><span class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);\">The <span class=\"\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Roboto, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);\"><a class=\"H23r4e\" href=\"https:\/\/www.bls.gov\/ooh\/personal-care-and-service\/fitness-trainers-and-instructors.htm\" target=\"_blank\" rel=\"noopener\" data-ved=\"2ahUKEwiztvrk7fyVAxW7L1kFHcCHG-4Qy_kOegoIAAgACAIICRAD\" data-hveid=\"CAAIAAgCCAkQAw\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Roboto, Arial, sans-serif; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: underline 1px rgb(153, 195, 255); border-bottom: 0px rgb(153, 195, 255);\">Bureau of Labor Statistics<\/a><\/span> reports that the highest-earning 10% of fitness trainers and instructors make upwards of <strong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Roboto, Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);\">$80,740<\/strong> per year in base wages. The math doesn\u2019t math on TikTok I suppose.<\/span><\/p>\n<p>Nonetheless, I have always been a firm believer that BASICS matter first\u2026whether we\u2019re talking actual training or even business advice.<\/p>\n<p>I wanted to share them here with my own thoughts and additions after Mike\u2019s suggestions.<\/p>\n<p><strong>1. You\u2019re not going to get 50 leads a week. If you do, most of them are rubbish. Don\u2019t bother clicking on that sponsored ad.<\/strong><\/p>\n<p><em><strong>TG<\/strong>: The selfie video filmed from inside a private jet or with a group of models and a Camaro in the background should be a red flag enough.<\/em><\/p>\n<p><em>The truth of matter is: allowing your business to grow organically via patience, hard work, and word of mouth is almost always going to \u201cwin out\u201d over the quick gratification you\u2019ll receive from dolling out a few hundred dollars to some fucktart who doesn\u2019t even own a gym in the first place.<\/em><\/p>\n<p><em>Guess what: When I was at Cressey Sports Performance we didn\u2019t spend one single dollar on advertising or marketing in the first five or so years we were open. Maybe even longer (if at all now that I think about it). Likewise, since being on my own since 2015 I have not had to rely on Google ads or social media marketing in order to gain clients.<\/em><\/p>\n<p><em>Instead here\u2019s what I have always focused on: Greeting people with a smile. being a cool person to hang out with for an hour, and actually getting people results. Oh, and keeping my B.O under control.<\/em><\/p>\n<p><em>Quit looking for the easy fixes, shut up, and do the work.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter \" 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GDR390fJc+v8OhKuzGU2K1Bb7zvl5p5fO7cvK3bMKaNmhZrG+LKSndlaDM8cmWyg+Lzp8rplKT6QtJdsDTU0oaXPJDQLkuNgAtDHR\/wWsO9rk9CdVhuIOJZKoBuURxjXI05rnq51hf5LScLYz2zBG8\/xGi3i4DYoZIy02xsTjqpFCfCC2UO0cL6g81scOfPV9ow62ieyNjdACRbQdbIXNAZHW6c1apcQNKx0jXWd7rCNLk8x5KWt9F3FJNktDwBWhtg21zzIV6H2aVF7lzfVanD\/aFTvY0ua\/PazgACA7zvsVf\/AHwiLC8MdYeQTNw8tnN8\/CMxSezQjVzm3VyH2btuC6S\/hZaH94xlzCPlf3v8IXDxo57wwRtG\/MlK1iXsN5CWLgSEc\/p\/lW4+DqcdT8lM3F3kbNHz\/NO\/aEh5j5LJYf8AU15PZ6zhmnHwlZnijDuxLywHKQzLvYHUbrSisf8Aa+5C8elJhfnJI0Wloa4VD43KMuWclqzKWuAe8SHVwANrfCL6aDVD6GWUuyudI53Mm9g3pfbqtBW1sdrOfk+nyVbDHRSPLWyi2xceXj4rRtqqOiUkubNTR0DpmU7naAB13G9rAjT1CPxPzOOqsQ07CxgZ7rW5W+ikhpgDoE7jTOeWRyS\/Cu6mCZJTjdEixRSx3CNCWUewCa6BEMqiexMCyhJAsLxHXQztLYpA9t8ri06Bzd9Ua4q40pacPYX532LcrNbEi1i7YHwXB85tpoPO2niEyjqApqLNLPHDG\/VzR63PyCsT8VZRlgZoPjd+DfzWRykHQWV7DaB8rrNPiSSAB6n7k21HyDdl\/iG8GxmSJ7pXOBDveDjYOF76Drvay1FLjcReXOJjzNI73Xpog9PwzE0Avnj7S19SHeWtxYeQQKuqtQNyBYev\/hPwyfJv6biSmYLOk26AlaSjmZK0PjcHNPMfcRyK4rHIdOZPz8wOXmtFw\/jLqZ+b4TbO3e463PMLUazppjXisMsQCDcEAg9QdQUkoxOIkA4g4rhpSYw3tJdy0GzW9Mx\/AIzjmICnp5Jj8LdB1cdGj5rhc9U5zi9xzEkucTub7lTxwvkecqDmKcSTzk55SGm\/cbdrR6Df1QCaI3v+vAJjpbH9c1Zhfcaq9URuyKLD5Xatikd4tY931AUUGZpDmEtI2INj80fZjVQGZGTva2wGVpsLDS2iHsjAFh\/4WYQozimqawNEbSeb7G59NgoTXTynNJa407xO3h0VeOYmw2tfl16nmrVJI3M0vBLb94DfxAKnoS6Q7m32yxBO8crHcEOFgfvWjw\/iQGPs3tte3eH1uFQkraM69m4D7IBa4eTmuLXfIFDa0wixgkLmO71jo5hvq07X63sN0jgn2HU10dfcf4WnTTx0WZwXWcev3rOcP8SuhHZvOaM\/DzZ4t8PBaXhkZpSRtyPUFQyRcUVhKzcRDRTxNsguMcRU9KP4jrvtcRt1cR18B4lYLHuPZphkjtAzwJzO83208gtCDYJSSOk4pj1NTg9tMxpAvlvd3+0arl9NxM6trnyFzmxtY5sUd9ACQCXDbNp9VjsXnIbpbU687+ZQumxF8Tw+MEOHy9VXa4FjOnZvMdwvMT9EGpKEtRyg4gpqpli8RPaLuDza1tyDzCA43xLC3u013HbOdvEtbz9VOMZdFpSj2GOF+LjSVh7Zx7B4DHDU5S33XgeFyDbl5LsmHV0Uzc0MjJB1aQbeY5L5jZVRjvuLnu5NsfqStBhVfJE5s0byySwPd\/4kfEPAq7xnNr5PoQhNLVhME9pDXENq4ww\/\/Yy5b\/1MOo9LrUfvFTkAiRpB2IIU3a7HXPRJi2JxU7M8z8oOg5lx3sBzK5lxXx3JL\/ChBjYQb699w8T8I8vmh\/tE4p\/1ExY0\/wAOIkMtpckDM49b7DyWRgnzOB5m1z4DkP1zVYx4snJl7HuHZo4mzys7NhsGBxAMhOvcZva2pKAxNbmAeSG3GYixIbfWwOl7Ini0rpCXOcXHqSSdfNCwFVCDqhjA8iMuLLnKXABxHK4HNG8KxCWNmVryxvRthfzO5QVg1VkzaWWMTVc179SqcUZe8nppdMkeiLYsoDBq47238fLzKJiq+Sx0Nh15n5brztiPdufPQfIIjHRi2th5fiTuo5qRvIm\/9xWMdU4HrBJRRFztQC08vdJHPwskue4ZDUmMdmHFutrG3NepGuR10bD2t14EMMLTcvc55\/tYAB9X\/RcpcVoOL6WSKVrJHZnBt+ZsCfHyQIeO3XojjVRQJv5EB5Kw2WyhmFt14SnELbahSCa4VFWYW2CASx2mykZUKqFA46IUYLsqVSnmyu0VUS6LwAu15DmhQQlDU+P65Bavh\/ib\/Tx5rXtf5bjVYWO2\/wBTt6BWJ6siIs+04O13IaCBpy1P0SThqVDQlTstYnjck8r5ZD3nG9uQGwA8AmmpI1FiDu09UJa9XqJ\/hr1P4dE1UALYdg0lZcQtDS2185ytudgHHQmwJt0CE4rh5gkMTnMc5trljszQTyv1Clqn3HXw5IeQiAY6G+ttPp6lTUNIC7bQJg+iu0rrBYBqI+G45I2uc9lyL5Wlhc1vUjOHfIFV8Wo2Rwl8MzZCLAgN2JNuTjY+DrIQJQoZS290EmM2vQz\/AFLmjX8\/qiHDVbGXPbO6wLXOab2AkAuAfAoBNMT6qbDWXJJ0G17XAvyI8UXG0KnT4Lk0TnWOW563zA\/W6pMu13TmjYc0DS1vDb\/CH10Re5oYC5xNg0C5cT0ARRitPJsoLarb0Xs+mc0OlmZEfs2LiPMg2V+L2bwj36w\/9LG\/iUm7BeR9qXo52Nl5YnYLo9dw3Q0sErxnmkaw5TIRlBtocjQB87rAMn+4\/cnhJS6BKDj2RxwkEEkC1jbyVgVduep3O11ULrptk9CFwVh3Bv1B\/MJPqCdQqlua9DrHwO6NGs7BwbT2o4j1BPzJSRLgprX0NOWm4yAeoJBSUJdsoujmPHcxfXTf0kMHk0AfmgAN97H71qeJ8NfNiFT2Y7vaHvHQXsLgdV6OD3AXMo+X+UdcYpJm25S5SMfUNt+CYzqi+PYQ6EA5g4dR+SE25J001aEaadMfDHzKsAqIOT2LAH21Cgc3cKYlNfv6LBKl91PA3TXYbDqVC8a+at0wHqsYlyk8mi3M7N8h1VWtZYjW97m\/yVxlumvne3odlVxJ1y31\/BAxTcrUcmiqOTmHQfrZExZdMmOKhYblSckDDk8PsmJPWMPMy8dMoXbqMlEB4jtOWNia072v43P6+iBsCtNcUaMX5C066tPUHfzCKcNYjHBmlfrL7rdNGt5keJ5+SzTnFOzFZwtUGMtLtG3p+Ke1Ju7Lbz09VP8AtIH4yhvCbmCFxdlu5xve2wAsrFZBA\/3W2d\/Tp87LkkoqVUdsZNxTJsQ78Lxm3a77lz9p5rQTl8d7HToVn5BY8l0YlRz5ndCC9Ca0X5hSNY3r8lZHOOYNFruE+FYqkGSZzwxpa0NbYZ3Wu67jsBcDTxWcdIBpHtYXvrrzW\/4Kc1lNZzgNXO1O90ZXptBVXTNpRvZExscTQxjRZrRsAksx+8A+yV4pbUvRTVH2e4zlFQ4tOjjm66ndW4mteyxVXiXAjSPbE6QPdkuSARuTbdDKSoc073XHOLOuEuDJcTzODuycNWk38uSDsC6HxFg4qYw4WEjQbHr\/AEnwXPiLEgggjQg7g9F0YpJxOfMmpWehPjUeZOa9UIkiRIKb2gXhcsEjmj28x8iul4TSxZQwRt+QN\/Vc2mOi6nwdSODBLMLEtFmnQgcyR1UM74L4O2MxbhKB0ZLQWP3BG3q1csxBpbIWu3boV2XHMVYxhF9SLDxK4\/jIPbvuCNeYshgbfYc8UuUUHJwNh+uaa8JwF7BdBzDmCwUhSASvqsE9G6T914xeOKxhr165qT0gmQLGsCnbsnOpXhrXlpDX5g11jZxbbMAdiRcX8wkGJ6FsQak9q1XAPDsdZUthlc9rTfVlg69iR7wI5dFrPaRwHRUFIHxuldM97WtL3tsALl5ytaAdBbXqmpdAuznWE1rI2OzNBN+fSyVTjbzo3QfJDuyXl1F41dlVkdUhSyOd7xJUXZqa6aUyEsYI08MSDk4HwToDJ6dl12T2TYHS1MEgmjD3xvFjmcO44XboD1Dlx6meus+xivDah8ZP8xmnmw3H0Llerg67It\/JHRf3Lof\/AM7fm780loElxa5ey+mPowvtI4aMrDVRXMjG99m4ewa3HQjXzC5QJgdl2E+0nDrfzXH\/ALb\/AK6LjOPVdM+pl\/0ZPZB1wHC2+pAH2b3spyjZfHLwF6ap8vEIBxphX\/yGDoHj7nfgV5T1ljvqjMVTnblNnAixB6FQVwdl2lJUc6AXhRrHsE7I54rujPqWeB8PFBLrqTTVo5JRadM9XgeV7cK9hVD28rWg6X73lzRbrkCVug5wfgxee2lboPcaRuftH8FtKyY5bg2UTG5QALNFrW6AITiuKhtwPRcUm5yO6MVBUV+zBeM93EmwHmqHGZa+fPzcxl\/7gLfcAtthOBmGnbUyNBfJqc3wMd7oA5X3K8rOCZq5r5IY2ty\/y35gBIRuwt+5338unFGuDnyT5OWz0MbWFxuTbTXnyQ5jbBE8ZpnxEskaWuBIc1wsQRuCEMBVVFrsjJpvgcFGSnSO5fNRghagEjF4TqvQUxYw9exhRkqRrk6QrOk8NPpJ8ImgqLdpDL2kFnWfmlbYkDmLtdflt4LMVOHsbbLf1Q7C5S14PojJJcmlbkaNKJ0L2K4cwzSyEAljW5fAkm5Hpp6r327z3kpo77Mkdb+5zQP+JRDgXgybsnSPkfBnaA3Lo+xINzfbb6rN+1jh40zoXGaSXO14vIbuGQg2FuXfWX2BLrg5nKq7lPKqzkGjI8LV5mPReW6JXPRAYeHhOa4dVHcJzbIoDLUZCO4Bib4JWSMNnNII8xyKz8dlepXclfHKmSnGz6Qw3jijkja90ojcRqx17g+gSVXh\/hGhfTQu7EOLo2EuJNySLkmx6pKEliTa5KLXXgLN4UohtSw\/7AvljEHZZpC3Sz32t\/ceSSSnHpjhAO0B5onQvOW99UklCR1RNNQtBvcA33WA4spWRzkMaGggGw6pJJMP2GzfUChbjgiFohc8AZibX52XqSrm+pHD9wlXSGxN+iocLwtlromSAOaXC4Ox3OvySSU8RbJ0da4vH\/pn+SIezP8A9vi83\/8AIpJK8P4zkn9zm3t\/pGNqKd7WgOex+cj4i1zQ0n0JXJZdNkkld\/VE12yErwJJKY5KVGkksjHpUkYSSToVl6k94LoXAFIySrha9oc3NsdjYXF0klaPT\/4TZ35cm9uZ1ph\/TL97Eklz4fsUn0cYnVZ6SSpICIym3SSSDDmhSNSSWQSSNXqXdJJUiIz6L9l8rnYdFmN7F7R4AO0C8SSUs38jDD6o\/9k=\" width=\"370\" height=\"255\"\/><\/p>\n<p><strong>2.<span class=\"text_exposed_show\">\u00a0Systems matter. Make it as clear as possible.<\/span><\/strong><\/p>\n<p><strong>TG<\/strong>: <em>There should be as little ambiguity as possible here. When someone reaches out to me asking about training I give them the rundown:<\/em><\/p>\n<p><em>Assessment cost this much. In the assessment we will cover \u201cx,y, and z.\u201d And, to keep things as transparent as possible I even send along my pricing sheet so they\u2019re aware of expected costs should they choose to continue.\u00a0<\/em><\/p>\n<p><em>Systems will vary depending on size of a facility. I mean, how I go about \u201csystemizing\u201d my way of doing things \u2013 as a one-man show \u2013 compared to when I was at CSP, tag-teaming responsibilities amongst a larger staff, needs to be taken into account.<\/em><\/p>\n<p><em>Suffice it to say, verbiage used during an assessment (and with larger staffs, ensuring the same verbiage is used to coach and cue exercises), pricing, cancellation policies, collecting payments, how programs are dispersed, tracking of sessions, scheduling, what night is after hours Fight Club, all of it, needs to be systemized to prevent chaos.<\/em><\/p>\n<div class=\"text_exposed_show\">\n<p><strong>3. You cannot do it all yourself. Well, you can for a bit. Eventually you will get burnt out.<\/strong><\/p>\n<p><strong>TG:<\/strong><em>I\u2019ll tell you this: It helps to have a very understanding partner. I can\u2019t thank my wife enough for her support throughout the years.<\/em><\/p>\n<blockquote>\n<p>\u201cOh, my bad babe, I can\u2019t watch House of the Dragon tonight because I\u2019ve got programs to write.\u201d<\/p>\n<\/blockquote>\n<p><em>The thing about the fitness industry is that we work when others don\u2019t. This is compounded when you factor in all the chores and responsibilities that percolate the \u201cto do\u201d list outside the actual hours of training clients.<\/em><\/p>\n<p><em>Cleaning, bookkeeping, program writing, throwing one\u2019s face into a brick wall, etc.<\/em><\/p>\n<p><em>One thing I\u2019ve done that has helped my life immensely is to hire a personal assistant. For the past several years, Keeley has performed all the tasks that are time sucks on my end: tracking sessions, doing some proofreading, keeping track of client\u2019s birthdays, running my newsletter, and other organizational shenanigans.<\/em><\/p>\n<p><em>It allows me to focus more on the things that matter most: Going to see The Odyssey for the second time.<\/em><\/p>\n<p><em>Just kidding. Three.<\/em><\/p>\n<p><em>I do feel some people are quick to turn their nose up on menial jobs like cleaning bathrooms and such. If you\u2019ve just opened, and overhead is high, why \u201cwaste\u201d money on something that\u2019ll take you 15 minutes to accomplish.<\/em><\/p>\n<p><em>I know some gym owners \u2013 and successful ones at that \u2013 you still do their own painting, assemblage of equipment, as well as cleaning duties.\u00a0<\/em><\/p>\n<p><em>You\u2019re not above it. If anything it builds character and more pride in the business.<\/em><\/p>\n<p><em>But yeah, after awhile, getting some help is life-changing.<\/em><\/p>\n<\/div>\n<div class=\"text_exposed_show\">\n<p><strong>4. If you train 30 hours a week and you want your own place, plan on doubling that.<\/strong><\/p>\n<p><em>TG: When we opened up CSP, and for the first 1-2 years thereafter we\u2019d all put in at least 10-12 hours per day, 6, sometimes 7 days per week.<\/em><\/p>\n<p><em>It\u2019s no fucking joke.<\/em><\/p>\n<p><em>Please, don\u2019t enamor yourself with the idea that gym ownership is the holy grail, top seat, in this industry.<\/em><\/p>\n<p><em>There\u2019s no secret club or handshake that you\u2019re privy to once you own a gym. For many all it means is added debt and stress. I actually wrote about how I\u2019d never want to own my own gym early in my career\u2026<\/em><\/p>\n<p><em><a href=\"https:\/\/tonygentilcore.com\/2015\/12\/im-not-a-businessman-im-a-business-man\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>If you\u2019re not a businessman, don\u2019t open a gym.\u00a0<\/strong><\/span><\/a><\/em><\/p>\n<p><strong>5. Social media matters. It\u2019s a game that has to be played whether you like it or not.<\/strong><\/p>\n<p><em><strong>TG:<\/strong> My tenets to social media:<\/em><\/p>\n<ol>\n<li><em>Engage with your audience. What\u2019s the point of having it if you don\u2019t take the time to answer questions and correspond with your followers?<\/em><\/li>\n<li><em>More times than not \u2013 and I understand this is tough given the current political and social climate \u2013 distancing yourself from political and religious commentary is best. <strong>NOTE:<\/strong> I actually had a new client confide in me that she left her previous trainer due to his proclivity at talking politics during sessions (and on social media). I\u2019m not saying it\u2019s wrong or that it should be avoided 100% of the time \u2013 I\u2019ve dabbled in it occasionally \u2013 but everyone has to weigh the opportunity costs of doing so.<\/em><\/li>\n<li><em>The more you make it about YOUR CLIENTS and THEIR journey\u2019s, the better.<\/em><\/li>\n<li><em>Share, share, share.<\/em><\/li>\n<li><em>Less selfies and badonkadonk camera angles, more actionable content<\/em><\/li>\n<li><em>LOLCat memes are fair game though.<\/em><\/li>\n<\/ol>\n<p><strong>6. At first, train everyone. Eventually the energy vampires will leave and you will create a solid client base.<\/strong><\/p>\n<p><strong>TG:<\/strong><em>I think this sage advice. I don\u2019t want to touch it.<\/em><\/p>\n<p><em>But I will anyways.<\/em><\/p>\n<p><em>I\u2019m lucky in that I\u2019m at the point where career capital matters. 20+ years in the industry = I\u2019ve<\/em><em>\u00a0developed enough of a name and reputation for myself via my writing that I could basically feed my Zod complex and people would just come to me.<\/em><\/p>\n<\/div>\n<p><iframe loading=\"lazy\" title=\"Kneel before Zod!\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/fFyHTU8tg_0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><em>Haha \u2013 just kidding.<\/em><\/p>\n<p><em>The bulk of people who start up with me are kinda already familiar with me and know what they\u2019re getting themselves into.<\/em><\/p>\n<p><em>I mean, my tagline is \u201cBecause Heavy Things Won\u2019t Lift Themselves.\u201d\u00a0<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-460527\" src=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0803-1024x683.jpg\" alt=\"\" width=\"469\" height=\"312\" srcset=\"https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0803-1024x683.jpg 1024w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0803-300x200.jpg 300w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0803-768x512.jpg 768w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0803-1536x1024.jpg 1536w, https:\/\/tonygentilcore.com\/wp-content\/uploads\/2020\/07\/JN1_0803-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\"\/><\/p>\n<p><em>I wonder what would have happened if I named my place Toned Tony\u2019s Palace of Techno and Tickle Fights?<\/em><\/p>\n<p><strong>7. If you are going to specialize in one thing, you should aim to be the best at it.<\/strong><\/p>\n<p><strong>TG:<\/strong> <em>Again, not much I need to add here as it speaks for itself.<\/em><\/p>\n<p><em>There was a time at CSP when we were reticent to be accepted as the \u201cbaseball facility.\u201d We were scared that if we did so we\u2019d be leaving other business on the table.<\/em><\/p>\n<p><em>We were wrong.<\/em><\/p>\n<p><em>Thankfully, we (namely, Eric) saw that there was an underserved population out there and we took it upon ourselves to be THE guys to train baseball players.<\/em><\/p>\n<p><em>I\u2019d caution you to think you have to be a jack of all trades. Strive to be the best at one thing and I can almost guarantee you\u2019ll crush.<\/em><\/p>\n<p><em>So, whether you want to specialize in training certain athletes, powerlifters, fat-loss clients, postpartum, or bomb sniffing dolphins\u2026own it. <\/em><\/p>\n<div class=\"text_exposed_show\">\n<p><strong>8. Some days owning a business is awful.<\/strong><\/p>\n<p><strong>TG:<\/strong> <em>Makes me think of <a href=\"https:\/\/ericcressey.com\/10-hidden-expenses-in-opening-your-own-strength-and-conditioning-facility\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>THIS<\/strong><\/span><\/a> post by Pete Dupuis on \u201chidden\u201d costs to opening a fitness facility.<\/em><\/p>\n<p><em>Owning a gym can be frustrating, tiring, stressful, and altogether a cornucopia of clusterfuckery. A valuable lesson I learned though, is to not let any of that affect your ability to provide a welcoming and productive experience to your clients and athletes.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"http:\/\/farm8.staticflickr.com\/7433\/12039717254_cd409f2b03.jpg\" width=\"500\" height=\"188\"\/><\/p>\n<p><em>You still need to be able to shut all that out, smile, and go coach.<\/em><\/p>\n<p><strong>9. Some people are just jerks.<\/strong><\/p>\n<p><strong>TG:<\/strong> <em>Oh man, this could be a blog post on its own.<\/em><\/p>\n<p><em>You learn to roll with the punches. My wife, <a href=\"https:\/\/stongbodystrongmind.teachable.com\/p\/psych-skills-for-fitness-pros-volume-1-1\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>a psychologist<\/strong><\/span><\/a>, is always quick to point out that most of the time when someone acts rudely or uncouth it rarely has anything to do with you as a person.<\/em><\/p>\n<p><em>She\u2019s a doctor and gives people the benefit of the doubt. I just point out\u00a0they\u2019re likely an insatiable a-hole.<\/em><\/p>\n<blockquote>\n<p><em>\u201cIt\u2019s too cold, it\u2019s too hot, I don\u2019t want to do this, I hate this exercise, the music sucks, I feel fat, it\u2019s Thursday, blah blah blah.\u201d<\/em><\/p>\n<\/blockquote>\n<p><em>The beauty about owning your own spot is that you don\u2019t have to take them on as a client, or, worse case (and this RARELY happens), you fire them.<\/em><\/p>\n<p><strong>10. If potential clients say things like \u201d it\u2019s too much money\u201d or \u201d do you have anything cheaper\u201d they are most likely going to be a pain in the butt. It\u2019s ok to say no.<\/strong><\/p>\n<p><strong>TG<\/strong>: <em>All I\u2019ll say here is that I wrote an article on why I don\u2019t think it\u2019s a good idea to discount your rates or offer free sessions <a href=\"https:\/\/tonygentilcore.com\/2016\/12\/should-you-discount-your-rates-or-offer-free-sessions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>HERE<\/strong><\/span><\/a>.<\/em><\/p>\n<h3>This Isn\u2019t It<\/h3>\n<p>I think this post is long enough and we\u2019re at a good point where we can stop and take a few breaths.<\/p>\n<p>I\u2019ll post points 11-20 next week.<\/p>\n<\/div><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<br \/><a href=\"https:\/\/tonygentilcore.com\/2026\/07\/running-fitness-business\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not long ago a friend and colleague of mine,\u00a0Mike Perry of Skill of Strength, posted a list (or treatise if you will) on his Facebook page of things to consider when running a fitness business. It was great. Mind you, in the age of AI things have gotten a bit more interesting and somewhat complicated. &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-15989","post","type-post","status-publish","format-standard","hentry","category-fitness"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Not long ago a friend and colleague of mine, Mike Perry of Skill of Strength, posted a list (or treatise if you will) on his Facebook page of things to consider when running a fitness business.It was great.Mind you, in the age of AI things have gotten a bit more interesting and somewhat complicated. 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What\u2019s more,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/loudhdtv.com\/?p=15989\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-31T12:39:33+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-31T12:39:33+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"On Running a Fitness Business \u2013 Tony Gentilcore - LOUDHDTV\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Not long ago a friend and colleague of mine, Mike Perry of Skill of Strength, posted a list (or treatise if you will) on his Facebook page of things to consider when running a fitness business.It was great.Mind you, in the age of AI things have gotten a bit more interesting and somewhat complicated. What\u2019s more,\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/loudhdtv.com\\\/?p=15989#blogposting\",\"name\":\"On Running a Fitness Business \\u2013 Tony Gentilcore - LOUDHDTV\",\"headline\":\"On Running a Fitness Business \\u2013 Tony 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