{"id":13391,"date":"2025-02-22T02:22:45","date_gmt":"2025-02-21T19:22:45","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=13391"},"modified":"2025-02-22T02:22:45","modified_gmt":"2025-02-21T19:22:45","slug":"ironman-ceo-scott-derue-leads-the-board-room-and-racecource","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=13391","title":{"rendered":"IRONMAN CEO Scott DeRue Leads the Board Room and Racecource"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Since his <a href=\"https:\/\/www.ironman.com\/news\/ironman-group-names-scott-derue-chief-executive-officer\" target=\"_blank\" rel=\"noopener\">appointment as CEO of The IRONMAN Group in early 2024<\/a>, Scott DeRue has embarked on a transformative journey that goes beyond practical leadership. Over the past several months, DeRue has immersed himself fully into the world of IRONMAN endurance events, not just as an executive, but as a physical participant too.<\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">For this reason,\u00a0<\/span><i><span style=\"font-weight: 400;\">M&amp;F<\/span><\/i><span style=\"font-weight: 400;\">\u00a0were excited to sit down with the boss to find out how he came to his current role, how he juggles training with business targets, and what the future holds for endurance sports in general.<\/span><\/p>\n<p><b>By engaging with the athletes and even taking part in the events, you have positioned yourself as the ideal man to foster IRONMAN\u2019s reputation as a global leader in endurance events.\u00a0But what led you to your current role as CEO?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I had the privilege of serving as the Dean of the Business School at the University of Michigan. It was a tremendous honor and a privilege to be able to work with students from around the world. I then had the opportunity to go serve as President of Equinox (the luxury fitness and health club company) where I was part of an extraordinary team that rebuilt following the pandemic. All my past career moves have been centered on creating experiences for people that help them <a href=\"https:\/\/www.muscleandfitness.com\/features\/active-lifestyle\/7-ways-exercise-benefits-your-mental-health\/\" target=\"_blank\" rel=\"noopener\">live healthier, happier, and more joyful lives<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when The IRONMAN Group called and was interested in what my vision might be for how we could transform the athlete experience and really take it to the next level, I knew we would be a great fit \u2013 for not only what The IRONMAN Group can do, but also the power of endurance sports across all disciplines.\u00a0As a runner, cycler, mountain biker, and overall endurance athlete\u00a0who\u2019s\u00a0followed The IRONMAN Group for many years, they had me at hello!<\/span><\/p>\n<p><b>How would you best sum-up the IRONMAN brand to newbies?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The IRONMAN Group creates experiences that inspire.\u00a0If you want to challenge yourself, if you want to discover your true potential, if you want to experience the joy that comes from achieving something that\u00a0maybe you\u00a0didn\u2019t even think was possible, competing in one of our portfolio\u2019s races is for you!<\/span><\/p>\n<p><b>When did your own love of endurance sports begin?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I grew up in North Carolina and played traditional American sports such as basketball and football. It\u00a0wasn\u2019t\u00a0until college that I got into long distance running and endurance sports. During college, I found some friends who were runners and so I started running with them.\u00a0As my career started to unfold, I got interested in mountaineering, and for the last two decades, I\u2019ve had the opportunity to climb the tallest mountains in the world. (In March, DeRue is hoping to complete his goal of climbing his seventh summit).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">I started running long distances and getting more into endurance sports to train for mountaineering. What I came to learn about myself is that I love the \u2018joy of stuff\u2019. I love the training process as much, if not more, than the actual destination or the race itself. It was when I started getting serious about mountaineering that I found a love for endurance sports, and I completed the Gobi March Ultramarathon in 2023.\u00a0<\/span><\/p>\n<figure class=\"wp-caption \">\n<div style=\"padding-bottom:55.36519386835%;\" class=\"ratio-based-placeholder\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.muscleandfitness.com\/wp-content\/uploads\/2025\/02\/IRONMAN-CEO-Scott-DeRue-finishes-his-first-IRONMAN-Competition.jpg?quality=86&amp;strip=all\" srcset=\"\" sizes=\"(max-width: 800px) 100vw, 800px\" alt=\"IRONMAN CEO Scott DeRue finishes his first IRONMAN Competition\" width=\"1109\" height=\"614\" data-fallback-img=\"https:\/\/i0.wp.com\/www.muscleandfitness.com\/wp-content\/uploads\/2025\/02\/IRONMAN-CEO-Scott-DeRue-finishes-his-first-IRONMAN-Competition.jpg?quality=86&amp;strip=all\"\/><\/div><figcaption class=\"wp-caption-text\"><span class=\"credit\">FinisherPix<\/span><\/figcaption><\/figure>\n<p><b>You also tackled your first IRONMAN event during your first year as CEO in 2024. How do you manage training alongside your business role?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In October, 2024, I completed my first event at our half-distance IRONMAN 70.3 North Carolina triathlon in 5:45:08.\u00a0\u00a0Like many of our athletes, we are juggling many balls in the air at the same time. First and foremost,\u00a0it\u2019s\u00a0important to have a team around you that is supportive\u00a0in\u00a0you\u00a0achieving your goals, even if those goals are difficult and include making sacrifices. I get up early in the morning. I sometimes come home late at night. I\u2019m training before or after work. Everybody has their own version of training.<\/span><\/p>\n<p><b>Absolutely. Can we dig into how you like to train?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I enjoy running long distances without a route or a destination in mind, and I especially love running in the mountains or along the water in Florida.\u00a0I\u2019ve really came to develop a love for cycling that I didn\u2019t know I had.\u00a0I\u2019d <a href=\"https:\/\/www.muscleandfitness.com\/athletes-celebrities\/pro-tips\/cycling-at-any-level-is-a-great-way-to-get-fit\/\" target=\"_blank\" rel=\"noopener\">never really cycled before<\/a> starting to train for my first IRONMAN 70.3 triathlon, so I got a bike and like many of our first timers, just started and figured it out along the way. You eventually find some friends to train with who give you advice.\u00a0Running for me is my first passion, but I really came to love cycling \u2014 going out on a Saturday and riding for a few hours around the islands of Florida.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The swimming portion was harder for me but one of the most helpful things was our partnership with <a href=\"https:\/\/www.tridot.com\/\" target=\"_blank\" rel=\"noopener\">TriDot<\/a><\/span><span style=\"font-weight: 400;\">, a digital training platform. I used it to personalize my coaching and education, so I didn\u2019t have to think about my plan. It was personalized to me and even if I missed a day, it would update automatically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I usually train 4-5 times a week.\u00a0When I am really focused and when I have a specific goal in mind, my training can go up to six days a week.\u00a0My sessions during the week will be about an hour a piece and then on the weekends I\u2019ll train for a few hours.<\/span><\/p>\n<p><b>Has the IRONMAN community inspired you to push harder after your first year?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m lucky to witness so many inspiring athletes and some of the most inspiring moments come from those last hours at the IRONMAN finish line. I remember the first triathlon I went to was the Anzco Foods IRONMAN New Zealand, back in March 2024. One of the last finishers was a more senior athlete who, the previous year, had missed the finish cut-off time by a couple of minutes but this time he crossed the line with just seconds to spare. That\u2019s a moment I will never forget!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watching Billy Monger set a record as the fastest double amputee at this past year\u2019s IRONMAN World Championship in Kona was incredibly inspiring too. Being able to understand his journey and getting to meet him and see just how humble he is and how dedicated he is to inspiring others was incredible. We have athletes who overcome all different types of obstacles in life.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Looking at UTMB World Series this past year, Vincent Bouillard, who won the men\u2019s race, is not even an elite professional athlete.\u00a0He\u2019s a HOKA employee. That would be the equivalent of an IRONMAN employee going and winning the IRONMAN World Championship. Insane! Katie Schide also smashed the record for the women\u2019s division, which was incredible to witness. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many athlete stories across triathlon and trail running. That\u2019s one of the joys of being in this role and having the privilege to be part of this team. I love getting to witness these stories first-hand and getting to know these athletes.\u00a0Working on the ground, you get to appreciate and understand their journeys and how hard they\u2019ve worked to get to that moment with all the people that have supported them.<\/span><\/p>\n<p><b>Sports unites so many people! So, back to your business role, what do you think the future of endurance sports looks like?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m incredibly optimistic. In many ways, we\u2019re in an experience economy as opposed to just a consumption economy these days. In endurance sports, and in particular participation sports, we\u2019re creating a platform for experiences that people find purpose and meaning in and want to be a part of.\u00a0 I\u2019m also very optimistic because people are investing in their own health and wellness to a greater degree than ever before.\u00a0Five-to-ten years ago, nobody was talking about longevity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now everybody\u2019s talking about it and we\u2019re seeing athletes become able to perform at a higher level much longer and later in their careers. And that\u2019s true not only for pros, but our amateur and age group athletes as well. Those are strong tailwinds for the future of endurance sports because we\u2019re a platform for people to better themselves and to invest in their own health, wellness and fitness at the same time!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get involved in IRONMAN visit:\u00a0<\/span><a href=\"https:\/\/www.ironman.com\/\"><span style=\"font-weight: 400;\">https:\/\/www.ironman.com\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0and to follow Scott DeRue\u2019s progress on Instagram click here\u00a0<\/span><a href=\"https:\/\/www.instagram.com\/scottderue\/?hl=en\"><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/scottderue\/?hl=en<\/span><\/a><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<br \/><a href=\"https:\/\/www.muscleandfitness.com\/athletes-celebrities\/interviews\/ironman-ceo-scott-derue-leads-the-board-room-and-racecource\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since his appointment as CEO of The IRONMAN Group in early 2024, Scott DeRue has embarked on a transformative journey that goes beyond practical leadership. Over the past several months, DeRue has immersed himself fully into the world of IRONMAN endurance events, not just as an executive, but as a physical participant too.\u00a0For this reason,\u00a0M&amp;F\u00a0were &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-13391","post","type-post","status-publish","format-standard","hentry","category-fitness"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Since his appointment as CEO of The IRONMAN Group in early 2024, Scott DeRue has embarked on a transformative journey that goes beyond practical leadership. Over the past several months, DeRue has immersed himself fully into the world of IRONMAN endurance events, not just as an executive, but as a physical participant too. 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