{"id":12793,"date":"2024-12-26T23:44:56","date_gmt":"2024-12-26T16:44:56","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=12793"},"modified":"2024-12-26T23:44:56","modified_gmt":"2024-12-26T16:44:56","slug":"wait-is-this-really-happening","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=12793","title":{"rendered":"Wait&#8230; Is This Really Happening?!"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<p>You\u2019ve been asking to see my clothes in Target for like\u2026 ever. For years I was like yeah me too except ummm that\u2019s really hard to do. But guess what?<\/p>\n<p>IT\u2019S HAPPENING. \ud83d\ude2d<\/p>\n<p>On December 28th, Blogilates is going to be in the front of all Target stores. All because of you!!<\/p>\n<h3>Storytime.<\/h3>\n<p><span style=\"font-weight: 400;\">Four years ago, almost to the day, I wrote a blog post just like this one. My heart was bursting with excitement (mixed with anxiety), just like it is right now. In December of 2020 I was announcing <a href=\"https:\/\/www.blogilates.com\/blog\/omg-blogilates-home-fitness-equipment-is-in-target\/\" target=\"_blank\" rel=\"noopener\">the first launch of Blogilates at Target<\/a>! It was a test program, and I was sooo nervous. I didn\u2019t know what to expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then, you left the shelves empty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/bit.ly\/3VVRmFL\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-46265 size-large\" src=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/empty-target-shelf-.png?resize=593%2C1024&amp;ssl=1\" alt=\"blogilates at target empty shelves january 2021\" width=\"593\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/empty-target-shelf-.png?resize=593%2C1024&amp;ssl=1 593w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/empty-target-shelf-.png?resize=174%2C300&amp;ssl=1 174w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/empty-target-shelf-.png?resize=768%2C1326&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/empty-target-shelf-.png?resize=110%2C190&amp;ssl=1 110w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/empty-target-shelf-.png?w=886&amp;ssl=1 886w\" sizes=\"(max-width: 593px) 100vw, 593px\"\/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You guys sold everything out before the test period was even over because of your enthusiasm, love, and care (thank you for cleaning the shelves with me, btw). Target decided to keep <a href=\"https:\/\/bit.ly\/3VVRmFL\" target=\"_blank\" rel=\"noopener\">Blogilates<\/a> in store and we\u2019re still there today, 4 years later!\u00a0<\/span><\/p>\n<h3><b>Fast forward to last year around this time.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The apparel team at Target reached out and asked to visit me and the design team to see what we were up to. They had seen the growth of POPFLEX and wanted to know more. Ummm what?!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I spent last Christmas making the most intense deck of my life while also living the most intense time of my life. Literally. We were in the middle of moving into a new office in LA, while also setting up a new design studio in Atlanta, while Sam and I were moving houses. All while doing fittings, photoshoots, and launches. It was insanity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But we did it! The Target execs flew out to come see baby lil us at our Atlanta design office and yes\u2026we were all FREAKING out but knew this was our only chance to prove that we could really be a brand at Target. We decided to pitch an affordable activewear line \u2013 something you guys have been asking for since forever!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we got to work and prepped a 108-slide deck to show every reason why an apparel partnership at Target would make sense, leading first with YOU guys. Thanks for leaving comments all over my pages for the past few years because these comments are the exact ones I led the presentation with!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-46266 size-large\" src=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/target-with-comments-.png?resize=583%2C1024&amp;ssl=1\" alt=\"\" width=\"583\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/target-with-comments-.png?resize=583%2C1024&amp;ssl=1 583w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/target-with-comments-.png?resize=171%2C300&amp;ssl=1 171w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/target-with-comments-.png?resize=768%2C1349&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/target-with-comments-.png?resize=875%2C1536&amp;ssl=1 875w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/target-with-comments-.png?resize=108%2C190&amp;ssl=1 108w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/target-with-comments-.png?w=894&amp;ssl=1 894w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\"\/>I\u2019ll never forget the energy of our team the evening before our presentation. It was like a group of college students cramming together for a final project, except the energy was unlike anything I\u2019d experienced before in school.\u00a0 Everyone wanted it BAD. The entire team gave it their all, not a single slacker in sight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even my nails cooperated as I applied them in the car.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-46260 size-large\" src=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.38.58%E2%80%AFAM.png?resize=738%2C1024&amp;ssl=1\" alt=\"\" width=\"738\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.38.58%E2%80%AFAM.png?resize=738%2C1024&amp;ssl=1 738w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.38.58%E2%80%AFAM.png?resize=216%2C300&amp;ssl=1 216w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.38.58%E2%80%AFAM.png?resize=768%2C1065&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.38.58%E2%80%AFAM.png?resize=137%2C190&amp;ssl=1 137w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.38.58%E2%80%AFAM.png?w=894&amp;ssl=1 894w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\"\/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the big day, we presented and luckily we were not met with crickets. PHEW. There were questions and there seemed to be genuine enthusiasm! After the 5-hour meeting, we were SO happy but also kinda delusional. TBH I thought we aced it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46258\" src=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.39.49%E2%80%AFAM.png?resize=600%2C506&amp;ssl=1\" alt=\"\" width=\"600\" height=\"506\" srcset=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.39.49%E2%80%AFAM.png?w=884&amp;ssl=1 884w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.39.49%E2%80%AFAM.png?resize=300%2C253&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.39.49%E2%80%AFAM.png?resize=768%2C648&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-26-at-7.39.49%E2%80%AFAM.png?resize=225%2C190&amp;ssl=1 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">But then afterwards we didn\u2019t hear from them for weeks and we were scared we did not, in fact, ace it. I told myself if it was meant to be, then it would be and tried to stay positive. And then, I GOT THE CALL. Target wanted Blogilates front and center at the gateway space right when you walk in. At all 1800 stores. A FULL ON COLLECTION.<\/span><\/p>\n<p>They wanted to bring my vision for affordable activewear to life.<\/p>\n<h3><b>I died.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">And got to work immediately. Then, for the next several months I died almost every week trying to figure how HOW do we actually pull off designing for 2 brands at the same time. First off, this was a much faster development timeline than POPFLEX. We usually give 1-2 years for one style and this time we had to get it all done in a matter of months, which was really scary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that the entire product development team that worked on this collection was literally 7 people. SEVEN. We\u2019re not big at all. We\u2019re very much a small business now working with one of the biggest companies in the entire world.\u00a0<\/span><\/p>\n<blockquote>\n<p><b><a href=\"https:\/\/bit.ly\/3VVRmFL\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46255 size-large\" src=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/IMG_2839-3.jpg?resize=768%2C1024&amp;ssl=1\" alt=\"cassey ho at target hq\" width=\"768\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/IMG_2839-3-scaled.jpg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/IMG_2839-3-scaled.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/IMG_2839-3-scaled.jpg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/IMG_2839-3-scaled.jpg?resize=1536%2C2048&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/IMG_2839-3-scaled.jpg?resize=143%2C190&amp;ssl=1 143w, https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/IMG_2839-3-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\"\/><\/a><br \/><\/b><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Were we intimidated? Yes. Extremely. But it was clear early on that we had to face this head on and transform from small biz to acting like a big biz overnight if we wanted to make this happen. There was no rest and no training period. We just had to GO and learn and make mistakes as we went. There were a lot of fires along the way and problems piled on week after week.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m so exhausted. The team truly gave everything to this collection. <strong>And now we\u2019re two days away from launching my second clothing brand, Blogilates exclusively at Target.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">I can\u2019t believe I\u2019m saying that. I can\u2019t believe that boom, just like that, Target is going all in and putting my designs at the front of the store. And craziest of all, in all 1800 stores. ALL 1800!! I feel so grateful, so exhausted, and like I won the retail Superbowl.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, actually let\u2019s see if you guys like it, and then I\u2019ll feel like I truly won.\u00a0<\/span><\/p>\n<p><b>December 28th is the day! <\/b><span style=\"font-weight: 400;\">It\u2019s going to be a 6 week test, which means if you guys show that you like it (by buying it), then Target may want to bring the brand back in store. If not, it\u2019s over. That\u2019s it.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/bit.ly\/3VVRmFL\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46234\" src=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2024\/12\/Blogilates-x-Target-Sketch-GIF.gif?resize=310%2C517&amp;ssl=1\" alt=\"blogilates at target product sketches cassey ho\" width=\"310\" height=\"517\"\/><\/a><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><a class=\"nectar-button small undefined\" href=\"https:\/\/bit.ly\/3VVRmFL\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"undefined\"><span>PREVIEW BLOGILATES FOR TARGET<\/span><\/a>\n<\/p>\n<p>My intention for this collection was not only to bring you affordability, but also a romantic take on activewear that is of course functional. I can\u2019t wait for you to see everything in real life! And to try things on before you buy!! In the meantime, you can go to <a href=\"https:\/\/bit.ly\/3VVRmFL\" target=\"_blank\" rel=\"noopener\">Target.com<\/a> to preview all the styles and heart your faves before it goes live.<\/p>\n<p>Oh and please go in-store to celebrate with me! Every store will have the collection at the very front of the apparel section, right when you walk in. TAKE PICS and tag me! I wanna seeeee!<\/p>\n<p>Who knew that uploading a Pilates workout to YouTube in 2009 would end up leading me to THIS?! I\u2019m so grateful to live out my childhood dream. Thank you for believing in me and supporting me along this wild journey!<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-40823 alignleft\" src=\"https:\/\/i0.wp.com\/www.blogilates.com\/wp-content\/uploads\/2023\/03\/Cassey-Signature.webp?resize=183%2C137&amp;ssl=1\" sizes=\"auto, (max-width: 183px) 100vw, 183px\" srcset=\"https:\/\/www.blogilates.com\/wp-content\/uploads\/2023\/03\/Cassey-Signature.webp 300w, https:\/\/www.blogilates.com\/wp-content\/uploads\/2023\/03\/Cassey-Signature-253x190.webp 253w\" alt=\"\" width=\"183\" height=\"137\"\/><\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<br \/><a href=\"https:\/\/www.blogilates.com\/blog\/blogilates-for-target-apparel-collection\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve been asking to see my clothes in Target for like\u2026 ever. For years I was like yeah me too except ummm that\u2019s really hard to do. But guess what? IT\u2019S HAPPENING. \ud83d\ude2d On December 28th, Blogilates is going to be in the front of all Target stores. All because of you!! Storytime. Four years &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-12793","post","type-post","status-publish","format-standard","hentry","category-fitness"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/12793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12793"}],"version-history":[{"count":0,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/12793\/revisions"}],"wp:attachment":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}