{"id":10868,"date":"2024-10-01T17:23:41","date_gmt":"2024-10-01T10:23:41","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=10868"},"modified":"2024-10-01T17:23:41","modified_gmt":"2024-10-01T10:23:41","slug":"fit-bottomed-girls-2-0-a-comeback-to-empower-women-over-35","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=10868","title":{"rendered":"Fit Bottomed Girls 2.0: A Comeback to Empower Women Over 35"},"content":{"rendered":"<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<p dir=\"ltr\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-315843 aligncenter\" src=\"https:\/\/fitbottomedgirls.com\/wp-content\/uploads\/2024\/10\/shutterstock_2370832353-scaled.jpg\" alt=\"\" width=\"710\" height=\"473\" srcset=\"https:\/\/fitbottomedgirls.com\/wp-content\/uploads\/2024\/10\/shutterstock_2370832353-scaled.jpg 2560w, https:\/\/fitbottomedgirls.com\/wp-content\/uploads\/2024\/10\/shutterstock_2370832353-300x200.jpg 300w, https:\/\/fitbottomedgirls.com\/wp-content\/uploads\/2024\/10\/shutterstock_2370832353-1024x683.jpg 1024w, https:\/\/fitbottomedgirls.com\/wp-content\/uploads\/2024\/10\/shutterstock_2370832353-768x512.jpg 768w, https:\/\/fitbottomedgirls.com\/wp-content\/uploads\/2024\/10\/shutterstock_2370832353-1536x1024.jpg 1536w, https:\/\/fitbottomedgirls.com\/wp-content\/uploads\/2024\/10\/shutterstock_2370832353-2048x1365.jpg 2048w, https:\/\/fitbottomedgirls.com\/wp-content\/uploads\/2024\/10\/shutterstock_2370832353-150x100.jpg 150w\" sizes=\"(max-width: 710px) 100vw, 710px\"\/><\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">After a four-year hiatus, the Fit Bottomed Girls are back! As a well-established <a href=\"https:\/\/fitbottomedgirls.com\/2017\/03\/ways-become-fit-bottomed-girl\/\">OG fitness blog<\/a> for women, it may have seemed odd that we seemingly fell off the face of the earth for a while there. But what can we say? Sometimes life gets in the way and forces us to take a step back and re-evaluate.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Just like many of you who\u2019ve had to put your own health and fitness goals on hold to prioritize other things for a while, we\u2019re in a place where it\u2019s time to bounce back with renewed energy and purpose. We invite all women, especially those over 35, to join us in this comeback era by reinvesting in yourselves.<\/p>\n<h2 class=\"font-bold text-h3 leading-[36px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Back to Our Fitness Blog for Women Roots<\/h2>\n<p>More than 16 years ago when <a href=\"https:\/\/fitbottomedgirls.com\/2008\/05\/welcome\/\">FBG was created,<\/a> the women\u2019s health and fitness space was all about eating 1200-1500 calories per day and exercising purely for maximum calorie burn. But it was clear to us that the perpetual pursuit of weight loss and trying to be skinny at any cost often felt like we were trying to \u201chate ourselves healthy\u201d and when that inevitably failed, it led us into a downward spiral of self-loathing.<\/p>\n<p>Our <a href=\"https:\/\/fitbottomedgirls.com\/about-us\/mission\/\">mission<\/a> became to break the cycle, disrupt the diet-culture narrative, and introduce a fresh perspective\u2014one where women trained and fueled to be strong, confident, and badass. We wanted something better for future generations of women. We wanted a future where women didn\u2019t look to the scale for validation of their worth.<\/p>\n<p>In the years that followed, we worked tirelessly toward that mission and, as a result, the industry began to shift and change. Body-positive messaging began to pop up everywhere. An alternative to diet culture appeared and women were seeking it out.<\/p>\n<p>As stoked as we were to see that vision become reality, we were faced with a new challenge\u2014what to do next? We found ourselves feeling that we\u2019d said everything we needed to say, accomplished what we set out to do. And as the Covid pandemic hit, life had begun to pull us in different directions toward futures that didn\u2019t include the continuation of the FBG brand.<\/p>\n<p>So in 2020, we put the blog on hold, hung up the mic, and wrestled with the future of FBG.<\/p>\n<h2 class=\"font-bold text-h3 leading-[36px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">The Comeback Story<\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Life is full of twists and turns that can ultimately distract us and move our focus away from our own personal goals. It\u2019s not always easy to prioritize health and fitness when everything else gets in the way. But as we\u2019ve learned during our break, never count yourself out for good\u2014a well-timed comeback can be pretty sweet!<\/p>\n<p dir=\"ltr\">While life has pulled former owners Jenn and Kristen away from the helm of Fit Bottomed Girls, they hand-picked Alison to take over\u2014which they talk candidly about <a href=\"https:\/\/fitbottomedgirls.libsyn.com\/ep-138-and-were-back\">in this podcast episode<\/a>. Alison, a long-time FBG contributor, was chosen because of her extensive expertise in women\u2019s health and fitness, especially for women in peri- and post-menopause, which means that the FBG brand is now fully-equipped to continue to support women of all ages and through every era of life.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">We\u2019ve grown, we\u2019ve changed, and now we\u2019re ready to expand and reignite our mission.<\/p>\n<h2 class=\"font-bold text-h3 leading-[36px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Our Mission and Values<\/h2>\n<p><span style=\"font-weight: 400;\">Since 2008, The Fit Bottomed Girls have been disrupting the toxic diet-culture narrative and introducing a fresh perspective \u2014 one where women ditched the diet drama, stopped looking to the scale for validation of their worth, and instead trained and fueled for better quality of life and to be strong, confident, and badass.<\/span><\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><span style=\"font-weight: 400;\">We believe that better health and fitness should be more fun, accessible, and attainable for everybody. And we\u2019re here to help you get stronger, go longer, feel better, and learn to appreciate your fit bottom \u2014 no matter where you are on your journey. Because, after all, <\/span><b>fit bottoms come in all shapes, sizes, and ages<\/b><span style=\"font-weight: 400;\">! <\/span>Our new tagline, perfectly encapsulates this philosophy: \u201cYour bottom. Your life. Your way.\u201d<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">We are here to support athletic, active, and adventurous women (and those who aspire to be) of all shapes, sizes, and ages.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Our mission has always been to educate and empower women to train and fuel for a better quality of life, focusing on strength, confidence, and being unapologetically badass.<\/p>\n<p dir=\"ltr\">Our values will continue to guide us, including:<\/p>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-disc [&amp;_ul]:pt-[5px] pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\"><b><strong class=\"font-bold\">Simplicity:<\/strong><\/b> Offering straightforward, uncomplicated, approachable advice for busy women.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\"><b><strong class=\"font-bold\">Autonomy:<\/strong><\/b> Encouraging women to exercise their own body autonomy without judgment.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\"><b><strong class=\"font-bold\">Integrity:<\/strong><\/b> Committing to honest, ethical, and evidence-based content.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"4\"><b><strong class=\"font-bold\">Inclusion:<\/strong><\/b> Welcoming all levels, shapes, sizes, ages, and backgrounds.<\/li>\n<\/ul>\n<h2 class=\"font-bold text-h3 leading-[36px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">What to Expect from the Re-launch<\/h2>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">After more than 16 years, we remain committed to creating compelling, empowering, and educational lifestyle, health, and fitness content for active, athletic, and adventurous women (and those who aspire to be) through every era of life.<\/span><\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">This week, we\u2019re kicking off with a series of exciting content to welcome back our beloved community. After that, you can expect fresh blog posts every Tuesday and new podcast episodes every Thursday. Don\u2019t miss an FBG beat\u2014<a href=\"https:\/\/fitbottomedgirls.substack.com\" class=\"external\" rel=\"nofollow\">sign up for our weekly email newsletter<\/a> to have all the week\u2019s content delivered straight to your inbox.<\/p>\n<h2 class=\"font-bold text-h3 leading-[36px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Meet the New Team<\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">The torch has been passed from our former owners, Jenn and Kristen, to Alison, our new owner and Editor-in-Chief. Alison\u2019s leadership assures us that we are in great hands, continuing the legacy with integrity and trust. <a class=\"text-indigo-700 underline underline-offset-4\" href=\"https:\/\/fitbottomedgirls.com\/about-us\/fbg-bios\/\">Read more about our new editorial team<\/a> and see why Alison is the perfect fit to lead us forward.<\/p>\n<h2 class=\"font-bold text-h3 leading-[36px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Join Us on This Journey<\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">If you\u2019ve experienced a time when you had to step away from your health goals, know that you\u2019re not alone. It\u2019s never too late to make a change and get back on track. We\u2019re right there with you!<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Join us as we continue our 16-year legacy of empowering women through fitness. <a class=\"text-indigo-700 underline underline-offset-4 external\" href=\"https:\/\/fitbottomedgirls.substack.com\" rel=\"nofollow\">Sign up for our weekly emails<\/a> and be part of a community that celebrates women of all ages, strength of all kinds, and fit bottoms of any and every type. Whether you\u2019re returning to your fitness goals or starting fresh, the Fit Bottomed Girls are back\u2014and we\u2019re ready to support you every step of the way.<\/p>\n<\/div>\n<p><script type=\"text\/javascript\">!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next');<\/script><br \/>\n<br \/><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<br \/><a href=\"https:\/\/fitbottomedgirls.com\/2024\/10\/fit-bottomed-girls-2-0-a-fitness-blog-for-women-over-35\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a four-year hiatus, the Fit Bottomed Girls are back! As a well-established OG fitness blog for women, it may have seemed odd that we seemingly fell off the face of the earth for a while there. But what can we say? Sometimes life gets in the way and forces us to take a step &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-10868","post","type-post","status-publish","format-standard","hentry","category-fitness"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/10868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10868"}],"version-history":[{"count":0,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/10868\/revisions"}],"wp:attachment":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}