{"id":10462,"date":"2024-08-21T19:04:21","date_gmt":"2024-08-21T12:04:21","guid":{"rendered":"https:\/\/loudhdtv.com\/?p=10462"},"modified":"2024-08-21T19:04:21","modified_gmt":"2024-08-21T12:04:21","slug":"the-roles-diet-and-exercise-play-in-the-obesity-epidemic","status":"publish","type":"post","link":"https:\/\/loudhdtv.com\/?p=10462","title":{"rendered":"The Roles Diet and Exercise Play in the Obesity Epidemic\u00a0"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div>\n<p>The common explanations for the cause of the obesity epidemic put forward by the food industry and policymakers, such as inactivity or a lack of willpower, are not only wrong, but actively harmful fallacies. <\/p>\n<p>Obesity isn\u2019t new, but the obesity epidemic is. We <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/29315131\/\" target=\"_blank\" rel=\"noopener\">went<\/a> from a few corpulent kings and queens, like Henry VIII or Louis VI (known as Louis le Gros, or \u201cLouis the Fat\u201d), to a pandemic of obesity, now <a href=\"https:\/\/www.semanticscholar.org\/paper\/Obesity\u2026Be-Dammed%21%3A-What-It-Will-Take-to-Turn-the-Katz\/e9d455663abc1fb9134b2329500926c058f267a1?p2df\" target=\"_blank\" rel=\"noopener\">considered<\/a> to be \u201carguably the gravest and most poorly controlled public health threat of our time.\u201d As you can see below and at 0:34 in my video <strong><a href=\"https:\/\/nutritionfacts.org\/video\/the-role-of-diet-vs-exercise-in-the-obesity-epidemic\/\" target=\"_blank\" rel=\"noopener\">The Role of Diet vs. Exercise in the Obesity Epidemic<\/a><\/strong>, about 37 percent of American men <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/29922829\/\" target=\"_blank\" rel=\"noopener\">are<\/a> obese and 41 percent of American women, with no end in sight. Earlier reports had <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/30155850\/\" target=\"_blank\" rel=\"noopener\">suggested<\/a> that the rise in obesity was at least slowing down, but even that doesn\u2019t appear to be the case. Similarly, we had thought we were <a href=\"https:\/\/search.worldcat.org\/title\/7334525688\" target=\"_blank\" rel=\"noopener\">turning<\/a> the corner on childhood obesity \u201c[a]fter 35 years of unremittingly bad news,\u201d but the bad news continues. Childhood and adolescent obesity rates have <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/29483202\/\" target=\"_blank\" rel=\"noopener\">continued<\/a> to rise, now into the fourth decade.\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-108000\" src=\"https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/0-34.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/0-34.png 1920w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/0-34-960x540.png 960w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/0-34-1024x576.png 1024w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/0-34-768x432.png 768w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/0-34-1536x864.png 1536w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/0-34-480x270.png 480w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/0-34-1200x675.png 1200w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/0-34-720x405.png 720w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/0-34-540x304.png 540w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"\/><\/p>\n<p><span style=\"font-size: 1rem;\">Over the last century, obesity appears to have <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/15204360\/\" target=\"_blank\" rel=\"noopener\">jumped<\/a> ten-fold, from about 1 in 30 to now 1 in 3, but it wasn\u2019t a steady rise. As you can see in the graph below and at 1:15 in my <strong><a href=\"https:\/\/nutritionfacts.org\/video\/the-role-of-diet-vs-exercise-in-the-obesity-epidemic\/\" target=\"_blank\" rel=\"noopener\">video<\/a><\/strong>, something seems to have <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/30155850\/\" target=\"_blank\" rel=\"noopener\">happened<\/a> around the late 1970s\u2014and not just in the United States, but around the globe. The obesity pandemic <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21872749\/\" target=\"_blank\" rel=\"noopener\">took<\/a> off at about the same time in the 1970s and 1980s in most high-income countries. The fact that the rapid rise \u201cseemed to begin almost concurrently\u201d across the industrialized world suggests a common cause. What might that trigger have been?\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-108002\" src=\"https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-15.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-15.png 1920w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-15-960x540.png 960w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-15-1024x576.png 1024w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-15-768x432.png 768w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-15-1536x864.png 1536w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-15-480x270.png 480w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-15-1200x675.png 1200w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-15-720x405.png 720w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-15-540x304.png 540w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"\/><\/p>\n<p><span style=\"font-size: 1rem;\">Any potential driver would have to be global and \u201ccoincide with the upswing of the epidemic.\u201d So, the change would have had to have started about 40 years ago and would have had to have been able to spread rapidly around the globe. Let\u2019s see how all the various theories stack up. For example, as you can see below and at 1:55 in my <strong><a href=\"https:\/\/nutritionfacts.org\/video\/the-role-of-diet-vs-exercise-in-the-obesity-epidemic\/\" target=\"_blank\" rel=\"noopener\">video<\/a><\/strong>, some have <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/15261894\/\" target=\"_blank\" rel=\"noopener\">blamed<\/a> changes in our built environment and shifts in city planning that have made our communities less conducive to walking, biking, and grocery shopping. That doesn\u2019t <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21872749\/\" target=\"_blank\" rel=\"noopener\">meet<\/a> our criteria for a credible cause, though, because there was no universal, simultaneous change in our neighborhoods within that time frame.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-108004\" src=\"https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-55.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-55.jpg 1920w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-55-960x540.jpg 960w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-55-1024x576.jpg 1024w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-55-768x432.jpg 768w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-55-1536x864.jpg 1536w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-55-480x270.jpg 480w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-55-1200x675.jpg 1200w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-55-720x405.jpg 720w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/1-55-540x304.jpg 540w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"\/><\/p>\n<p>When researchers <a href=\"https:\/\/web.archive.org\/web\/20180722003601\/http:\/easo.org\/wp-content\/uploads\/2014\/05\/C3_EASO_Survey_A4_Web-FINAL.pdf\" target=\"_blank\" rel=\"noopener\">surveyed<\/a> hundreds of policymakers, most blamed the obesity epidemic on a \u201clack of personal motivation.\u201d Do you see how little sense that makes? In the United States, for example, obesity <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/29501260\/\" target=\"_blank\" rel=\"noopener\">shot<\/a> up across the entire population in the late 1970s, as you can see at 2:26 in my <strong><a href=\"https:\/\/nutritionfacts.org\/video\/the-role-of-diet-vs-exercise-in-the-obesity-epidemic\/\" target=\"_blank\" rel=\"noopener\">video<\/a><\/strong>. I concur with the researchers who \u201cbelieve it is implausible that each age, sex, and ethnic group, with massive differences in life experience and attitudes, <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/29501260\/\" target=\"_blank\" rel=\"noopener\">had<\/a> a simultaneous decline in willpower related to healthy nutrition or exercise.\u201d More plausible than a global change like our characters would <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/18586908\/\" target=\"_blank\" rel=\"noopener\">be<\/a> some global change like our lives.\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-108006\" src=\"https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/2-26-1.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/2-26-1.png 1920w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/2-26-1-960x540.png 960w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/2-26-1-1024x576.png 1024w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/2-26-1-768x432.png 768w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/2-26-1-1536x864.png 1536w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/2-26-1-480x270.png 480w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/2-26-1-1200x675.png 1200w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/2-26-1-720x405.png 720w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/2-26-1-540x304.png 540w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"\/><\/p>\n<p><span style=\"font-size: 1rem;\">The food industry blames inactivity. \u201cIf all consumers exercised,\u201d <a href=\"https:\/\/web.archive.org\/web\/20141204144139\/https:\/archive.fortune.com\/2010\/04\/27\/news\/companies\/indra_nooyi_pepsico.fortune\/index.htm\" target=\"_blank\" rel=\"noopener\">said<\/a> the CEO of PepsiCo, \u201cobesity wouldn\u2019t exist.\u201d Coca-Cola <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/29540465\/\" target=\"_blank\" rel=\"noopener\">went<\/a> a step further, spending $1.5 million to create the Global Energy Balance Network to downplay the role of diet. Leaked emails show the company planned on using the front to \u201cserve as a \u2018weapon\u2019 to \u2018change the conversation\u2019 about obesity in its \u2018war\u2019 with public health.<\/span><\/p>\n<p>This tactic is so common among food and beverage companies that it even has a name: \u201c<a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1525\/cmr.2014.56.4.5\" target=\"_blank\" rel=\"noopener\">leanwashing<\/a>.\u201d You\u2019ve heard of greenwashing, where companies deceptively pretend to be environmentally friendly. Leanwashing is the term used to describe companies that try to position themselves as helping to solve the obesity crisis when they\u2019re instead directly contributing to it. For example, the largest food company in the world, Nestl\u00e9, has \u201c<a href=\"https:\/\/canadianfoodstudies.uwaterloo.ca\/index.php\/cfs\/article\/view\/113\" target=\"_blank\" rel=\"noopener\">rebranded<\/a> itself as the \u2018world\u2019s leading nutrition, health and wellness company.<span class=\"TextRun SCXW60762837 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60762837 BCX0\">\u201d<\/span><\/span> Yes, that Nestl\u00e9, makers of Nesquik, Cookie Crisp, and historically more than a hundred different brands of candy, including Butterfinger, Kit Kat, Goobers, Gobstoppers, Runts, and Nerds. Another one of its slogans is \u201cGood Food, Good Life.\u201d Its Raisinets may have some fruit, but Nestl\u00e9 seems to me more Willy Wonka than wellness.\u00a0<\/p>\n<p>The constant corporate drumbeat of overemphasis on physical inactivity appears to be working. In response to the Harris poll question, \u201cWhich of these do you <a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1525\/cmr.2014.56.4.5\" target=\"_blank\" rel=\"noopener\">think<\/a> are the major reasons why obesity has increased?,\u201d a \u201chuge majority of 83% chose lack of exercise, while only 34% chose excessive calorie consumption.\u201d \u201cConfusion about the effect of exercise on the energy balance\u201d has been <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21441937\/\" target=\"_blank\" rel=\"noopener\">identified<\/a> as one of the most common misconceptions about obesity. The scientific community has \u201c<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/23740551\/\" target=\"_blank\" rel=\"noopener\">come<\/a> to a fairly decisive conclusion\u201d that the factors governing calorie intake more powerfully affect overall calorie balance. It\u2019s our fast food more than our slow motion.\u00a0<\/p>\n<p>\u201cThere <a href=\"https:\/\/www.ahajournals.org\/doi\/full\/10.1161\/CIRCULATIONAHA.111.087213?url_ver=Z39.88-2003&amp;rfr_id=ori%3Arid%3Acrossref.org&amp;rfr_dat=cr_pub%3Dpubmed\" target=\"_blank\" rel=\"noopener\">is<\/a> considerable debate in the literature today about whether physical activity has any role whatsoever in the epidemic of obesity that has swept the globe since the 1980s.\u201d The increase in caloric intake per person is more than enough to <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/19828708\/\" target=\"_blank\" rel=\"noopener\">explain<\/a> the obesity epidemic in the United States and also <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/26170502\/\" target=\"_blank\" rel=\"noopener\">explain<\/a> it globally. If anything, the level of physical activity over the last few decades <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/18504442\/\" target=\"_blank\" rel=\"noopener\">has<\/a> gone up slightly in both Europe and North America. Ironically, this may be a result of the extra energy it takes to move around our heavier bodies, making it a consequence of the obesity problem rather than the cause.<\/p>\n<p>\u201cFormal exercise <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/29265774\/\" target=\"_blank\" rel=\"noopener\">plays<\/a> a very small role in the total daily physical activity energy expenditure.\u201d Think how much more physical work people used to do in the workplace, on the farm, or even in the home. It\u2019s not just the shift in collar color from blue to white. Increasing automation, computerization, mechanization, motorization, and urbanization have all contributed to increasingly more sedentary lifestyles over the last century\u2014and that\u2019s the problem with the theory. The occupational <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/18173389\/\" target=\"_blank\" rel=\"noopener\">shifts<\/a> and advent of labor-saving devices \u201chave been gradual and largely predated the dramatic increase in weight gain across the developed world in the past few decades.\u201d Washing machines, vacuum cleaners, and the Model T were all invented before 1910. Indeed, when <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12975636\/\" target=\"_blank\" rel=\"noopener\">put<\/a> to the test using state-of-the-art methods to measure energy in and energy out, it was caloric intake, not physical activity, that predicted weight gain over time.\u00a0<\/p>\n<p>The common misconception that obesity is mostly due to lack of exercise may not just be a benign fallacy. Personal theories of causation appear to <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/23740551\/\" target=\"_blank\" rel=\"noopener\">impact<\/a> people\u2019s weight. Those who blame insufficient exercise are significantly more likely to be overweight than those who implicate a poor diet. Put those who believe lack of exercise causes obesity in a room with chocolate, and they can covertly be observed consuming more candy. Those holding that view may be different in other ways, though. You can\u2019t prove cause and effect until you put it to the test. And, indeed, as you can see in the graph below, and at 7:22 in my<strong> <a href=\"https:\/\/nutritionfacts.org\/video\/the-role-of-diet-vs-exercise-in-the-obesity-epidemic\/\" target=\"_blank\" rel=\"noopener\">video<\/a><\/strong>, people <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/23740551\/\" target=\"_blank\" rel=\"noopener\">randomized<\/a> to read an article implicating inactivity went on to eat significantly more sweets than those reading about research that indicated diet. A similar study found that those presented with research blaming genetics subsequently ate significantly more cookies. The title of that paper? \u201cAn Unintended Way in Which the Fat Gene Might Make You Fat.\u201d\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-108008\" src=\"https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/7-22.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/7-22.png 1920w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/7-22-960x540.png 960w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/7-22-1024x576.png 1024w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/7-22-768x432.png 768w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/7-22-1536x864.png 1536w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/7-22-480x270.png 480w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/7-22-1200x675.png 1200w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/7-22-720x405.png 720w, https:\/\/nutritionfacts.org\/app\/uploads\/2024\/06\/7-22-540x304.png 540w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"\/><\/p>\n<p>When I sat down to write <strong><a href=\"https:\/\/nutritionfacts.org\/how-not-to-diet\/\" target=\"_blank\" rel=\"noopener\">How Not to Diet<\/a><\/strong>, I knew this \u201cwhat triggered the obesity epidemic\u201d was going to be a big question I had to face. Was it inactivity (just kids sitting around playing video games or scrolling on their phones)? Was it genetic? Was it epigenetic (something turning on our fat genes)? Or was it just the food? Were we eating more fat all of a sudden? More carbs? More processed foods? Or were we just eating more period, because of bigger serving sizes or more snacking? Inquiring minds wanted to know.\u00a0<\/p>\n<p>This is the first in an 11-video series to answer this question, which I originally released in a two-hour webinar in 2020. Check out the webinar digital download <a href=\"https:\/\/drgreger.org\/collections\/downloads\/products\/obesity-epidemic-digital\" target=\"_blank\" rel=\"noopener\">here<\/a>. Or, check them out in the related posts below.\u00a0\u00a0<\/p>\n<p><span class=\"et_social_bottom_trigger\"\/>  <\/div>\n<p><script>\n            !function(f,b,e,v,n,t,s)\n            {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n                n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n            if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n            n.queue=[];t=b.createElement(e);t.async=!0;\n            t.src=v;s=b.getElementsByTagName(e)[0];\n            s.parentNode.insertBefore(t,s)}(window, document,'script',\n                'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n            fbq('init', '1582627921973608');\n            fbq('track', 'PageView');\n        <\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1675549\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The common explanations for the cause of the obesity epidemic put forward by the food industry and policymakers, such as inactivity or a lack of willpower, are not only wrong, but actively harmful fallacies. Obesity isn\u2019t new, but the obesity epidemic is. We went from a few corpulent kings and queens, like Henry VIII or &hellip;<\/p>\n","protected":false},"author":3,"featured_media":10463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/10462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10462"}],"version-history":[{"count":0,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/posts\/10462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=\/wp\/v2\/media\/10463"}],"wp:attachment":[{"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudhdtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}